RUBRICS

GROUP : BUSINESS PLAN RUBRIC (40%)

CRITERIA MARKS
Cover Page /5
Table of Contents /5
Executive Summary /10
Introduction:
Business Description /10
Owner Description /10
Marketing Plan /10
Operation Plan /10
Administration Plan /10
Financial Plan /10
References/Appendices /10
Overall report /10
TOTAL MARKS /100*0.4 =

VIDEO PITCHING RUBRIC (10%)

GROUP:
Criteria Poor (1) Fair (2) Good (3) Excellent (4) Marks
Content Information and Information and examples Information and examples Information and examples
examples are lacking or are lacking or not well are less than adequate for are appropriately organized
not well chosen. Not chosen for the topic. Less assignment. Slightly systematically, accurately,
/4
systematic and complete and organization complete and systematic relevantly and completely.
incomplete. and incomplete. organization. However, the content is just
. adequate for assignment.
Originality The video uses idea from The video uses ideas from The video shows certain The video shows great
other people without other people but there is originality. It shows the use originality. The ideas are
quoting them little evidence of of creative and witty. /4
originality. new ideas and of
shrewdness.
Elocution Not fluent and voice is Slightly not fluent and Fluent and voice is slightly Fluent and voice is easy to
not clear. voice is quite difficult to easier to be heard clearly. be heard clearly. /4
be heard clearly.
Videography Little effort has been One or two different Several and different shots, A lot of different shots,
- Interest made to provide variety shots, camera angles, camera angles, sounds camera angles, sounds
to the video sounds effects and/or an effects and/or an adequate effects and/or an adequate
/4
adequate use of zooming use of zooming provide use of zooming provide
provide variety in the variety in the video variety in the video
video
Videography The quality of the video The quality of the video is Most of the quality of the The overall quality of the
- Clarity and the focus are not not very good but the video and the focus were video and the focus are /4
very good overall focus is good extremely good excellent
/20*0.5
TOTAL MARKS
=
BUSINESS PLAN FORMAT

FUNDAMENTALS OF ENTREPRENUERSHIP (ENT300)

BUSINESS PLAN

BUSINESS ENTITY/ORGANISATION NAME

PRODUCT/SERVICES NAME

DIPLOMA IN XXX (AX000)

AC1105X/AS1205X (group)

PREPARED BY:

Ali bin Ahmad 2018XXXXX

Bakar bin Abu 2018XXXXX
Kamal bin Johari 2018XXXXX

PREPARED FOR:

DR MOHD AFANDI ABU BAKAR

Submission Date:

2
 LETTER OF SUBMISSION

Diploma in XXX (AX000)

Faculty of XXX
Universiti Teknologi MARA Perak
Tapah Campus
35400 Tapah Road
Perak

X January 20xx

Dr Mohd Afandi Abu Bakar

Lecturer of Fundamentals of Entreprenuership (ENT300)
Faculty of Business Management
Universiti Teknologi MARA Perak
32610 Seri Iskandar
Perak

Dr,

Submission of the Business Plan (ENT300)

Attach is the business plan title XYZ ENTERPRISE/PARTNERSHIP/COOMPANY to fulfill the

requirements as needed as university requirements.

Below is the list of the group members that involved in completing this business plan:

ABC 2010
DEF 2010
GHI 2010
XBM 2010
GST 2010

Thank you,

Yours sincerely

………………………
ABC
General Manager

3
ACKNOWLEDGEMENT

4
 TABLE OF CONTENTS

LETTER OF SUBMISSION

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

TABLE OF CONTENTS

1 INTRODUCTION …………………………………………………… xx (page no.)

1.1 Name of Business…………………………………………...xx
1.2 Nature of Business…………………………………………..xx
1.3 Industry Profile
1.4 Location of the Business
1.5 Date of Business Commencement
1.6 Factors in Selecting the Proposed Business
1.7 Future Prospects of the Business

2 PURPOSE
2.1
2.2

3 BUSINESS BACKGROUND
3.1
3.2
3.3

4 BACKGROUND OF PARTNERSHIPS
5 LOCATION OF BUSINESS
6 MARKETING PLAN
7 OPERATIONAL PLAN
8 ADMINSTRATION PLAN
9 FINANCIAL PLAN

