[

COMPANYNAME]

Busi
nessPl
an

Contact:[
NAME]
[
ADDRESS]
[
CITY,STATEZI P]
PhoneXXX-XXX- XXXX
FaxXXX-XXX- XXXX
[
EMAI L]
[
WEBSI TE]
 Conf
ident
ial
i
tyAgr
eement

Theundersi
gnedr eaderacknowl
edgesthatt
heinf
ormat
ionprovi
dedby[COMPANYNAME]inthisbusi
nesspl
ani
s
conf
ident
ial
;ther
efore,r
eaderagr
eesnottodi
scl
oseitwi
thoutt
heexpr
esswri
tt
enper
missi
onof[COMPANYNAME].

Iti
sacknowledgedbyreadert
hatinf
ormati
ontobefur
nishedi
nthi
sbusi
nesspl
anisi
nallr
espectsconfi
dent
iali
n
nat
ure,ot
herthaninf
ormati
onwhichisinthepubl
i
cdomainthr
oughot
hermeansandt
hatanydiscl
osureoruseof
samebyreadermaycauseseri
ousharm ordamageto[
COMPANYNAME] .

Uponr
equest
,thi
sdocumenti
stobei
mmedi
atel
yret
urnedt
o[COMPANYNAME]
.

__
____
_ _
____
___
___
_
Si
gnature

__
___
___
____
___
___
_
Name(t
ypedorpr
int
ed)

__
_____
___
___
___
___
Date

Thi
sisabusi
nesspl
an.I
tdoesnoti
mpl
yanof
fer
ingofsecur
it
ies.
 Tabl
eofCont
ent
s

1.
0Execut i
v eSummar y 1
Char t:Hi ghl ight s 2
1.1Obj ect ives 2
1.2Mi ssi on 2
1.3Key st oSuccess 3
2.
0CompanySummar y 3
2.1CompanyOwner ship 4
2.2CompanyHi story 4
Table: PastPer formance 4
Char t:PastPer formance 5
3.
0Services 5
4.
0Mar ketAnal ysisSummar y 6
4.1Mar ketSegment ation 6
Table: Mar ketAnal ysis 8
Char t:Mar ketAnal ysis(Pie) 9
4.2Tar getMar ketSegmentSt rat
egy 9
4.3Ser v i
ceBusi nessAnal ysis 9
4.3.1Compet i
ti
onandBuy i
ngPatter
ns 10
5.
0WebPl anSummar y 11
5.1Websi teMar ket i
ngSt rategy 11
5.2Dev elopmentRequi rement s 11
6.
0StrategyandI mpl ement ationSummar y 12
6.1SWOTAnal ysis 12
6.1.1St rengt hs 12
6.1.2Weaknesses 12
6.1.3Oppor tunities 12
6.1.4Thr eat s 13
6.2Compet itiveEdge 13
6.3Mar ket ingSt rategy 13
6.4Sal esSt rat egy 14
6.4.1Sal esFor ecast 14
Tabl e: Sal esFor ecast 14
Char t:Sal esMont hly 15
Char t:Sal esbyYear 16
6.5Mi l
est ones 16
Table: Mi lest ones 16
7.
0ManagementSummar y 17
7.1Per sonnel Plan 17
Table: Per sonnel 17
8.
0Financi al Pl an 18
8.1Impor tantAssumpt ions 18
8.2Break- ev enAnal ysis 18
Table: Br eak- evenAnal ysis 18
8.3Proj ect edPr ofitandLoss 19
Table: Pr of itandLoss 20
Char t:Pr of itMont hly 21
Page1
 Tabl
eofCont
ent
s

