Online Workshop

with Marisa Murgatroyd

WO R K B O O K

Personal Brand Attraction

Blueprint

with Marisa Murgatroyd

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

YOUR OFFICIAL ONLINE WORKSHOP GUIDEBOOK

4 Simple Tips To Get The Most Out of This Class:

1. Print out this workbook before the class starts so you can write down your notes as you
listen.


2. Review the topic outline so you know what to listen out for. Make sure you've set aside
private time for this session so you’ll be able to focus and fully receive the benefits of
the session.


3. During the event, write down ALL the interesting and new ideas and inspirations you
get while listening — that way you won’t lose the information most relevant to you.


4. Think of how you can implement the systems and techniques revealed in this session.

Preparation Tips:

• Make sure you are in a quiet place where nothing can distract you, and that you are not
driving a car or any other vehicle. Be in a comfortable position and in a right setting so
you are not distracted or anxious. 


• Stretch your muscles before starting the class. Stretching loosens the muscles and
tendons allowing you to sit more comfortably. Additionally, stretching starts the process
of “going inward” and brings added focus to the body.


• Get yourself a cup of tea or coffee. Drinking it promotes increased activity of the anterior
cingulate gyrus in the specific areas of the brain that are involved in planning, attention,
monitoring and concentration.

Thank you for joining our online class. We hope you enjoy it!

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

Part 1: Self Assessment Exercises

SECTION I: UNDERSTANDING YOUR PERSONAL BRAND VALUE
________________________________________________________________________

“The biggest thing that differentiates you is who you are. People work
with people. People don’t work with companies. They don’t do business
with products or services. The way people present themselves conveys
so much of who they are and what they value. Only when you feel
people’s heart, when you feel what they believe and what they value,
that’s when you make a choice you want to work with them.”

~ Marisa Murgatroyd
________________________________________________________________________

Which of The Following Personal Aspects Would Be The One

Most Valuable to You?

Be congruent to who I am in all areas of my life

Improve my communication with other people

Improve my confidence when I work with other people

Improve my ability to make great impressions on others

Be able to make people come back to me over and over again

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

SECTION II: DEFINING YOUR BLOCKS

Which Of The Bellow Best Describes Your Experience?
Please define blocks you think you relate to.

1. I feel I can’t be fully myself around other people

YES, THAT’S ME! SOMEWHAT/ SOMETIMES NO, THAT’S NOT ME

2. I feel I have a lot of resistance when I do certain tasks given by

other people

YES, THAT’S ME! SOMEWHAT/ SOMETIMES NO, THAT’S NOT ME

3. I feel I can’t freely express my weaknesses and my strengths in

front of other people

YES, THAT’S ME! SOMEWHAT/ SOMETIMES NO, THAT’S NOT ME

4. I feel I am in the shadow of what I am not when doing the tasks

other people give me

YES, THAT’S ME! SOMEWHAT/ SOMETIMES NO, THAT’S NOT ME

5. I feel I don’t communicate my beliefs and my values in my work

as much as I want to

YES, THAT’S ME! SOMEWHAT/ SOMETIMES NO, THAT’S NOT ME

6. I find it hard to sell my services

YES, THAT’S ME! SOMEWHAT/ SOMETIMES NO, THAT’S NOT ME

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

7. I struggle to get someone excited to work with me

YES, THAT’S ME! SOMEWHAT/ SOMETIMES NO, THAT’S NOT ME

8. I feel like many marketing strategies that work for others simply
don’t sit right with me

YES, THAT’S ME! SOMEWHAT/ SOMETIMES NO, THAT’S NOT ME

SECTION III: AREAS TO DEFINE YOUR BRAND

Why do you want to define your personal brand and learn how
to be congruent to who you really are?

Before you proceed with the Online Workshop, please fill in the quiz below. On a
scale from 0 to 10, please rate where you are right now. 0 being you’re nowhere
near where you want to be, 10 being you are exactly where you wanted.

Where 0 being DO NOT agree – 10 being COMPLETELY Where

you are agree you want
now 0-10 to be 0-10
I am happy with how I'm presenting myself
The way I convey myself helps me get what I want
I am satisfied with my current state of personal
branding
I have the skills and talents to define my brand to
help me in my career and life
My personal branding enables me to close deals
fast and amplify my business effectively
My personal branding makes my communication
with others enjoyable
I'm able to be consistent with my personal
branding in all areas of my life
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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

As an exercise, try answering these questions in one sentence.