APPENDICES

PARTNERSHIP AGREEMENT

5
EXECUTIVE SUMMARY

6
 CHAPTER/TOPIC 1

INTRODUCTION

1.0 Introduction

1.1 Business Entity Informations/Background/Overview (Times new roman 12 or Arial 11, BOLD)

1.1.1 Name of the Business: ABC Enterprise

1.1.2 Nature of Business: Manufacturing multipurpose detergents

1.1.3 Industry Profile

1.1.4 Current issues of the industry (trend, competitors, demand etc)

1.1.5 Location of the business (address, etc)

1.1.6 Date of business commencement

1.1.7 Factor in selecting the proposed business (eg.Market demand; skill/expertise; Less competition;

etc

1.1.8 Future prospects of the business (Add more products; Add more branch; Expand the business to

Asian; etc.)

1.2 Purpose of preparing the business plan (Arial 11, BOLD)

1.2.1 To evaluate the project viability and growth potential

1.2.2 To apply for loans or financing facilities from the relevant financial institutions

1.2.3 To act as a guideline for the management of the proposed business

1.2.4 To allocate business resources effectively

1.3 Business Background (Arial 11, BOLD)

Table 1.1 Business Background

Name of the Business

Business Address
Correspondence Address
Website
E- mail
Telephone Number
Fax Number
7
 Form of Business Entreprise/Partnership/Company
Main Activity Product/Services
Date of Commencement May 2019
Date of Registration xx/xx/20xx
Registration Number
Name of Bank
Bank Account Number

1.3.1 Vision and Mission

Vision

-To be a leading company in detergent manufacturer

Mission

-We are committed to….

1.3.2 Organizational Chart

(GM + Head of Department)

GENERAL
MANAGER/CEO/PRESI
DENT/ MANAGING
DIRECTOR

HUMAN RESOURCE
FINANCIAL MANAGER OPERATION MANAGER
MANAGER

FIGURE 1.1: Organizational Chart

1.3.3 Logo and Motto

Logo (Logo description)

Motto (Motto description)

1.4 Background of Owner/Partnership/Shareholders (Arial 11, BOLD)

1.4.1 General Manager

8
 Table 1.2 Background of General Manager

Name of Partners
Identity Card Numbers
Permanent Address
Correspondence Address
E- Mail
Telephone Number/Fax Number
Date of Birth
Marital Status
Academic Qualification
Course Attended
Skills
Experiences
Present Occupation
Previous Business Experience

Administration Manager

Table 4.2 Background of Administration Manager

Marketing Manager

Table 4.3 Background of Marketing Manager

Operation Manager

Table 4.4 Background of Operation Manager

Financial Manager

Table 4.5 Background of Financial Manager

1.5 Location of Business (Arial 11, BOLD)

1.6 Physical location of the project

(Map of business’s location)

1.7 Building (type, structure, size and rental cost of the building-with elaboration in bullets form)

 Two storey building

 Rental fee: RM2000/month

 Tenant in the mall

1.8 Basic amenities

(water, electricity, communication lines and etc-with elaboration in bullets form)

9
 CHAPTER/TOPIC 2

MANAGEMENT PLAN

2.0 Introduction

2.1 Marketing Plan (Arial 11, BOLD)

Introduction

2.1.1 Marketing Objectives

(i) New business

Introduce new products/services

Estimate market acceptance and sales

(ii) Existing business

*Please refer slides for elaboration (Choose new business).

2.1.2 Description of products (Arial 12, BOLD)

This section describes the products offered by the business in detail. The proposed products or

services should be related to the needs and wants of the target customers

Table 2.1 Product/service description

Product/SERVICE Description
TYPE
1. body massage Thai massage,

2. facial Mask etc

3. Hair treatment Cutting, perming, etc

PACKAGE 
1. student
2. wedding package
3.



Table 2.2 Product ilustration

10
2.1.3 Target market (Arial 11, BOLD)

Here, the customers’ profile in the target market area is explained. The entrepreneur should

identify the different market segments that exist in the same market.

