Lahore Leads University

Examination: Final Term Marks: 40

Course Code: BUSS 433 Course Instructor: Naveed Ahmad
Time Allowed: 48 Hours
Class: BBA Semester: ,6,5,
Course Title: Management of Advertising and Promotion
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Starting Time: 18May 2020 (12:00 AM)

Ending Time: 20 May 2020 (11:59 PM)
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Instructions:
Please read the instructions carefully before you go through the question(s)
1) This is an open book type paper
2) Students are encouraged to solve the paper using Microsoft Word
document
3) Please note, although the paper is open book in nature but this does not
mean that student jus copy and paste the data from internet and expect
they will be earning good grades, it is strictly prohibited to copy and paste
whole document from internet. Student just can copy 20% data from
internet directly and rest of the 80% should be their personal effort and
this is the reason that you are given ample time to submit your paper
4) The maximum time to submit a paper is 24 hours
5) It is advised again that the only acceptable format is Microsoft word
document
6) Please upload your solved paper preferably on your easyclass account, if
there is some difficulty then please email your paper on
naveeddgk2010@gmail.com
7) Please save MS word file with your name and roll number which should
also be clearly mentioned on the first page of your answer sheet.
8) Students are further advised to upload their solved paper into
assignment category of easyclass . Please don’t upload your paper
on class wall as it becomes difficult for instructor to verify which of the
student submitted and which not submitted.
Q1: [20]

Media planning is the process of strategizing and purchasing ad placements by determining

the best combination of media to achieve marketing campaign goals

Having said that: Please analyze the media planning process of Surf Excel and Arial which are
two leading detergent powder brands in Pakistan. Please also comment either the media
planning process of surf excel is better or Arial?

Q2: [20]

What are the advantages and disadvantages for Radio advertising, TV advertising and
Newspaper advertising for following brands

a) OPPO Mobile Phones

b) Pepsi Cola

c) Telenor