Professional Documents
Culture Documents
SUPERVISOR : MR KIERU
i
DECLARATION
I declare that this is my original work and it has never been submitted to any examination body
for aware of diploma
SIGNATURE_________________________________________
DATE_______________________________________________
SIGNATURE_________________________________________
DATE_______________________________________________
ACKNOWLEDGEMENT
I wish to express my heartfelt gratitude and my valued support to all those who participated to
seeing the completion and compiling of this work
To my parents especially for their unconditional and unlimited moral, social and financial
support that I needed the most of your effort only God can reward.
To my classmates, I do also salute them for their effort and co-operation in making me
successes.
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DEDICATION
I dedicated this business plan to my lovely parents, I also extend my dedication to my
classmates, brother and sisters.
Table of Contents
DEDICATION.............................................................................................................................................i
iii
ACKNOWLEDGEMENT...........................................................................................................................ii
DEDICATION............................................................................................................................................iii
CHAPTER ONE..........................................................................................................................................1
1.0BUSINESS DESCRIPTION..................................................................................................................1
1.1 BACKGROUND OF THE OWNER.....................................................................................................1
1.2 BUSINESS NAME...............................................................................................................................1
1.3 BUSINESS LOCATION AND ADDRESS...........................................................................................2
1.4 FORM OF OWNERSHIP......................................................................................................................3
1.5 TYPE OF THE BUSINESS...................................................................................................................4
1.6 PRODUCT AND SERVICES...............................................................................................................4
1.7 JUSTIFICATION OF OPPORTUNITY................................................................................................4
1.8 INDUSTRIES........................................................................................................................................5
1.9 GOALS OF THE BUSINESS AND OBJECTIVES..............................................................................5
1.10 ENTRY AND GROWTH STRATEGIES...........................................................................................5
1.11 SWOT ANALYSIS.............................................................................................................................5
1.12 POTENTIAL RISKS...........................................................................................................................6
CHAPTER TWO.........................................................................................................................................7
MARKETING PLAN..................................................................................................................................7
2.0 OBJECTIVES.......................................................................................................................................7
2.1 POTENTIAL CUSTOMERS................................................................................................................7
2.2 MARKET TREND................................................................................................................................7
2.3 COMPLETION.....................................................................................................................................7
2.4 COPING WITH COMPETITION.........................................................................................................7
2.5 MARKET SHARE................................................................................................................................8
2.6 RISING STRATEGY............................................................................................................................8
2.7 PRODUCTION STRATEGIES.............................................................................................................8
2.8 SALES TACTICS.................................................................................................................................8
2.9 DISTRIBUTION STRATEGY..............................................................................................................8
CHAPTER THREE.....................................................................................................................................9
MANAGEMENT/ORGANIZATION PLAN..............................................................................................9
3.0 OBJECTIVES.......................................................................................................................................9
3.1 PERSONNEL........................................................................................................................................9
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3.2 RECRUITMENT.................................................................................................................................11
3.3 TRAINING AND STAFF DEVELOPMENT.....................................................................................12
3.4 BENEFITS AND INCENTIVES.........................................................................................................12
3.5 PROPOSED SALARY STRUCTURE................................................................................................12
3.6 SUPPORT SERVIVES........................................................................................................................14
3.7 ORGANIZATION STRUCTURE.......................................................................................................15
3.8 COMMUNICATION..........................................................................................................................15
3.9 CODE OF CONDUCT........................................................................................................................16
3.10 ANTICIPATED PROBLEMS...........................................................................................................16
3.11 REMEDIES.......................................................................................................................................16
