Resume

FLAVIO 10 Monread Mews, Naas, Co. Kildare

+353 83 866 4507
RODRIGUEZ flavio@peopley.com.br
STAMP 4 | WORK PERMISSION

EXPERIENCE
Herbst Software Marketing Consultant -> Marketing Executive -> Marketing
JUN 2017 - PRESENT Coordinator -> Innovation Project Manager
I’m working with Herbst Software that is a Software Development
Company based in Dublin as the Marketing Coordinator at the
moment.
• Digital Marketing Planning;
• Online Campaigns;
• Hubspot Management;
• Design & Brand Management (Managing 1 designer);
• Content Management (Managing 1 Content Writer);
• Email Marketing;
• Customer Relantioship Management;
• Video Edition and Production;
• Defining and managing all KPI’s from Marketing and Sales;
• Creating and implementing new business processes for all
company.
Manager: Orson Herbst

Salsa Dublin Marketing and Branding Coordinator

MAR 2017 - PRESENT I’m working with Salsa Dublin that is a Dance Company based in
Dublin.
• Digital Marketing Planning;
• e-mail Marketing;
• Branding Coordinator;
• Online Campaign;
• Reports with Google Analytics;
• AdWords campaigns;
• Social Ads;

Owner: Marinko Leka

EverCam Digital Marketing Consultant
MAR 2017 - JUL 2017 I was working with EverCam as a consultant. My roles were:
• Digital Marketing Planning;
• Online Campaign;
• Reports with Google Analytics;
• AdWords campaigns;
• Social Ads;
• Landing page development;
• SEO;
• Redesign the logo and all marketing materials.

Owner: Marco Herbst

 EXPERIENCE
People Y Owner
APR 2010 - DEC 2016
I was the owner of a Digital Agency in Brazil. My roles included:
• Digital Marketing Planning;
• Management of Social Media channels, like Facebook, Twitter,
Instagram, Youtube, blog;
• e-mail Marketing;
• e-commerce management;
• Online Campaign;
• Reports with Google Analytics;
• Video for web;
• Negotiation with my clients;
• Customer relationship with my clients in many channels;
• Website Development;
My team had 9 people who were led by me 6 years
experience with this roles.
Cobra D’agua Marketing Assistant
JAN 2010 - APR 2011 After December 2013 Cobra D’agua became a cliente of People Y.
My roles were:
• Digital Marketing Planning;
• Facebook management (Ads, content and customer
relationship);
• Twitter management;
• Reports with Google Analytics;
• Reports with Google Trends;
• I was the responsible for maintain a relationship with the
Commercial Departments in all country;
• I was an assistant in events.
• I have worked with Photoshop, Dreamweaver, Illustrator and
monitoring tools as hootsuite, tweetdeck, seekr, Google
Trends, Scup

Wine Vinhos Network Analyst

JAN 2009 - DEC 2009 I was responsible for all computers in the company. I gave support
for wireless and Widows and Mac OS’s. My role also was:
• Support in the network wifi;
• Monitoring of marketing results (I decided go to Marketing here)
• Install and support equipments;
• e-mail configuration.
• Have a look - Instagram Success Stories

EDUCATION
UVV - Universidade Vila Velha Bachelor of Marketing JAN 2010 - DEC 2014

UAL - University of the Arts Branding JAN 2017 - FEV 2017

London

WIS Educação Google Analytics Expert MAR 2015 - JUN 2015

WIS Educação Google AdWords Expert AGO 2015 - NOV 2015

Prix Educação Marketing plan JUL 2014 - SET 2014

O Melhor do Marketing Social Media Expert JUL 2012 - SET 2012

 PROJECTS
Dois Me Livre - Blog It’s a blog with my wife’s stories and my own stories. Our travels,
our marriage, our plans, and experiences. Everything is posted
JUN 2016 - PRESENT there.
• www.doismelivre.com
Vaca Na Calçada A cultural project to promote my city. I was Co-Founder and
engaged more than 15 volunteers in 2 years and reaching more
AGO 2014 - DEZ 2016 than 30.000 people.
• www.facebook.com/vacanacalcada