What is a personal brand to me?

Why is it important to define my own personal brand?

Who am I? What I am in the marketplace? What I stand for?

What makes me different from others and how it resonates with other people?

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

Personal Brand Attraction Blueprint

Not enough people spend time developing who they are and how they are

being in their work.

The part is for you to take notes while you listen to the online workshop. Fill in the blanks
as you progress. These will be the takeaways that will help you get the best experience
out of the class.

The process of “packaging” and “marketing” yourself as you were a

_____________, an ______________, or ___________________ ,
until you _____________ it.

Personal branding happens when you _______________________

the most powerful parts of who you are and bring them forward into
the spotlight…

Personal branding is the __________________________________

when you walk into a room, and what people say about you when
you leave.

Personal branding can run through ____________, it shows up in

every __________________ and it appears the moment you turn
the camera on or walk on the stage.

Personal branding is the __________________________________

day after day. Not just the first ______________________. But the
second _____________ , and the third, and the fourth, and the fifth,
and every single _______________________ you make on people
every single day.

Personal branding is about working out who you are and ________
___________________________________________ in a way that
matters, in a way that resonates with people, not just being ______
__________________ for the sake of being _________________ .

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

Fill in the components of the Personal Brand Attraction Blueprint. Use the space
provided for any additional notes.

Personal Brand Attraction Blueprint

WHO YOU ARE WHAT YOU KNOW WHAT YOU CREATE WHO YOU KNOW

The Secret #1:

It’s impossible to ____________________________________________________

The secret #2:

Pull the __________________________________________________________

through what you do, what you create and who you serve, so everything takes on a
unique feeling tone.

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

Choose 8 to 10 elements you wish to focus on to define your personal brand and
write them in the boxes below.

WHO YOU ARE

WHAT YOU KNOW

WHAT YOU CREATE

WHO YOU KNOW

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

Use this space for any additional notes you have:

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

SELF-REFLECTION

The right questions can spur your subconscious to feed you the right
answers. So ask yourself. . .

What would it be like if I were able to serve more people and make the impact I’ve
always wanted to make by being who I am?

How would it feel if my fears were shattered and I could communicate my values
and beliefs through my work easily and effortlessly?

What can I do today to start using the right methods to have everything available for
me in terms in success, contribution and abundance?

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 Personal Brand Attraction Blueprint
Online Workshop
with Marisa Murgatroyd

What Students Say About Marisa Murgatroyd

“I’VE LEARNED TO BE MORE PRESENT IN MY BRAND…”

I’ve learned that I need to be more present in my brand. Meaning, ME. I’ve thought of this
business – dreamt up almost exactly a decade ago as I type this – as a THING that no one
would care about. Much less be interested in what I had to say.

I’ve tried four different web design companies at this point. Eating up more than two years
and the last dribbles of savings. I feel that I’ve tried everything BUT letting my brand reflect
more of me. I am now bringing more of ME into the website. And it feels great.

~ Mary Ann Einarson, Change Of Art Frames

“I TRUST MORE THAN EVER WHO I AM”

Wow! This is a HUGE shift! I TRUST more than ever who I am and my natural
personal and professional abilities to be the perfect foundation to build a successful
business. My most important inner shift is the certainty that I am indeed creating a
“successful business” that is at the same time “personally rewarding, financially
sound, and a great service to the world.”

Having been for many years deeply committed to my spiritual path and the values
of “awakening consciousness and inner transformation”, the words “business,
finances and success” were NOT at all my keywords! Now they are! How good is
that?

~ Dr. Amore, Sex Coach

“MARISA IS THE EINSTEIN OF MESSAGE MARKETING AND PERSONAL

BRANDING”

I absolutely love what Marisa does. She is the Einstein of message marketing and
personal branding. She makes this process so easy to get and implement!

~ Margherita Crystal Lotus, Intuitive Life & Business Mentor

“I HAVE FOUND CLARITY”

I have become better at not selling myself short and fully giving away what I have
worked on and spent thousands of dollars on over the last 10 years. I have found
clarity on the messages I was sending out to the world about my work and my self.
I am now ready to get paid exceptionally well for what I have to offer.

~ Heather Eschuk, Lifestyle Educator, Yoga and Meditation Adventurist

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