CHAPTER FOUR.....................................................................................................................................17
PRODUCTION/OPERATION PLAN.......................................................................................................17
4.1 OBJECTIVES.....................................................................................................................................17
4.2 PRODUCTION FACILITIES.............................................................................................................17
4.3 PRODUCTION SERVICES................................................................................................................17
4.4 PRODUCTION PROCESS.................................................................................................................18
4.5 COSTING STRATEGY......................................................................................................................18
4.6 INVENTORY CONTROL..................................................................................................................19
4.7 PREMISES..........................................................................................................................................19
4.8 POSSIBLE HINDRANCES................................................................................................................20
CHAPTER FIVE.......................................................................................................................................21
5.0 OBJECTIVES.....................................................................................................................................21
5.1 PRE-OPERATIONAL COST..............................................................................................................21
5.2 FINANCIAL REQUIREMENT..........................................................................................................21
5.3 WORKING CAPITAL........................................................................................................................22
5.4 PERFORMANCE INCOME STATEMENT.......................................................................................23
5.6 BALANCE SHEET.............................................................................................................................24
5.7 PERFOMANCE RATIOS...................................................................................................................25
5.8 BREAKEVEN POINT........................................................................................................................26
5.9 DESIRED FINANCING.....................................................................................................................26
5.10 CHALLENGES.................................................................................................................................27
5.11 REMEDIES.......................................................................................................................................29
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EXECUTIVE SUMMARY
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This includes the business description, marketing plan, operation plan and financial plan. These
are the main components to be dealt with and researched has been done to ensure whatever is
presented appears in this content.
BUSINESS DESCRIPTION
Maryleaky Auto Spare will be selling quality parts required for any automobile repair and
service. The enterprise will be located in Wajir town. The sales will be promoted and advertised
in different towns that will be possible.
MARKETING PLAN
To have a successful business the market should be considered and scrutinize to ensure the best
customer satisfaction. Wajir town is a growing town that has potential customers that will ensure
flow of customers to the premises.
OPERATION PLAN
Strategies will be put in place to ensure smooth running of the business. Some item will be
required such as computers for sales and finance process, furniture and the facilities for running
the business.
FINANCIAL PLAN
For any business to run capital and funds should be planned, considered and adequate to make
the make business a success. The business cash flow and other statements will be also given. The
capital will be from personal savings, relatives and bank loans.
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CHAPTER ONE
1.0BUSINESS DESCRIPTION
I Gitau Christine Watiri will start and operate a sole proprietorship business by the name Joes’
electronic shop which will be offering all kinds of motor vehicle spares and autospares, and all
varieties of autospares cables to all customers across the country and the neighboring countries
as well. The business name is significant to be the enterprise since it is the only business with
that name hence there will be no confusion among customers. The business has the aim of
providing and availing quality electronic products to the customers satisfaction; the business will
also open many branches across the country in order to reach out to our customers. The business
will create a website whereby customers can shop online and the goods are delivered to the
customer’s premises once the payment is made. The product will be tested to ensure that they are
in the right working condition
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1.3 BUSINESS LOCATION AND ADDRESS
The business will be located along Wajir road. The business will be situated beside Nakumattt
supermarket and also beside oilybia petro station
The address on which the business will operate will operate on will be:
Wajir
Email: maryleakyauto@gmail.com
2
ET
SUPERM
TUS
G
MARYLEAKEY AUTO
E
SPARES SHOP
N
E GA
R RI
A SS
L
NAKUM
A
TOWN
K
ATT
RO
WAJIR
A AD
G
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Disadvantages
a) It can lead to poor decision making since the owner does not have anybody to exchange
ideas with
b) You have limited sources of capital
c) The owner has unlimited liability- incase the assets of the business are not enough to
settle business debts personal properly can be taken and sold in order to settle business
depts.
d) Incase or death of the owner the business is affected adversely
e) You are taxed alone
The product that I will selling will be more durable and of greats performance to my customers.
The products will also provide the customer with more than just comfort but also they will be
convenient and they will suit the customers need. The products will be of various colours, shape
and size and of high quality as well.
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1.8 INDUSTRIES
The ‘business will be under electrical and autospares industry since its main products use
electricity in order to function. The business will start as a medium size business and later open
branches in other parts of the country. The business will be registered under the county council
of Wajir where business transactions will be carried out.