Chart:ProfitYearly 21
Chart:GrossMar ginMont hl
y 22
Chart:GrossMar ginYearl
y 22
8.
4ProjectedCashFl ow 23
Table:CashFl ow 23
Chart:Cash 24
8.
5ProjectedBal anceSheet 25
Table:BalanceSheet 25
8.
6BusinessRat i
os 26
Table:Ratios 26
Table:Ratios(cont i
nued) 27
Tabl
e:SalesFor ecast 1
Tabl
e:Personnel 2
Tabl
e:Profi
tandLoss 3
Tabl
e:CashFl ow 4
Tabl
e:CashFl ow( cont i
nued) 5
Tabl
e:BalanceSheet 6
Tabl
e:BalanceSheet( conti
nued) 7

Page2
1.
0Execut
iveSummar
y

[
COMPANYNAME]
Cont act:[
NAME]  
[
ADDRESS]
[
CI TY,STATEZI P]
PhoneXXX- XXX- XXXX
FaxXXX- XXX- XXXX
[
EMAI L]
[
WEBSI TE]
 
[
COMPANYNAME]i saf ullservicepr ofessionallydesignedr estaurantandbanquetf acili
tythatpresent sa
fresh new upscal e dining env ir
onmentt hati sf ami l
yf r
iendlyand gear ed t owar d business and soci al
gatherings. Thedecori spr ofessionallydesi gnedf rom formt of uncti
oni nal lar easoft hefacili
tyand
i
ncor poratesf reshnewper spect i
v esindiningest abli
shment s. Thereisnosi milardiningexper i
encewi thin25
-30mi lesof[ COMPANYNAME] .
 Thedesi gncoul dbecompar edt othatofmanyf r
anchi seoperati
onst hatare
dev el
opedi n[ CITY]( i
.e.TGIFr i
day s,Applebee’ s,OutbackSt eakHouse,Ol iveGar den,Champs,et c.) The
menui samoder at
et ohi gherpr i
cepoi ntthant het r
aditi
onalsi tdownf amil
yr estaurant .
 Seatingcapaci t
yin
thebarandr est auranti s50and150, respectivel
yandhav eanumberofar east hatcanr eadi
lyaccommodat e
privatesmal ltomedi um si zedgr oupmeet i
ngs. Thebanquetf acili
tyisonelarge areat hataccommodat esup
to700guest s.  Thebanquetf acil
i
t yhasmul t
ipl
euses  incl
uding:

 Weddi ng,
Anniver
saryandFamil
yReunionfunct
ions
 SpecialEvent
s,Associ
ati
onbanquet
s,TradeShows,et
c.
 AlcoholFREEYouthEvents

Theowneroft heCompanyi s[NAME]whohas  bringsover15y ear

s’ exper i
enceintheRest aurantindustry.
 
Ther estaurantisminutesawayf r
om amaj orshoppingcenterandsi tsof fofa  hi
ghlytr
aveledintersecti
onof
Inter
stateX,USHi ghwayXandSt at eHi ghwayX.  Thebuildingcont ains33, 000squaref eetofcommer ci
al
spacewi thappr oxi
mat el
y150+par kingspacesav ail
abl
eonsi t e. [
COMPANYNAME]wasest abli
shedinMay
2005andi sheadquar t
eredin[ CI
TY],[STATE] .
 TheCompanypr idesitselfoni tscustomerser v
ice.
 
[COMPANYNAME]of f
ers alunch,dinner,orappet i
zermenu. Fr om delect abl
eappet i
zer
stodel ici
ousdi nners
ofsteak, chi
ckenpor k,pastaandev enpr imer i
b,[COMPANYNAME]ser vesupmeal stodel
ightany one’stast
e
-buds. Thebur gerselecti
oni sone-of -
a-kind.
  
The Company  alsohasuni quespecialsandhassomet hingon
themenuf oreverykindoft astebud.

[COMPANYNAME]  offer sa pl acef oraweddi ngorspeci alev ent.

 Wi t
honel argebanquethal landt wo
additionalmeet i
ng r oomst hatcan bej oi
ned t oget her,[COMPANY NAME]  
can accommodat e anysi ze
gather i
ngcomf ortably. TheCompany '
sf acil
it
y  
offerst el
evisionstowat chspor t
sev ents,Bingogamesatt he
bar,poolt abl
es,dar ts,di ni
ng,danci ng,  weddingf acili
ties,anniversaryfacil
iti
es,classr eunionf aci
li
ties,book
readingareas, 
semi nart rai
ning, or par tyfacil
i
ties. 
 