Table 2.3

TARGET MARKET DESCRIPTIONS

Occasions Raya, dinner, etc

RESIDENTS BANDAR U, SIDEC ETC, TRONOH

BUSINESS/GOV AGENCY GOVERNMENT OFFICES IN S I SUCH

AS MDPT, IPD, BOMBA ETC

Geographic Segmentation with explanation (in a paragraph)

Location

Volume Purchase with explanation (in a paragraph)

Quality Evaluation of Distributor with explanation (in a paragraph)

2.1.4 Market size (Arial 11, BOLD)

Population table

Students

Table 2.4. Georgetown, Penang (example)

Type of outlet No of No of items to Price/unit Total

populations needed (unit) (RM)
Students
 IPTA 5000 4 10 5000 x 4 x
10=200,000
 IPTS 3000 4 10 150,000

11
 Boarding 1000 2 10
school
TOTAL 350,000

Population 2

Table.2.5 Residents

Type of outlet No of No of items to Price/unit Total

populations needed (unit) (RM)
Bandar U 2000 8 15 Xxxxxxx
SIDEC
Tronoh
TOTAL

Population 3

Table 2.6 Population 3

Type of outlet No of outlet No of items to Price/unit Total

needed (unit) (RM)

TOTAL

Note:
1 unit = 1 box
1 box = 6 laundry bags
Price per box = RM210

6.4.2 Total market size

Total market size = Population 1 + Population 2 + …… + Population n

= Total Table 6.4.1.1 + Total Table 6.4.1.2 + ……
= RM 803 040 /per month (example)
=350,000 + residents + offices= TOTAL MARKET SIZE1,000,000

2.1.5 Competitors (Arial 11, BOLD)

Identifying competitors (3 competitors)

Table 2.7 Competitive analysis

Competitors Strengths Weaknesses

Competitor1  3 strengths  3 weaknesses
Competitor2
Competitor3
Others

12
Ranking of the competitors

Table 2.8 Ranking of the competitors

Rank No Competitors
1 Competitor1
2 Competitor2
3 Competitor3
4 Others
Market Share (Arial 11, BOLD)

Market share before the entry of your business.

Table 2.9 : Market share before the entry of your business

Competitor Before entrance Amount

(%) (RM)
Competitor1 50 500,000
Competitor2 30 300,000
Competitor3 20 200,000
TOTAL 100 1,000,000

Adjusted market share after the entry of your business.

Table 2.10 Market share after the entry of your business

Competitor After entrance Amount Percentage of

(%) (RM) loss (%)
Competitor1 45 5
Competitor2 25 Differentiation
before and loss
Competitor3 15 Differentiation
before and loss
Your business 10 % 100,000 -
TOTAL 100 1,000,000

Sales forecast (Arial 11, BOLD)

Table 2.11 Sales Forecasting

Month Sales Forecast

1 100,000
- 100,000
12 100,000
Year 1 1,200,000
Year 2 Increment of 10% from Year 1
Year 3 Increment of 15% from Year 2

Market strategy (marketing mix) (Arial 12, BOLD)

13
 6.5.1 Product - detail about the product

6.5.2 Price

6.5.3 Place

6.5.4 Promotion (promotion mix)

2.1.6 Organization Chart for Marketing Department (Arial 12, BOLD)

Figure 6.9 Organizational Chart (Head of Department + workers)

Manpower Planning (Arial 12, BOLD)

Table 2.12 List of Marketing Personnel

Position No of Personnel

Schedule of Task and Responsibilities (Arial 11, BOLD)

Table 2.13 Task and Responsibilities of Marketing Personnel : Head + workers

Position Task and Responsibilities



Schedule of Remuneration (Arial 11, BOLD)

Table 2.14 Schedule of Remuneration plan of Marketing Personnel : Head + workers

Position Qty Monthly EPF SOCSO Total

Salary (RM) (RM)
(RM) (13 %) (1.75%)
(A) (B) (C) (A)+(B)+(C)

2.1.6 Marketing Budget (Arial 11, BOLD)

Table 2.15 Marketing Budget

Item Fixed Assets Monthly Other

Expenses Expenses
14
 (RM) (RM)
Fixed Asset
Working capital
Other Expenses
TOTAL

2.2 Operational Plan (Arial 11, BOLD)

Introduction

2.2.1 Component of Operating Systems

Business Input

Roti (material)