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c) Opportunities
Availability of money lending institution such as banks
Ample security for the business
Sole of products at for prices
d) Threats
Competition
Delay in salary payment
Lack of acceptance in the industry
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CHAPTER TWO
MARKETING PLAN
2.0 OBJECTIVES
To create employment for the citizens of Kenya about fifty worker of my business by one year.
2.3 COMPLETION
The business will face competitors such as MAN-U autospares, JIVAD etc. but my business will
be able to outdo them by availing high quality products and providing free transport for the
goods worth more than 100,00. The business will also be giving a one year warranty to the
products sold according to the terms of sale.
Deal in original and durable services\digitizing the operation in the business in order to improve
on service delivery
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2.6 RISING STRATEGY
The business will keep investment checkup plan to see whether the business is doing well and
also to avoid closure of business operation
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CHAPTER THREE
MANAGEMENT/ORGANIZATION PLAN
3.0 OBJECTIVES
To train fifteen percent of the company member in their respective areas specialization after 13
months of operations.
3.1 PERSONNEL
The business will require three main position i.e. general manager, accountant and shopkeeper.
These personnel will be in charge of general administration. These people are to be consulted
when need arises
General Manager
Qualification
Duties
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Seller
Qualification
Duties
Accountant
Qualification
Duties
Subordinate stuff
Cleaners
Qualification
Duties
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a) Ensure that business premises are clean all the time
Driver
Qualification
Duties
3.2 RECRUITMENT
This will indicate scheme through which the business will use to hire employ highly skilled
personnel in case a post falls vacant
The first stop in filling position that have fallen vacant is advertisement of that particular post to
the public indicating relevant job specifications
The second is shortlisting of applicant after thorough scrutiny of their resumes and accordingly
awarding marks so that only the highly qualified are picked
There might be more than one interview to ensure application in the interview process the
candidates picked at the interview are placed at their relevant job position in the business. This is
followed by induction to make sure they adapt in the new environment
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3.4 BENEFITS AND INCENTIVES
Benefits are aimed at motivating the employees. This is things like salary increment, bonuses and
allowances. Promotions also motivate employee in the business since they fell that the business
is giving them a chance to achieve their own goals beside the organizational goals and
objectives. Also my business will be organizing annual tour where the workers will choose a site
of their own and will be taken there to refresh their minds and get to learn other things outside
business activities
Seller
Driver
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Leave allowance 800
Commuter allowance 800
Gross salary 6600
Cleaner
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3.7 ORGANIZATION STRUCTURE
MANAGER
ASSISTANT MANAGER
ACCOUNTS CLERK
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Manager
Accountant
Driver, seller, cleaner
3.8 COMMUNICATION
My business will apply vertical mode of communication. This is whereby subordinate staff
cannot talk directly to the top level manager but will air the grievances to the middle level
manager who will then communicate to the top level managers on their behalf who then make
decision accordingly. Also openness and transparency the employees will be allowed to give
their suggestions regarding various operations in the business.
This is due to the dynamics in the business environment in areas such as technological
advancement whereby workers may be able to put up with such trends.
Inadequate finance
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The initial capital to start a business is always a challenge couple with the fact that the money
lending institutions such as bank charge inflated interest rates.
3.11 REMEDIES
To eliminate the challenge of lack of skilled personnel there will be training for employees
To cope with issues of inadequate fund the business will seek alternative source of capital such
as Sacco’s
CHAPTER FOUR
PRODUCTION/OPERATION PLAN
4.1 OBJECTIVES
To provide the best service to the customers
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4.2 PRODUCTION FACILITIES
Items Units Type Price/unit Total
Computer 3 Dell 9000 270000
Pick-up 1 Toyota 500000 500000
Counter book 2 Kasuku 300 600
Receipts 10 Kasuku 200 400
Total 528000
This stage entails buying of goods and services which will make my business run accordingly to
plan
Transporting
This will be done by the business pick-up if the suppliers do not offer transportation of the goods
supplied. The transportation chain will be from the supplier to the warehouse then to the business
premises where the selling will take place
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There will be a warehouse where the goods will be stored temporarily before being transported
to the actual business premises. There will be a computerized stock management system to
ensure there is no overstocking or under stocking
The goods will be sold directly to the customers over the counter and insurance of a receipt
thereafter for proper record keeping. The modes of payment will be both cash payment and non-
cash payment such as M-pesa and credit cash. Credit will be available to the regular customers
This is the main factor to consider since the aim of starting of the business is to maximize profit
and minimize all the other costs.