[COMPANYNAME] '
scompet iti
v eadv antagei sitsvisibili
ty,
accessi bi
l
ityandl ocation.
 Equal l
yimpor tantisthe
uniqueenv ir
onment , foodqual ity,
 andext ensive experienceint hefoodandbanqueti ndustry. 
TheCompanyi sseeki nggr antf undi ngi ntheamountof$800, 000.Thegr antwi l
lbeusedt oexpandt he
businessbyi mpr ovingt he 
ext eriorlandscapi ng, repairingthe parkinglot,i
mpr ov
ingt he 
buildi
ngcosmet i
call
y,
i
ncr easeadv ert
ising/pr omot ionsandhi readdi tionalst aff.
 Basedont hedet ail
edf inancialproj ect
ions,
[COMPANYNAME] '
sf uturesal esf or2010,2011and2012ar eexpect edt obe$1, 500,000,$1, 600,000 and
$1,750,000.  

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 1
 Char
t:Hi
ghl
i
ght
s

1.
1Obj
ect
ives

[
COMPANYNAME]hast hreemai nobject
ives:
 
1. Toberatedthe#1di ni
ngr est
aurantin[COMMUNI TY]
2. Toberatedbestweddi ng,banquetandmeetingfacil
i
tywit
hina30-
50mi ler
adius 
[COMMUNITY]
3. To 
presentacleanandi nvi
ti
ngenv i
ronmentwit
hambi anceuni
quetothearea
4. Toprovi
deexcellentCustomerServ i
ce
5. Toaccomplishannualsalesof$1,500,000i
n2010; $1,
600,
000in2011;and$1,
750,000i
n2012 

1.
2Mi
ssi
on

[COMPANYNAME] 'smi ssionistoprovi

deaf ul
lser vi
cepremierdining, banquetandev entfaci
li
tyforfamili
es,
businessesandot hercommuni tyfunctionst hroughoutt hesur roundingnon- metr
ol ocalareaof[ CI
TY],
[STATE] ,
andthroughoutt heCountyof[COUNTY] ,locatedinCent r
al [
STATE] . 
 
Ther estaur
antstri
vest obeagoodcor porateandci vi
cpartnerpr omot i
ngact iv
iti
esandev entsthatbenef i
t
thecommuni t
y,i
tsbusinessesandt hesur roundingar ea.
 Ther estaurantwillhostyouthentert
ainmentev ents
thatpresentexcel
lentfundr ai
singopportunit
iesfort hecommuni t
y .
 
[COMPANY NAME] '
s busi ness phi
losophyi st o pr ovi
de a dining and ev entexperi
ence thatcat erst o
i
ndividualsandbusi nessesuni queandspeci alneeds.  TheCompanyst rivestohandl ealldetai
lsoft he
experiencesothatthecust omercanr el
axandbecat eredto.

1.
3Key
stoSuccess

Thekey
stosuccessi
nthi
sbusi
nessar
e:

 RepeatCust
omer
s
PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 2
  GoodWor dofMout h
 GreatMarketi
ngplan
 Conti
nuousgrowthinweddi
ngs,
banquet
s,f
rontofhousedi
ning
 KeepingExpensesinl
ine

2.
0CompanySummar
y

[
COMPANYNAME]
Cont act:[
NAME]
[
ADDRESS]
[
CI TY,STATEZI P]
PhoneXXX- XXX- XXXX
FaxXXX- XXX- XXXX
[
EMAI L]
[
WEBSI TE]
 
