KEY ACCOUNT MANAGER

The hiring company: Repro Ltd for its Digital business,

Repro BOD (Book-on-Demand)

Repro India:

Repro India (listed on the Bombay Stock Exchange), as a Book Aggregator, bridges the miles between
content owners (publishers) and their end customer.
Repro’s clients who are publishers all over the world, own content which requires to be delivered to
their customers – who are students or readers. These physical books or e-books need to be
delivered anywhere in the world.
Repro India bridges this requirement by producing and delivering the books in the required time, at
the required price, anywhere in the world to students or readers.
Repro offers services which range from Content Designing to Digital Warehousing - from Content
Adaptation to Multimedia Enhancements and from producing millions of books for students - to just
One Book on Demand for the e-Commerce /e-tailers’ customer.
Repro has a presence through India, Africa, US and UK and has been partnering with leading
publishers all over the world for over 2 decades, often pioneering unique solutions required in the
Industry.
The strategic path of Content Aggregation that was adopted, has set Repro well on the path to a
rapidly growing business opportunity. The business strategy adopted over two years ago is the focus
on the new fast paced growth of its e-commerce based, Books on Demand Business. 3

Repro Books : Reaching books – Anytime… Anywhere!

With e-commerce changing the global scenario so rapidly, Repro’s Publisher clients, need to reach
their titles to readers all over the world.
Further, with the expected growth of the book industry in India and the rapid growth of e-
commerce, Repro sees the continued and sustained growth of this business and is focusing on
innovating and building technology platforms to meet the current and future needs of the industry.
So, as Uber has done with the passenger transport industry and Airbnb has done with the hospitality
industry, Repro has disrupted the book publishing industry. Repro aggregates books and reaches
millions of readers all over the world, with the books they want – anytime, anywhere. Repro Books
on Demand (BOD) partners with clients such as Pearson, Penguin, Oxford University Press,
Cambridge University Press, McGraw-Hill, Hachette, S Chand and many other publishers in India and
all over the world.
Repro has been able to change the business paradigm in the publishing industry by opening up
various online channels for its publisher clients – increasing their reach and revenues – while
decreasing their costs.
Thus, Repro aggregates publishers’ books and lists them online for sale – often producing books after
they have been bought by customers online.
Repro has already tied up with online giants such as Amazon, Flipkart, Paytm and many others to
reach readers in the fastest time possible and in the most cost effective manner.
Repro has also tied up with the Ingram Content Group Inc. to become a part of the Ingram Content
Group’s Global Connect program. 4

Excitement meets talent:

Repro BOD is witnessing an exciting phase. It is a start-up but backed by a parent, a BSE listed
corporate. It has incredible domain experience entailing legacy relationships with publishers for
decades.
Against the backdrop of a growing book market in India Repro partners with ecommerce giants such
as Amazon, Flipkart, Snapdeal as well as with the Ingram Content Group which is one of the world’s
largest content aggregators with more than 14 million titles in their repository. At this stage, the
company is faced with an enviable challenge - an unlimited market opportunity of customers
ordering books online.
To propel the growth trajectory, Repro is looking for enthusiastic, self-motivated professionals who
are quick and eager to learn and explore the digital markets. The opportunities in the e-retail
business need to be converted into business that are aligned with Repro’s objectives in terms of
revenues and profits while retaining the people-centric responsive culture.

Role Description: Key Account Manager

The key account manager will oversee the relationships of the company with its clients. They will be
the lead point of contact for all key client matters, anticipate the client’s needs, work within the
company to ensure deadlines for the client are met, and help the client succeed. The key account
manager will also bring in new business from existing clients and will develop new relationships with
potential clients.

Responsibilities:
 Develop and maintain strategic long-term trusting relationships with publishers to
accomplish organic growth and long-term company objectives
 Developing a complete understanding of key account needs.
 Identifying new publisher and channel for sales and retention of existing publishers.
 Managing communications between key clients and internal teams.
 Negotiating contracts with the client and establishing a timeline of performance.
 Retention of existing publishers and collaborating to maximize profit by up-selling or cross-
selling
 Measure, track and analyse key account metrics
 Planning and presenting reports on account progress, goals, and quarterly initiatives to
stakeholders, and possible use in future case studies
 Gather, report and communicate customers' feedback on service, technology and product
delivery
 Use business Intelligence & perform competition analysis of the market.

Additional Qualifications:

 MBA in Sales & marketing or similar field

 Fresher or 1+ years proven experience as key account manager.
 Experience in sales and customer services will be an advantage
 Strong sales skills: relationship building, presentations, influencing skills
 Strong strategic, analytical, and planning skills
 Excellent organizational savvy and communication skills

CTC: 12 – 14 LPA