Competitors
The prices charged will be in line with the prices charged by other enterprises in the same line of
the business as my own business. The prices will not be too low since the customers will mistake
them for poor standard goods and at the same time they will not be too high to avoid scanning
aware customers to where the products are cheaper but the customers can rest assured of quality
good and prices that are good to their pockets
Expenses
The business aims at reducing operational costs as well as not compromising on performance.
This extra cost are water bills, electricity bills and transport cost
WAJIR TOWN
M.K.U
4.7 PREMISES
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WAJIR GENERAL HOSPITAL NANASI HOTEL
POLICE POST
NAKUMATT
Some untrustworthy may steal good or give inaccurate record of operation. Also due to the
insecurity levels in surrounding area thieves may steal goods from the warehouse or from
business premises.this can be overcome by employing enough security guards and seeking
services of external avails’ to look in the books of accounts
Breakages
Some goods are prone to breakages which makes them to be in no condition to be sold. These
can be solved by handling the goods carefully
Skills
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CHAPTER FIVE
5.0 OBJECTIVES
To have repaid 50% of all the loans at the end of 2 ½ years
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5.2 FINANCIAL REQUIREMENT
Source Amount
Personal saving 100000
Bank loan 500000
Friends contribution 60000
Uwezo fund 40000
Total 70000
Current liabilities
Year 1
= 790000-605000 = 185000
Year 2
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1230000-285000 =945000
YEAR 1 YEAR2
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ASSETS
CURRENT ASSETS
LIABILITIES
SHORTERM
LONGTERM
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5.7 PERFOMANCE RATIOS
YEAR 1 YEAR 2
Year 1 Year 2
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Sales =95000 Sales =1500000
Expenses =677000 Expenses 825000
Tax 5000 Tax 5000
=28.21% =44.67%
Savings 20000
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5.10 projected cash flow statements for the year 2022
Particulars Jan Feb March April May June July Aug Sep Oct Nov Dec total
Cash in flow
Opening balance or 50000 50100 50200 50300 50400 50500 50600 50700 50800 509000 60000 65000 870000
b/f
Owners equity 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000
Bank loan 330000 330000 330000 330000 330000 330000 330000 330000 330000 330000 330000 330000 330000
Cash sales 12000 130000 150000 11000 140000 130000 140000 900000 1250000 1300000 110000 1300000 13700000
0
Debtors 2000 3000 4000 5000 60000 7000 8000 90000 10000 11000 12000 13000 24000
Total cash in flow 170200 1883000 190000 1999000 200000 250000 25000 95000 1900000 1850000 215000 2200000 20630400
0 0 0 0
Pre operational cost 200000 250000 300000 200000 250000 220000 150000 100000 2200000 320000 310000 280000 2500000
purchases 200000 300000 400000 350000 500000 600000 450000 300000 250000 600000 70000 200000 4800000
Payment to creditors 20000 30000 40000 50000 6000 7000 5000 60000 70000 80000 70000 80000 89000
Salary and wages 138000 138000 138000 138000 138000 138000 138000 138000 138000 138000 138000 138000 1600000
Rent 30000 2000 25000 2000 2100 2200 1500 1800 1900 2300 1950 1850 15000
Electricity 12000 2000 2500 2000 2100 2200 1500 1800 1900 2300 1950 1850 15000
Water 500 600 550 450 500 600 550 800 600 750 850 500 6500
Mail 560 570 500 450 300 250 400 380 420 400 380 300 6500
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Transport 5000 4500 5500 6000 5500 6500 7000 6500 5000 4500 7000 45000 60000