[
COMPANYNAME]i saf ullservicepr ofessionallydesignedr estaurantandbanquetf acili
tythatpresent sa
fresh new upscal e dining env ir
onmentt hati sf ami l
yf r
iendlyand gear ed t owar d business and soci al
gatherings. Thedecori spr ofessionallydesi gnedf rom formt of uncti
oni nal lar easoft hefacili
tyand
i
ncor poratesf reshnewper spect i
v esindiningest abli
shment s. Thereisnosi milardiningexper i
encewi thin25
-30mi lesof[ COMPANYNAME] .
 Thedesi gncoul dbecompar edt othatofmanyf r
anchi seoperati
onst hatare
dev el
opedi n[ CITY]( i
.e.TGIFr i
day s,Applebee’ s,OutbackSt eakHouse,Ol iveGar den,Champs,et c.) The
menui samoder at
et ohi gherpr i
cepoi ntthant het r
aditi
onalsi tdownf amil
yr estaurant .
 Seatingcapaci t
yin
thebarandr est auranti s50and150, respectivel
yandhav eanumberofar east hatcanr eadi
lyaccommodat e
privatesmal ltomedi um si zedgr oupmeet i
ngs. Thebanquetf acili
tyisonelarge areat hataccommodat esup
to700guest s.  Thebanquetf acil
i
t yhasmul t
ipl
euses  incl
uding:

 Weddi ng,
Anniver
saryandFamil
yReunionfunct
ions
 SpecialEvent
s,Associ
ati
onbanquet
s,TradeShows,et
c.
 AlcoholFREEYouthEvents

The owneroft he Company is[ NAME]  

who has 
brings over15 y ear
s’ 
experi
ence inthe Restaurant
i
ndustry. 
Therestaur
antisminutesawayf rom amaj orshoppingcent erandsi tsoffofa hi
ghlytraveled
i
ntersecti
onofInter
stat
e94,USHi ghway71andStateHi ghway28. Thebuildi
ngcont ai
ns33,
000squar efeet
ofcommer ci
alspacewi t
happroximatel
y150+parkingspacesav ai
lableonsi t
e. [COMPANYNAME]was
est
ablishedinMay2005andi sheadquarter
edin[
CITY],[STATE].
 TheCompanypr idesit
sel
fonitscustomer
serv
ice.

2.
1CompanyOwner
shi
p

[
COMPANYNAME]i
sanS-
Cor
pwhol
l
yownedby[
NAME]
 t
hemanagerandoper
atoroft
heBusi
ness.

2.
2CompanyHi
stor
y

Sal
esf i
guresinyear2007,2008and2009wer e$996,
123,$1,
102,879and$1,
054,
092,r
espect
ivel
y.
 The
Ear
ningsforthi
speri
odwere-$315,
$27,
831and$22,
738,
respect
ivel
y.

Tabl
e:PastPer
for
mance

PastPer
for
mance
2007 2008 2009
Sales $996,123 $1,
102,879 $1,
054,092
GrossMar
gin $605,693 $687,268 $638,357
GrossMar
gin% 60.81% 62.32% 60.56%

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 3
Operat
ingExpenses $538,
614 $545,
160 $558,
907
I
nventoryTur
nover 37.
18 39.
58 39.
59

Bal
anceSheet
2007 2008 2009
CurrentAssets
Cash $5,
891 $733 (
$9,431)
I
nv entor
y $10,
500 $10,
500 $10,500
OtherCurrentAssets $8,
994 $11,
384 $6,407
TotalCurrentAsset
s $25,
385 $22,
617 $7,476

Long-ter
m Assets
Long-ter
m Assets $125,
809 $124,
754 $128,
677
Accumul at
edDepreciat
ion $28,
186 $42,
217 $56,
918
TotalLong-t
erm Assets $97,
623 $82,
537 $71,
759

Tot
alAsset
s $123,
008 $105,
154 $79,
235

CurrentLi
abili
ti
es
AccountsPay able $16,
062 $8,
271 $8,
374
CurrentBorrowing $15,
000 $15,
000 $0
OtherCurrentLiabi
li
ties(
int
erestf
ree) $0
TotalCurr
entLiabili
ti
es $31,
062 $23,
271 $8,
374