Transformation Process

Output

Feedback

External Environment

2.2.2 Process Planning for Manufacturing

Symbol of Process Chart

Process flow chart

Activity chart

2.2.3 Operations Layout

Layout based on the product

2.2.4 Production Planning

Sales forecast per month

Output per month

Average sales forecast per month = RM83,403

The sales price = RM78

Number of output per month = Average sales forecast/Sale price per unit

15
 =1069 unit

Number of output per day

If the number of working days per month is 24 days (6 days/week)

= No. of output per month / no. working days per month

1069/30 day=36 unit/day

Number of units per hour

Such as daily working hour = 8 hours

= No. of output per day / daily working hours

=36 unit/8hour=4.5 /5 unit

Material Planning

Material Requirement Planning

Table 2.16 Raw Material Required per Month (Bill of Material)

No Material Quantity Safety Total Price/Unit Total

(kg) Stock Material (RM) Price
Requirement (RM)
1 Sugar 500 5% of Quantity + 2.00 2.00 X
quantity Safety Stock total
material
required
(example) 500 50 550 2.00 1,100

Table 2.17 Identify supplier

Material Material
Sugar Malayan Sugar Mfg. Co. Berhad
798 Main Road
13600 Perai, Malaysia

Machine and Equipment Planning

Amount of machine & equipment required (Calculate for every machine usage)

Planned Rate of Production per day X Standard production time

Machine productive time per day

= 5 unit/5 hour X 1 hour

16
= 1 unit mixer

Example : Welding machine

33 X 11.21 min

420 min (7 hours x 60 minutes)

= 0.88 @ 1 machine

** Standard production time = one process cycle in minute/ quantity product per cycle

Table 2.18 List of machine & equipment

Machine No of machine
Welding machine
Cutter machine
Polish machine

List of machine supplier

Machine Supplier
Machine A XXX Company + Address
Machine B

Table 2.19 Machine and Equipment (rental or purchase)

Item Quantity Price/unit Total Cost

(RM) Monthly
(RM)
Type of machine 1 6000 6000
(Mixer, drying, steam,
packaging)
Oven 2 5000 10,000
TOTAL 16,000

2.2.5 Manpower Planning

Organization Chart for Operation Department (Arial 12, BOLD)

Figure 7.7.1 Organizational Chart (Head of Department + workers)

17
 Operation manager

Cook General worker Barista

Amount of direct labour required (Calculate for every man power)

Planned Rate of Production per day X Standard production time

Worker productive time per day

Eg: cook

=50 unit/6 hour (6 x 60 min) X 10 min

=0.14@ 1 cook

 Example : Laboratory operator

33 X 0.9 min

420 min (7 hours x 60 minutes)

= 0.07 @ 1 operator

** Standard production time = one process cycle in minute/ quantity product per cycle

18
 Table 2.xx List of Operation Personnel

Position No of personel
cook 1
I Operator
Cutter operator
Quality checker

Table 2.xx Schedule of task and responsibilities

Position Task and Responsibilities



Table 2.xx Schedule of remuneration

Position No . Monthly EPF SOCSO Amount

Salary (RM) Contribution ( 1.75% )
(13%)
(RM) (RM) ( RM )
Cook 1 1100 143 19.25 1262.25
Assistant cook
Cleaner

TOTAL xxxxx

2.2.6 Overhead requirement

Operations Overhead (indirect labour/indirect material/insurance/maintenance and utilities)

Table 2.xx

No Types of Overhead Monthly

Cost (RM)
1 Electricity 8,000
2 Water 2,000
3 Rental 17,000
4 Telephone 400
5 Internet 500
6 Box for transportation 300
7 Machine maintenance 750
8 Cleaner 200
Petrol
TOTAL xxxxx

2.2.7 Total Operations Cost

19
Total Operation Cost = Direct Material Cost (total raw material) + Direct Labor Cost (total

remuneration) + Overhead Cost (total operations overhead)

=xxxxxRM100,000

Cost per unit

Cost per unit = Total Operations Cost (RM)

Total number of Output (Output per month)

