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PHASE 2: PLANNING

ACTIVITY 4: READING COPREHENSION WORKSHOP

MARKETING MANAGEMENT TECHNOLOGIST

FILE: 2175937

PRESENTED TO:

PAOLA GIMENA PLAZA BELLO

BILINGUALISM INSTRUCTOR

PRESENTED BY:
PAOLA JIMENA CHALA SANTOS

CENTRO DE MATERIALES Y ENSAYOS

2021
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Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:
1. Match the Word with the corresponding meaning:
a. Supply _____C___ Expensive
b. Demand _____B_____ Desire to buy any product
c. High price _____D____All people
d. Mass market ____ E___The lifetime of goods and services.
e. Life cycle ____A____Disposition to offer products

2. According to the text, mention the things people take into account to determine the
demand.

People take into account when determining the demand,the Price, number of
consumers,income consumer expectations and their
likes._______________________________________

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (X )
b. As greater the expectations are, the lower will be the offer from the companies. F (X )
V()
c. One of the four Ps of marketing mix is Package F ( X) V ( )
d. Price is the amount a customer pays for the product F ( ) V (X )
e. Planning is to transform and develop marketing objectives to marketing strategies F (
) V (X )

4. Answer the following questions

a. What is Benchmarking?
it is the comparison made between business processes and performance methods with
the practices used in other companies.
b. What is the process of Benchmarking?
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Benchmarking is a continuous process by which the products, services or work processes

of leading companies are taken as a reference, to compare them with those of your own
company and later make improvements and implement them

c. Number the aspects to be taken into account in Benchmarking:

The price
Financial statements
Marketing
Human resources

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each Word.
1.Appearance: Manner in which a person or thing appears or is presented to view.
2. characteristics: quality or distinctive feature that describes a person or an object.
3. Cheap: That has a low price.
5. client: Person who uses the services of a professional or a company.
6. Demand: quantity of products or services requested.
7. distribution: distribute a thing in the proportion that corresponds.
8. Increase: Increase in quantity, intensity, quality.
9. Life cycle: it is the evolution of the sales of an item during the time it remains on the
market.
10. marketing: techniques and studies that aim to improve the marketing of a product.
11.market: Set of consumers who want, can and are willing to buy or sell a product
offered.
12. mass: A human grouping.
13.medios: Set of instruments, money and goods necessary for a specific purpose.
14.mixture: material made up of two or more components.
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15.objectives: End to be achieved and to which an action is directed.

16.products: object that a company sells to satisfy a customer's demand.
17. price: Amount of money that allows the acquisition or use of a good or service.
18. services: set of activities that seek to satisfy the needs of a client.
19.Supply: merchandise manufactured by a company.
20.Strategy: a strategy is a general plan to achieve one or more objectives.

6. Write a ten lines text that summarizes the topic of the activity.

It is important when supplying a product or service to carry it out within an

adequate medium, that is, to clearly identify the target market and look for
strategic points to offer the products, that is why a market investigation will
allow us to define in a way clear a marketing mix for the product, knowing
the customer's needs a company and adjusting the characteristics,
appearance, price and distribution method for a specific market.