Professional Documents
Culture Documents
PROJECT BACKGROUND
I. Project Proponents
J and K Travel and Tours, we name our Venture as J and K Travel and
Tours. We choose a two-letter name for our business so it can easily remember
by the people who will read it. We also combined it with travel and tours so we
can effortlessly express what type of business we are.
Our business will rise at Xentro Mall Calapan City. It was the perfect place
to put up our business.
V. Logo
Our logo is combinations of Sea and Air, these represents that, we can
give you the best travel around Oriental Mindoro. The cool and enjoyable color
of our logo signifies our commitment to give you cool and enjoyable experience.
Mission
Vision
J and K Travel and Tours would like to work towards a more progressive
Calapan City and Oriental Mindoro and go far beyond the standard of excellence
in providing quality and efficient travel management services to every client. We
likewise aspire to further promote the Filipino values of professionalism and
comradeship as we initiate local and travels.
CHAPTER TWO
Management and Personnel Feasibility
I. PERSONNEL (ADMINISTRATIVE)
The J and K Travel and Tours, will compose of 7 employees. The travel agency will be
under 1 General Manager, 1 Assistant Manager, 1 Secretary, it also has 1 Marketing Specialist
and, outside operation will be under 2 Tour Guides and 1 on-call tour guide.
POSITION NUMBER OF
EMPLOYEES SSS TOTAL
Employee Employer
General 1 318 552 870
Manager
Assistant 1 280 480 760
Manager
Secretary 1 210 370 580
Marketing 1 210 370 580
Specialist
Tour Guide 2 210 370 1160
POSITION NUMBER OF
EMPLOYEES PAG-IBIG TOTAL
Employee Employer
General 1 581.30 1178.70 1760
Manager
Assistant 1 581.30 1178.70 1760
Manager
Secretary 1 581.30 1178.70 1760
Marketing 1 581.30 1178.70 1760
Specialist
Tour Guide 2 581.30 1178.70 3520
II. Management Proposal
Transformational leadership is the managerial style that J and K Travel and Tour will use.
It is a leadership style in which leaders encourage, inspire and motivate employees to innovate
and create change that will help grow and shape the future success of the company. The General
Manager will be the Transformational leader that focus on “transforming” others to support each
other and the organization as a whole. Followers of a transformational leader respond by feeling
trust, admiration, loyalty, and respect for the leader and are more willing to work harder than
originally expected.
POLICY
J and K Travel & Tours understands that privacy is important to you and wants your
experience when dealing with us to be as enjoyable and safe as possible. This policy describes
how J and K Travel & Tours handles your personal information.
The type of personal information we collect and hold is information or an opinion about
an identified individual or an individual who is reasonably identifiable. Generally, J and K
Travel & Tours does not collect sensitive information about you such as details of your race,
political beliefs, religion or health. However, depending on the products and service you ask us
to provide, we may be required to collect some sensitive information when we are providing you
with specialized services (such as access requirements for a disability).
We will ask for a broad range of personal information which is necessary for us to
provide you with our services. The type of personal information we ask for will depend on which
of the travel products with J and K Travel & Tours you book on and the type of product or
service you choose. If we are not able to collect personal information about you, we may not be
able to provide you with the products, services or assistance you require.
The purchase of any travel services offered by J and K Travel & Tours such as tour
packages, airline tickets, hotel accommodation, travel insurance, and cruise packages constitute
an arrangement between you and the company.
J and K Travel & Tours is not responsible for any last-minute itinerary change by the tour
operator for whatever reason they may have. Once you’ve made your booking, you will be given
a payment due date. Failure to pay on or before the said due date will result in cancellation of
your booking. Name change is strictly prohibited. Make sure to provide the correct passenger
details.
J and K Travel & Tours shall not be responsible for any injuries, damages, or losses
caused to any traveler in connection with any terrorist activities, social or labor unrest,
mechanical or construction failures or difficulties, diseases, local laws, climatic conditions,
criminal acts or abnormal conditions or developments, or any other actions, omissions, or
conditions outside the travel agent’s control.
Travelers assume complete and full responsibility for, and hereby release the agent from
any duty of, checking and verifying any and all passport, visa, vaccination, or other entry
requirements of each destination, and all safety or security conditions at such destinations, during
the length of the proposed travel.
CHAPTER III
MARKETING FEASIBILITY
I. MARKET DESCRIPTION
Clear blue skies with clouds formed into different pictures; a jolly sun, with the most
brilliant sunshine that lights up nature; grateful and pleasant people, with the brightest smiles that
build up their unique culture. These form the Oriental Mindoro, a place where you can learn the
real meaning of life, and how to appreciate things around. Mindoro Oriental is a province in the
Philippines located in the island of Mindoro under Mimaropa region in Luzon, about 140
kilometers (87 mi) southwest of Manila.
