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Qualitative Comparison

Hi Fashion Franchise Business: New Vs Existing


Build New Parlour ( Year 1 as
Buy Existing Parlour
Parameter basis)
Sub-urban. Need to build store Hot spot area; Unlikely new
Location awareness competition will come up
High starting point from existing
Build step by step
Customer footfalls/revenue busines
Identified stars and established
Train and create expertise/stars
Employee competencies
New recruit and opportunity to Existing employees. Need to/risk
Employee alignment mould to our line of thinking in alignment
Marketing Build business from scratch Build business from a high point

Learn from past trends/experinces


Learn from basics
of store manager/employee
Business Operations
Very high. Revenue and margin Low risk . Predictable Revenue and
projection will have to converted margin. Need to build from
Risk from paper to reality current base
Due Diligence Of locality potential Of existing business

Looking at the net profit and other qualitative data where most of the factors are in the favour of
buying the existing business given that Subbu is a risk averse person, buying the franchisee looks like
a much more attractive option than building it from scratch. Going ahead with a franchisee would be
better also because not having a prior experience in the business would not be a good thing when
things are supposed to be started from scratch.

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