ACHIEVEMENTS
• More than 100.000 relevant likes in Abracomex (facebook.com/
AbracomexAdm) - Facebook Ads;
• More than 150% of sales growth in LitteRock.com.br with brand
content and social ads;
• We grew the audience and engagement in the Cobra D’agua’s
Facebook - facebook.com/CobraDagua;
• I managed to for 6 years my own agency with 9 employees in a
competitive market;
• I have created a online campaign for Casamorada Engenharia
(www.casamorada.com.br) that sold 2 apartments in 1 month.
Budget: €3,000 Sold: €100,000;
• We grew audience of the Youtube Karen Bacchini (https://
www.youtube.com/user/asukahp) with awesome editions and
new channel layout;
• We reached 30k on Facebook Page of the Universidade Vila
Velha (www.facebook.com/UVV.OFICIAL/) and have created a
brand book for the company;
• I have more than 40h as speaker in Digital Marketing events;
• I managed to a huge budget (€10k in abracomex.org) and
reached great goals with low budget (€200 in
LittleRock.com.br).

REFERENCES
Pedro Brunoro - Wine
Amanda Paulino - Cobra
Fernando Chiabai - Gazeta
Marco Herbst - EverCam
LANGUAGES
+55 27 992 367 781 Portuguese - (Native)
English - (B1 - Business English)
+55 27 992 775 230
Spanish - Basics
+55 27 998 539 710
+353 86 1960 451

COMPETENCIES SOFTWARES
Team Leader Dreamweaver
Passionate Photoshop
Marketing iWorks and Office
Experienced iMovie & Premiere
Comunicative Google Power Editor
Branding Facebook Power Editor
 VIDEO
EXPERIENCE

TYPES OF VIDEO I WORKED WITH

- Content Videos
- Testimonials
- Product explanation
- Animation (I didn’t animated the videos)
- Corporate videos
- Awareness videos
- B2B and B2C videos
- Mobile and Desktop videos
- Video for Youtubers, agencies and companies
- Politician videos
- Gastronomy / Software / Construction / Real State / Food / Beverage /
Engineering / Agri / Beauty industries

WHO I USED TO BE ON THESE PROJECTS

- Most of the time I was the Planner so the concept of the videos used to came from
my mind. All the creativity behind the videos and a few structure.
- Some of the videos from the past I used to produce but at Herbst Software (my
current job) I produced all of them.
- I am very familiar with Adobe Premiere but we had a team to edit the videos but now
at Herbst Software I am also editing all of the videos.
- We had a team to create the storyboard and the scripts and I was evolved in all of
those processes.
- I was the only responsible to manage the advertisements. Not only for the videos but
also for the whole campaigns on YouTube, Google Search, Display, Facebook Ads
and Twitter Ads.
- Including the email Marketing. I was responsible to create the main concept of the
emails and we had a team of designers to make it.
- I was the responsible to go to the clients to present the results. I used to make a
dashboard with a few KPI’s for each client so we could proof the results through real
numbers

HOW DO I SELL MY VIDEOS

- As an agency I used to sell my videos advertising on Youtube to reach out new
clients and for my current clients who did not hired videos from us I used to make a
few workshops to convince them how important Youtube would be in the future. That
happened back in 2012, 2013 in Brazil.
- I used to insert a few numbers from researches saying that 80% of the whole internet
content would be videos, etc… And now we can proof the researches and I were
right. I would say that would be easier to convince new clients Today but as an
agency I would have more competitors, for sure.

HOW DO I ADVERTISE THE VIDEOS

- Everything was based on each client goal and audience. Back in 2013 or even 2014
Twitter was not so strong in Brazil but Facebook was. So we used to advertise on
Facebook Videos and mostly on Youtube picking the right channels based on each
target.
- As tools we use Google Adwords, Facebook Power Editor, Google Power Editor,
Hubspot, Facebook Business, Twitter Ads, Google Analytics, UTM’s on links,
 PROJECT
MANAGEMENT

MY EXPERIENCE WITH PROJECT MANAGEMENT

A year ago I got promoted to be the Innovation Project Management. That
means that I am responsible for creating/enhance all processes within my
company. 



Since then I have been working with the Marketing team with marketing routine
tasks but also with all other departments.

WHAT I HAVE DONE SO FAR

• We have created the "Customer

Acquisition Process".
• We improved the "Implementation
Process".
• We have created some automation on
the system to help us to manage all
teams and also improve the customer
relationship.
• I have created a new dashboard for the

WHICH TOOL AND METHODS I USE

• monday.com (project management tool)

• SCRUM (method)
• KANBAN (method/tool)