Our target main target are people who loved to go on an adventures and travel aficionado,
of Calapan City. And off course the people of Oriental Mindoro. We are aiming for those who
have average income individuals and those who want a realistic learning, and heart for travel.
II. DEMAND
III. SUPPLY
Geogra
phical
Source
Year Calapan Naujan Puerto San Victoria Total Remarks
City Galera Teodoro
2014 13 5 11 1 0 30 N/A
2015 18 4 15 3 3 43 N/A
2016 12 6 20 5 5 48 N/A
2017 19 8 28 5 8 68 N/A
2018 22 12 45 9 16 104 N/A
Sources: De Tour Travel
Filipino Travel Center
R and A Travel and Tours
Geogra
phical
Source
Year Calapan Naujan Puerto San Victoria Total Remarks
City Galera Teodoro
2014 18 3 15 3 2 41 N/A
2015 22 5 25 5 6 43 N/A
2016 29 10 35 8 9 91 N/A
2017 30 19 41 9 10 109 N/A
2018 44 22 55 11 16 148 N/A
Sources: Juanderbook Travel and Tours
Oriental Mindoro Adventure Travel and Events
Emabells Travel and Tours
V. COMPETITIVE POSITION
J and K Travel and Tours promote/position itself as a differentiated provider of luxury hard
adventure travel, and will price themselves accordingly within the chosen service vocation. J and
K Travel and Tours positioning will leverage their competitive edge:
•The competitive edge in our services is the access we provide to popular "hard" adventure
sports without the budget constraint of typical travelers.
•The majority of providers cater to these people. Adventure Excursions Unlimited intends to use
the same service providers but provide more exclusive trips. Accommodations will be primarily
in small luxury hotels and resorts. Meals will be exceptional, more like gourmet cuisine.
Additionally, J and K Travel and Tours competitive edge is customer attention and
customer service. J and K Travel and Tours has a very low client to employee ratio, allowing J
and K Travel and Tours to provide close personal attention to the clients. This is the level of
service expected at this price point and J and K Travel and Tours intends to exceed the
customers’ expectations.
For our business to be successful, the service that we are offering must be known to
potential customers. Since the company is just going to start a business, a detailed promotional
strategy should be planned to create product awareness. This is composed of different tools like
advertisement and sales promotions. The proponents intend to implement the following
promotion tools for the first year of its operations:
The company will be conducting ribbon cutting as well as establishment blessing with
the partners and staffs. After the activity, flyers will be distributed in front of the establishment
and near areas. Tarpaulins will be strategically placed near the establishment to raise awareness
to the potential customers that a new travel agency has just opened. The first 200 customers also
get to have a 30% discount as a prize for being the first customers of the business and 2%
discount for those who are regular customers.
2. Advertisements
For the consumer to be aware of our service, we decided that to reach them directly is one of the
most effective way to promote our business. All the successful businesses are built by heavy
advertising techniques such as the following:
•Online Advertisements
The proponents consider social media such as Facebook, Instagram and Twitter to be an
effective way of reaching the target customers who are now getting fond of using this site almost
the entire day. The proponents decided to set up Facebook page as well as a Twitter and
Instagram account in order for the company to widen their horizon. These social media accounts
will be updated daily and will be accepting questions from prospective customers. It will possess
transparency wherein all customers’ complaints will be entertained and accommodated.
•Newspaper
The proponents will advertise their agency in newspapers like Provincial and City Newspaper to
reach potential customers in the comfort of their homes or even in their workplace.
Printed materials like brochures, handouts, leaflets, flyers, and calling cards shall be
distributed to the different hotels and resorts, the Department of Tourism. It could also be given
to the passer-by near the establishment. We also intend to have well-designed brochures and
other promotional material that will enable clients to have an understanding of the types of
services we offer and advantages of utilizing them. In addition well-done, informative brochures,
fact sheets and business cards often have a triggering effect on clients contemplating utilizing our
services. Hence this will undoubtedly generate increased sales of our service.
Tour Packages
A tour package or package holiday comprises and accommodation advertised and sold
together by a vendor known as a tour operator. Other services may be provided such as rental
car, activities or outings during the holiday.
