League of Game Changers:

Global Challenge 2019

Resource Pack- At a Glance

Participation
Values Case-Study
Criteria

Process RB- Business

Overview with Purpose
RB Values
A few principles that guide our purpose and vision
Process Overview
Every communication
Upon clearing the
will be sent to the
first round of
registered team
presentations, as The Management
leader’s email ID.
highlighted in step Committee will
Upon clearing the
3, the shortlisted select one National
Business Simulation
teams will present Winner after
Game, you will solve
to the assessing all 4
the Case Study and
Management universities.
submit a 6-Slide Big
Committee on the
Idea by 27th Sept
same day.
2019.

3 5 7
1

2 4 6
The National Winner
After another round Individuals who stand will represent Pakistan
of shortlisting, the out during the in the Global Finale,
remaining teams will presentation process pitching their Idea at
Complete the the RB Global Head
tackle the extension and the Digital CVs
Business Quarters in the UK
of the Big Idea in no will attempt a test.
Simulation Game. against 19 other
more than 10 slides. Individuals who clear
The extended case the test will undergo contesting teams. The
will then be two rounds of Global Winner will not
presented in front of Interviews in order to only get a chance to
a panel of judges. be considered for the present their idea, but
Graduate Programs also represent RB at
for 2020 One Young World 2020
Participation Criteria
Form a team of 2-3
members. Once finalized, Your idea must be an
team composition and original creation, and you
captain cannot be cannot hire/take services
changed. An individual from a third party at any
cannot register with more stage of the challenge.
than one team. The Your idea should not be
participants must be in an adaptation of the
their final 2 years of study initiatives already taken
i.e. graduating either in by RB or any other DISCLAIMER: : RB Pakistan reserves the right to validate all
2020 or 2021. If selected, they will company. registration information. RB Pakistan also reserves the right
qualify for Graduate to refuse participation to/disqualify a team if any of its
Internship and member has provided misleading information as part of the
Management Trainee registration process. RB Pakistan reserves the right to
Program in 2020. shorten/modify the challenge. All material submitted shall
become the sole property of RB Pakistan. The teams will have
In order to be eligible, all
no recourse against these decisions.
participants must be from Family and relatives of
one of the universities that employees of RB Pakistan
RB visits. All participants in and any other country
a team must be from the cannot participate unless
same university. All they have disclosed the
participants must have a related information in full.
valid email ID and regular Applicants must be 18
access to the internet. years of age or older to
participate. Any under-age
participant must have the
consent of his or her
parent or legal guardian
to accept the Official Rules
and participate in League
of Game Changers.
An Insight into RB

Our Vision Our Purpose

….Is to make a difference by
..Is a world where people are giving people innovative
healthier and live better solution for healthier lives and
happier homes
These are some areas RB focuses on in Health
& Hygiene. You can choose to pick an issue
within these, or any other health or hygiene
issue that you feel is relevant to Pakistan.
RB Brands

The following brands have a significant presence in the market in Pakistan

Please pick a brand from these

to focus on
STEP 1 –
By 27th September, please submit the following:

Team:
• 6 Slide Case Study
• Google Registration Form: https://forms.gle/vTWsPyFJJ29pdfdL6
Each individual member:
• Resume (in PDF format)
• 30 second video “Why should RB hire me?”
(Please upload your video onto YouTube with the title “RBLGC – Team Name – Your Name” and share
the link in your submission. Please make sure your video is public)
The Case
RB Global Challenge – Key Parameters
What do you need to focus on?

1. Sustainable 2. Driving
Social Impact Trade

3. Enhancing
Brand Equity
STEP 2 – Extended Submission

If you are shortlisted after the first round, you will submit an
extended 10 slide which will detail your business plan, financials
and strategy.

More details of this will follow. After the first round, you will
receive feedback and mentoring to help you with the extended
submission.
Previous Winning Ideas

Please note that these ideas are only given as a reference.

Replicating these ideas will lead to disqualification.
Previous Years Ideas
Dettol Dry Shower Foam

16
Dettol Pocket- Single Dose Out of Home Liquid Hand Wash
Dettol Toilet Spray
 “We require innovation in everything we do.
The foundation of our work will be grounded
in the value of responsibility.”

Laxman Narasimhan
CEO, RB
 RB and Social Impact

The following slides detail the work RB is doing in

community service under the Hoga Saaf Pakistan
Umbrella.
These are just to give you an idea of what the company is
already doing in Pakistan.

powered by

Save A Child Every Minute
Educating and supporting
rural households in health and
hygiene
School Program
Educating school going
children on hand hygiene with
soap to improve the external
hygiene of homes, schools and
neighborhoods
RB and Social Impact
Project Hope
Giving employment to female
entrepreneurs referred to as Sehat
Aapas, through commission based
earning on sales
On Ground Cleanathons
Organizing people across
major cities of Pakistan to
preventive measures for Dengue in
keep their streets clean and
be responsible citizens
Safai Curriculum
Introducing Safai as a subject in
schools, aiming to be adapted in
the national curriculum
Dengue Education
Creating awareness of the
collaboration with Mortein
Antenatal Program
Providing antenatal education
to new mothers for healthier
pregnancies and post birth
childcare
Health & Hygiene TV Infomercial
Encouraging people to keep
themselves , their homes and their
neighborhoods clean through public
service messages
RB aims to amplify the movement through
meaningful collaboration
RB commits

PKR 1 BILLION
to support Prime Minister Imran Khan’s
Clean Green Pakistan Movement
 THANK YOU
For more details, visit:
http://www.rbglobalchallenge.com/pakistan