I.

Name/ Nature of the Company

R.I.C.H. Clothing Line is a startup retail establishment that will sell fashionable, classic and hip clothing to
women. The company tends to overly focused on youth. However, due to generational trends and
customer preferences, the company aims to meet the specific demands of the clients. Since the
company is new, customers shall have another brand to prefer to which will satisfy their fashion
requisites for affordable prices only.

R.I.C.H. Clothing Line was named after the initials of the four owners of the company who are into
clothing and fashion. The company has a primary asset which is the brand that will convey style and
great shopping experience to women. Promoting confidence to all women providing tailored clothes for
all sizes, shapes and complexion. Making every woman slay their clothes but still feel comfortable is
what the company wants to achieve.

Due to today’s generation where everyone wants everything to be fast and easy, R.I.C.H. Clothing Line
provides customers with an online shopping website where they can easily shop by scrolling and tapping
their preferred choice. It is accessible nationwide which is deemed to be convenient to most customers
because it is just one click away. To those who prefer to stroll around and wants to see the product
personally before choosing, the company also has brick and mortar store located at APM parallel to SM
City Cebu.
Projected Cost

Selling Price:

Direct Cost

Textile 1 (2 rolls) 3500.00 (2)/500 14

Textile 2 (2 rolls) 3500.00 (2)/500 14

Textile 3 (2 rolls) 3500.00 (2)/500 14

Textile 4 (2 rolls) 3500.00 (2)/500 14

Textile 5 (2 rolls ) 3500.00 (2)/500 14

Thread (10) 150/ 500 0.3 70.3

Contingency Allowance (20%) 14.06 84.36

Mark-up (30%) 25.31 109.66

Selling Price 110.00

 The selling price of the product will start at the amount of 110.00 pesos and prices will vary
according to style and quality.
The product

RICH Clothing Line can afford to set affordable, low prices because of the partnership the company has
with its supplier. The company has its own direct supplier that supplies great quality and durable textile
which enables the company to set low prices. Materials used in making the company’s product are from
great quality source. Soft fabrics, heavy-duty machines used, eco-friendly materials which is very
important nowadays, and the company’s very own secret recipe to great quality, classic, hip styles of
clothes are the expert couturiers.