=RM100,000/250 unit

=RM400 per unit

Productivity Index (PI)

Productivity Index = Total value of Output (Sales forecast per month)-(sales)

Total Value of input (Total Operation Cost)

=RM80,000/RM100,000

=0.8

Location Plan (tell about factor affecting the business operation – refer slide) if manufacturing

premise located differently with main office

Business and operation hours

Business hour = 8 hours per day (8.00 a.m until 6.00 p.m)

Operating hour = 8 hours per day (8.00 a.m until 6.00 p.m)

Working days = 6 days per week ( Monday – Saturday)

License, permits and regulations required (Refer text book and choose relevant with your

business)

7.8.1 Manufacturing license

7.8.2 Building license

7.8.3 Environement license

20
2.2.8 Operations Budget

Table 2.xx

Item Fixed Assets Monthly Other

Expenses Expenses
(RM) (RM)

Fixed Asset

Machine & equipment 20,000

Transportation 60,000
Furniture Xxxx
Renovations Xxxx
Fixtures & fittings xxxx
Working Capital

Overhead 12,000
Salary 10,000
Materials 23,000

Other Expenses

Licenses Xxxxx
Insurance & Road tax xxxxx
Pre-Operations
Registrations xxxxx
R&D

TOTAL

21
2.3 Administration Plan

Introduction

2.3.1 Organizational Chart for Administration and Finance Department (Arial 12, BOLD)

Figure 8.1 Organizational Chart (GM + Head and workers of Administration and Finance

Department)

2.3.2 Manpower Planning (Arial 11, BOLD)

Table 2.xx List of Personnel (GM + Head and workers of Administration and Finance Department)

Position No of Personnel
Administration manager 1
Clerk 1

2.3.3 Schedule of Task and Responsibilities (Arial 11, BOLD)

Table 2.xx Task and Responsibilities (GM + Head and workers of Administration and Finance

Department)

Position Task and Responsibilities





2.3.4 Schedule of Remuneration (Arial 11, BOLD)

Table 2.xx Schedule of Remuneration

Position Quantity Monthly EPF SOCSO Total

Salary (RM) (RM)
(RM) (13 %) (1.75 %)
(A) (B) (C) (A)+(B)+(C)

2.3.5 Office Furniture, Fitting and Office Supplies (Arial 12, BOLD)

22
Table 2.xx List of Office Furnitures and Fittings

Type Quantity Price/Unit Total

(RM) (RM)

Table
Chair
PC
Printer
Coffee machine
Mini fridge
Photostat machine
White board

Table 2.xx List of Office Supplies

Type Quantity Price/Unit Total

(RM) (RM)

Stationeries (pen etc)

Paper
Pantry supplies
Ink catridge

2.3.6 Administration Budget (Arial 11, BOLD)

Table 2.xx Administration Budget

Item Fixed Assets Monthly Other

Expenses Expenses
(RM) (RM)
Fixed Asset
Furniture xxxxx

Working capital
Office supplies Xxxx
Salary xxxx

Other Expenses
Maintenance Xxxxx

TOTAL

23
2.4 Financial Plan (Arial 11, BOLD)

Introduction

2.4.2 Operating Budget

Administrative Department

Marketing Department

Operations Department

2.4.3 Project Implementation Cost and Sources of Finance

Fixed Asset Depreciation Schedule

Loan and Hire Purchase Depreciation Schedule

2.4.4 Proforma Cashfow Statement

2.4.5 Proforma Income Statement

2.4.6 Proforma Balance Sheet

2.4.7 Financial Ratio Analysis

Liquidity Ratios

Current Ratios ( table and graph)

Quick Ratios (table and graph)

Efficiency Ratios

Inventory Turnover Ratios (table and graph)

Profitability Ratios

Gross Profit Margin (table and graph)

Net Profit Margin (table and graph)

Return on Assets (table and graph)

Return on Equity (table and graph)

Solvency Ratios

Debt to Equity (table and graph)

Debt to Assets (table and graph)

Time Interest Earned (table and graph)

24
 CHAPTER/TOPIC 3

CONCLUSION

3.0 Introduction

3.1 ….

25
References

26
Appendices

PARTNERSHIP AGREEMENT; etc

27