Perspectives of Journalism

INTERNET NEWSWRITING
ASPECT PRINT MEDIA INTERNET
1. Approach Very Detailed Videos and Photos
2. Writing Technique Descriptive; Complete Does not need to be complete
3. Language Formal
4. Use of Visuals Limited Not Limited
5. Length of Story Limited Not Limited
6. Interactive Elements No Interaction A lot of interaction

Perspectives of Public Relations

- Internal Public

- External Public

Image Crisis - Press release

How to Write A Press Release?

INTRODUCTION

- Greetings

- How sorry are you?

"We are very sad to share the news that one of our students has already pined our Creator."

- Who is the victim? (What is his personality?)

BODY (the tone must be apologetic)

- What happened?

- You are cooperating with authorities

- What is the school's action?

- Assurance to the external public (How should employees address the questions?)

CONCLUSION

- Condolences to the family

Example:

What: Death of the student who jumped off the rooftop of the school building

Why: Due to personal problems

Where: ABC University

When: Monday, February 17, 2020