ALHEA L.

GUYON ACTIVITY 6: MARKETING MIX STEM

12-B

1. What product or service is the most appropriate for the opportunity?

 Book Café- Since we are in the midst of a pandemic, having a way to relax the mind
is important because being quarantined for a long time is also hard for people,
especially those who have problems of their own. In academics, students, parents and
teachers are struggling because of online and modular classes. Since not everyone
have the ability or means to access online activities, the book café comes with free
wifi and free use of computer in the café as long as he/she buys a food or beverage
but if not, there will be a rent fee. It is also a place to get information not just online
but also in books, there are various genres of books like story books and books
involving academics. With this not only can people be full in stomach but also in
mind.
2. What location is best suited for the business where there are more potential customers?

The location that is best suited for the business is in Abatan, Buguias, Benguet
because it serves as a stopping or resting place for travelers, farmers and citizens
of Buguias. There are also various stalls and buildings here where people buy and
eat. It is an easy to find place suitable for people who wants to rest, read and do
their homeworks and work.
 3. What is the most appropriate price, and the pricing strategies will be used for the target
customers?

Menu
Menu Item Price Menu Item Price

Espresso Short Tall Grande Sandwiches

Americano 25 45 55 Grilled Mozzarella & 39
Ham
Café Mocha 25 45 55 Clubhouse 49
Café Latte 25 50 55 Egg and Ham 29
Espresso 25 35 55 Omelette 29
Caramel 3 45 55 Hamburger 29
Macchiato
Mint Chocolate 30 40 55 Cheese Burger 29
Cappuccino 30 50 55 Sweets
Vanilla Latte 25 35 55 Red Velvet 29
Cake(Slices)
*3 Grande for PHP 150
Cold Drinks Macaroon(7 pcs) 39
Orange Juice 15 20 25 Croissant 29
Apple Juice 15 20 25 Cheese Cake(Slices) 29
Iced Latte 25 35 45 Snacks
Mocha 25 35 45 Crispy Tacos 49
Tea Skinny Fries 49
Matcha Truffle Taters 69
Citrus Spicy Calamari 49
Earl Grey Fried Chicken Wings 59
The pricing strategies used are:

Bundling, as shown in the menu in the espresso part that when you buy 3 Grande
Sizes, you will get it for Php 150, the flavors can vary. Bundling is attractive to
consumers who benefit from a single, value-oriented purchase of complementary
offerings. Bundling helps to increase efficiencies, thus reducing marketing and
distribution cost. It allows the consumer to look at one single source that offers
several solutions.
 Psychological Pricing, the prices of the food in the food section are shown, these
are 29, 39, 49, and 59. When people perceive they are getting a bargain, are paying a
reasonable price for a product or feel what they are paying offers great value for money,
the reaction is innate and immediate. Psychological pricing is to give the illusion of
that value. The specific intention is to get customers to buy and feel happy about
their purchase. 
4. What are the basic skills needed for the job?
Ambition-Ambition drives people to advance and accomplish their goals. Well-
aimed and supported by values, ambition reflects a healthy self-esteem and higher
power of abstraction and visualization of the future. Ambitious people (in a good
way) have a gleam in their eyes as they approach their goals.
Willingness to Learn-Education is a life-long process. You must stay updated
with changes in technology, the evolution of your industry, sales processes and
more. Always seek new knowledge. More than that, look for the most successful
people in your industry and do not be afraid to ask for their opinions or advice.
Ability to Listen-You simply cannot manage a great team or run provide a
great customer service if you are not an effective communicator. Communication
is a two-way street. In order to communicate outwardly in an effective manner,
you must pay attention to others’ motivations, hot buttons, interests and more.
You also must be aware of non-verbal cues, such as body language. Avoid
coming off as being self-promotional or vain, and strive to show that you are
helpful and interested in others. This can foster collaboration, get others excited
about your goals and more rather than turn them off because you seem overly
interested in your own self-interests.
Creativity-If you always do the same thing, you very likely will not enjoy new
and better results. You must try new things to find what works best. You also
need to enrich your live with new experiences regularly. This may be something
as simple as talking to new people or taking a personal interest class. Each
experience that you have can lead to new opportunities that you previously did
not have available to you.
Assertiveness and Confidence-While listening is important for effective
communication, you also must know when you need to take control of the
conversation and assert your opinions and beliefs. You should listen to others who
are making reasonable claims and requests, but you also need to know when to
say no. Be consistent yet open-minded to earn respect and trust from those around
you. You need to know what you stand for, and you need to stand up for those
beliefs.
 Perseverance-Many of the most successful business owners have suffered
devastating defeats and failures. Rather than look at these events as an end to a
situation, they have looked at these events as important learning moments. They
maintained their optimism and perseverance, but they also made calculated
changes to future efforts. Remember that you only fail when you stop trying.
Persistence is the key to success.
Courage and Risk Taking-In order to harness the power of creativity, you must
have the courage to act on your great ideas and plans. While you need to research
your ideas thoroughly, you must also have the courage to take an unknown step
and try things that are unfamiliar to you. In the words of John Burroughs, “Leap,
and the net will appear.”

5. What sets the product or service from the rest?

It is a café with lots of books, just like a library but in here you can read, learn, eat
and relax, it is also a quiet and warm place for people who likes noiselessness.
Restaurants are common in our area but some people prefer quite places.
It comes with free Wifi especially for students who are in need of internet
connection or for those who doesn’t have mobile data because due to the
pandemic classes are online and modular. It also can be used for students who
prefer to study outside and it is also good for the mental health because being
quarantined for so long can stress people out.
It also has computers perfect for students and workers and with the printer they
can print their works, assignments and projects.