Advertising 10000 8000 7000 3000 8500 9000 9500 1000 9500 10000 7000 6500 67000
Insaurance 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000
Loan repayment 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000
Interest on loan 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000
Taxes any other 15000 12000 13000 10000 11000 10000 12000 14500 15000 16000 10000 13500 180000
pecify
Total cash out flow 1300000 120000 130000 1250000 1400000 135050 1400005 1500000 120000 140000 150000 110000 1084000
0 0 0
Net cash for the 482000 603100 599500 650000 600000 115000 1100000 450000 45000 750000 450000 110000 9816400
month 0 0
Particulars Jan Feb March April May June July Aug Sep Oct Nov Dec total
Cash in flow
Opening balance or 70000 70100 70200 70300 70500 71000 72000 73000 73500 73600 74000 75000 8940000
b/f
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Owners equity 250000 250000 250000 250000 250000 250000 250000 250000 250000 250000 250000 250000 3000000
Bank loan 172000 200000 273800 2788000 300000 320000 290000 172000 180000 190000 175000 18000 2100000
Cash sales 133000 1350000 1400000 11000 1100000 1200000 1300000 900000 2000000 300000 2500000 2200000 15600000
0
Debtors 8000 7000 6000 5000 6500 5000 7800 10000 9000 8000 6000 7000 85300
Total cash in flow 180000 1900000 200000 22000000 2300000 2500000 3000000 400000 3500000 300000 2500000 3500000 32200000
0
Pre operational cost 400000 350000 380000 400000 450000 480000 500000 600000 450000 350000 320000 300000 5300000
purchases 300000 250000 550000 460000 480000 500000 560000 600000 380000 420000 460000 530000 140000
Payment to creditors 14000 13000 12500 15000 14500 13000 14000 13500 9000 8000 7000 6000 110000
Salary and wages 90000 100000 850000 950000 90000 85000 870000 92000 94000 90000 89000 92000 1700000
Rent 30000 28000 25000 32000 30000 42000 38000 35000 28000 39500 30000 32000 200000
Electricity 500 300 200 350 600 450 480 350 280 380 400 450 7000
Water 500 300 200 350 600 450 380 450 280 380 400 450 7000
Telephone 3500 3800 3200 3000 3000 3200 3100 2800 3200 3500 3200 2800 43000
Mail 900 800 600 400 450 600 550 700 800 1000 950 600 12000
Transport 6000 5500 6500 7500 3500 4000 6000 9000 1100 10000 9000 8000 80000
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Advertising 65000 9000 10000 8000 7000 6500 8800 8500 10000 6000 8500 9000 80000
Insaurance 65000 9000 8000 5500 7500 10000 9500 8500 6500 6200 6700 6000 85000
Loan repayment 19000 11000 12000 12500 14000 18000 12500 13500 11000 10000 13000 14000 140000
Interest on loan 1916 1916 1916 1916 1916 1916 1916 1916 1916 1916 1916 1916 23000
Taxes any other 16000 15000 13000 12500 11000 11500 13000 15000 14000 10000 14000 15000 200000
specify
Total cash out flow 1400000 1450000 1650000 135000 1470000 150000 175000 2000000 2500000 180000 2300000 1800000 20970000
Net cash for the 400000 450000 350000 85000 830000 1000000 1250000 2000000 100000 120000 200000 170000 1038000
month 0
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5.11 CHALLENGES
High Interest Rates
Banks and other money lending institutions change extremely high prices this making it difficult
to acquire high amount required to start the business. They also don’t offer flexible loan
repayment and therefore regardless whether the business makes profits or loss the loan must be
repaid
Counterfeits good
Some supplier supply our business with substandard goods which scare away our customers
5.12 REMEDIES
Looking for alternative sources of financial will solve the challenge of
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