Target Market
Our intension will be to target those individuals and groups looking for leisure activities and
places to visit. We realize the need to focus our marketing message and our service offerings. We
need to develop our message, communicate it, and make good on it. The decision to establish
strategic alliances with several hotels, lodges, Island and Resorts, The travel agencies is aimed at
tapping our target market effectively and efficiently
Pricing Strategies
For the services rendered by the agency to our clients, we charge fees to them as form of
payment. Based on the research conducted, we have concluded that the following charges are
appropriate for our services:
Sales Force is an significant step in the process of deciding whether and how to grow our
business; they are responsible in selling and promoting the product and services. We will do our
best to have good sales and to improve our business. If there is no help of sales force our
marketing strategies will be useless. We will do our best to contribute a big % for the marketing
sales force budget to promote or travel agency or increase our marketing sales.
Every move of the agency will be the service we can give; it will start from service which the
people of the agency will explain the reservation, the promo, the package, and everything about
booking a fieldtrip. Then the promotion is next which shows the responsibilities of every
department in flow of business, and the third one is the Booking that shows that the fieldtrip of
the department is already booked. And the fourth one is the Finance that about the payments and
anything about money. And it will end up with the operation.
CHAPTER IV
PRODUCTION/TECHNICAL FEASIBILITY
I. PRODUCT/SERVICES
Oriental
Mindoro province in the eastern half of Mindoro Island is Southern Tagalog’s primary food basket
and tourist destination. The wide expanse of this land is made up of a network of towering
mountains, labyrinthine caves, unspoiled waterways and captivating shores that are waiting for
the brave and adventurous to come and embrace the mystery and excitement within.
There’s actually no reason for not going to Oriental Mindoro. After Batangas and Laguna,
it’s the next best thing to Boracay that just a few miles from Manila. It also offers the best of
both worlds. If you want to experience the ultimate beach life coupled with lots of partying and
extreme watersports then you have Puerto Galera to go to. Otherwise, if you prefer the slow,
solitude of the countryside then you can hop on a bus or jeep to go further south to see what the
province has in store for you.
.
Tour Package Description
A tour package or package holiday
comprises transport and accommodation
advertised and sold together by a vendor
known as a tour operator. Other services may
be provided such a rental car, activities or
outings during the holiday.
Our service manufacture will start from us to have marketing promotions like giving flyers and
by posting bulletins. Primary, customers must recognize us for them to know what our tour
packages are and talk about it. After they inquire, they will contact us for the confirmation so
that we will know the exact date they want to travel. After that we are going to call the
establishments/sites that we are going to especially the hotel and restaurants for the reservations.
And for the next step is the orientation, for them to know what are the does and don’ts in
travelling and some other important matters. Lastly, the operation will start.
PACKAGES
2Days and 1 Night White Puerto Galera Tour
Package 3,700.00 pesos
PROPOSED ITINERARY:
Day1
09:00 am Calapan Pier
Tamaraw falls
Mangrove
Virgin Island
Sampaloc bay view
11:00 touchdown Puerto Galera
12:00 hotel/resort check in/lunch
1 pm start of tour
3 pm Island hopping and snorkeling
5pm onwards dinner at hotel and night life front beach
Day2
06:00 am - Wakeup Call
06:30 am free Breakfast
7:00-2:00 lunch buffet with water activities (optional)
2:00-3:30 pm - Free time to explore @ white beach, buy some souvenirs at the stores located in
white beach.
4:00 pm Check out at the Resort
INCLUSIONS:
Air-Conditioned room accommodation.
FREE Daily Breakfast.
Expenses Amount
Accommodation 2,500.00
Activities/Tour with Lunch Buffet 8,00.00
Service Fee 360.00
TOTAL 3,360.00
Expenses Amount
Calapan Pier - Puerto Galera 140.00
TOTAL 140.00
Expenses Amount
Accommodation 250
Activities/Tour with Lunch Buffet 400
Service Fee 360.00
TOTAL 1100
Expenses Amount
Calapan Pier - Puerto Galera 300
TOTAL 300
Day2
06:00 am - Wakeup Call
06:30 am free Breakfast
7:00-2:00 lunch buffet with water activities (optional)
2:00-3:30 pm - Free time to explore Sabang Puerto, buy some souvenirs at the stores located in
Sabang Puerto Galera
4:00 pm Check out at the Resort
INCLUSIONS:
Air-Conditioned room accommodation.
FREE Daily Breakfast.
Expenses Amount
Accommodation 1,200.00
Activities/Tour with Lunch Buffet 350.00
Service Fee 360.00
TOTAL 1,910
Expenses Amount
Calapan Pier - Sabang Puerto Galera 140.00
TOTAL 140.00
INCLUSIONS
FREE Lunch
Expenses Amount
Accommodation 300.00
Activities/Tour with Lunch Buffet 250.00
Service Fee 360.00
TOTAL 910.00
Expenses Amount
Calapan Pier - Bulalacao 500
TOTAL 500
Service Production
III. ALTERNATIVE PROCESS
In case if there is any convenience or problem before or while the tour, we will acknowledge tour
or customers if we can book them in some other day.
V. PROJECT SITE
Our project site is located at Xentro Mall, Calapan City, the office is positioned inside the Xentro
Mall besides CDR King. We choose that area because J and K Travel and Tours will get their
potential costumer in the large people visiting the mall.
VI. PLANT SIZE AND PRODUCTION SCHEDULE
A. Plant Size Capacity Proposal
B. Production Schedule Proposal
Shift Department/Sec Description Time Man power
tion Requirements
Manager 1
1 hour shifting Secretary Duties such as 9:00 am to 6:00 1
(1 hour duty) typing of the pm
letters,
maintaining
files of paper
documents, etc.
Person who
take care of all
the important
financial
function of the
organization.
Responsibility
in source
documents as
invoices to
departments,
cash, receipts.
1 hour shifting Marketing Market 9:00 am to 6:00 1
(1 hour duty) promotions to pm
various
businesses.
8:00 -5:00 Tour Guide Provide 9:00 am to 6:00 2
assistance for pm
the guest about
to the certain
place.
8:00-5:00 Tour Guide Provide 9:00 am to 6:00 1
(on call) assistance for pm
the guest about
to the certain
place.
X. FLOOR PLAN
XI. MACHININERIES AND EQUIPMENTS
XII. UTILITIES
Utility Description Sources Unit Cost Consumptio Total
n
Rate
Electricity Complete Ormeco 5.5432/kwh 100/kwh 554.32
System Monthly
Internet Complete Smart/Globe 999 1 month 999
System (monthly)
Water Complete Calapan 5.5/cu.m 50 cu.m/ 275
Supply System Water 1 month
Total Monthly 1,828.32
Breakdown of Cost of Utility for the next five years
Utility Year 1 Year 2 Year 3 Year 4 Year 5 Total
Electricity 6,651.84 6,784.88 6,851.39 6,851.39 6,851.39 6,851.39
Internet 11,988 12,227.76 12,587.4 12,587.4 12,587.4 12,587.4
Water 3,300 3,366 3,399 3,399 3,399 3,399
Supply
Total 21,939.84 22,378.64 22,837.79 22,837.79 22,837.79 22,837.79
FINANCIER
Name Category Amount Sources of Percent
Capital
Jay ar Villeza Capitalist 100,000 Savings 33.33 %
FINANCIAL STATEMENT
Pre-Operating Expenses
ITEM COST
1 Rent (1 Year) 144,000
2 Equipment and Machineries 266,950
3 1 Month Recurrent Budget 50,000
4 Raw Material 1,175
5 Salary 53,500
6 Registration 15,000
7 1st 3 Month Utility Cost 5,484.96
TOTAL 536,109.96
Sales Forecast
Febuary
*WHITE BEACH PUERTO GALERA 3,700 pesos (20 Tourist) = 74,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (25 Tourist) = 37,500
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (50 Tourist) = 135,000
March
*WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 37,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (15 Tourist) = 22,500
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (15 Tourist) = 40,000
April
*WHITE BEACH PUERTO GALERA 3,700 pesos (8Tourist) = 29,600
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (10 Tourist) = 15,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (15 Tourist) = 40,000
May
*WHITE BEACH PUERTO GALERA 3,700 pesos (16 Tourist) = 59,200
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (13 Tourist) = 19,500
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (22 Tourist) = 59,400
Feb
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
April
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
*BULALACAO ONE DAY TOUR 1800 pesos (58 Tourist) = 106,5000
May
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
May
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
June
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
*BULALACAO ONE DAY TOUR 1800 pesos (58 Tourist) = 106,5000
September
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
Year 2022
June
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
March
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
April
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
May
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
Year 2023
Jan
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
March
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
April
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
May
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
June
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
July
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
August
WHITE BEACH PUERTO GALERA 3,700 pesos (10 Tourist) = 34,000
*BUKTOT BEACH MANSALAY TOUR 1500 pesos (20 Tourist) = 30,000
*SABANG WHITE BEACH PUERTO GALERA 2700 pesos (35 Tourist) = 94,500
TOTAL: 3,863,000
Income Statement
Liabilitie
s:
Account 512,56 538,19 564,35 594,14 623,85
s 5 3 2.72 8.84 6.26
Payable
Equity:
Capital, 800,000 840,000 882,000 926,100 972,405
beginnin
g
Add: Net 483,435 517,807 737,294. 1,638,70 2,615,28
Income 56 2.32 7.48