Long-term Li
abil
it
ies $89,
560 $51,
666 $64,
135
TotalLiabi
lit
ies $120,
622 $74,
937 $72,
509

Pai
d-i
nCapital $32,161 $32,161 $32,161
Ret
ainedEarni
ngs (
$29,460) (
$29,775) (
$2,697)
Ear
nings ($315) $27,831 (
$22,738)
Tot
alCapit
al $2,386 $30,217 $6,726

Tot
alCapi
talandLi
abi
li
ti
es $123,
008 $105,
154 $79,
235

OtherI
nput
s
PaymentDays 30 30 30

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 4
 Char
t:PastPer
for
mance

3.
0Ser
vices

[
COMPANYNAME]
'
sof
fer
s: 

*Gr eatFood
*Dai lySpecials
*LunchBuf f
ets
*Ent er t
ainment
*Danci ng 
*Dar tLeagues
*Pool Leagues
*Games–Sundayni ght" Bargo"(BarBi ngo) !
*Ful lBar
*BanquetHal lFaci l
i
ties
 
[COMPANYNAME]of fers alunch,dinner, orappeti
zermenu.  Fr
om delectableappeti
zerst
odel i
ciousdinners
ofst eak, chi
ckenpor k,past aandev enpr imer ib,
[COMPANYNAME]ser vesupmeal stodel
ightany one’
staste
-buds.  Theburgersel ectionisone-of -
a-kind. 
 TheRest aurantmakesitsownsaucef orit
sBBQRi bsal ongwith
the 
homemadef amil
yr ecipesforbl eucheesedr essing,Frenchdressi
ng,r anchdressi
ng,garl
icbut t
er,honey
butter. Al soal lof 
thesoupsar emadef r
om scr atch.
 The  Company  
also hasuniquespeci alsandhas
somet hingont hemenuf oreverykindoft astebud.

[COMPANYNAME]  offersa placef oraweddi ngorspeci alevent. Wi t

honel argebanquethal landt wo
addit
ionalmeet i
ng roomst hatcan bej oi
ned t ogether,[COMPANY NAME]  can accommodat e anysize
gatheri
ngcomf ort
ably. TheCompany 'sfacil
i
ty of
ferstelevisionstowat chaspor t
sev ent,
Bingogamesatt he
bar,pooltabl
es,darts,dini
ng,danci ng,
 weddingf acil
it
ies,anni v
ersaryfacil
it
ies,classreunionfaci
l
iti
es,book
readi
ngareas, 
seminart rai
ning,or 
partyfacil
i
ties.
 
 
TheCompanyi sfocusedon" goinggr een"bypar ti
cipati
ngi n recycl
ingef f
or t
si ncl
udingtheuseener gy

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 5
 eff
ici
entbulbs,r
ecy
clingthegrease,separ
ati
ngt
hef
oodwast
e,et
c.andhasr
ecent
lycheckedi
ntosol
ar
panel
sforthehotwaterandel
ectri
cit
y.

Inthenearfuture,[COMPANYNAME]woul dl
iketoincorporateanenclosedsoundproofareaofferi
ngf i
ne
dini
ngaswel lashostf undraisereventsthatwil
lbenefi
tthecommuni ty,i
tsbusi
nessesandt hesurr
ounding
area.
 TheCompanywoul dliketowor kwithareayout
hf orentert
ainmentandfundrai
singopport
unit
ies.
 The
Companywoul dliketoi ncludeal andscapedandshel teredoutdoorcourty
ardspacet hatcouldalsobe
avail
abl
etohostout doorev ents.
  

4.
0Mar
ketAnal
ysi
sSummar
y

TheU. S.restauranti ndust r

y,whichconsi st
soff astf ood,casualdi ningandupscal echai ns,i sfacingi ts
toughestst retchi nthreedecades.Thi sisduet odecl iningguestt r
af fi
caswel lasadecl inei nsales.To
survi
v e,restaurantoper atorswillneedt obalancei ncent i
vesanddi scountswi thaddedv al ueandbr and
enhancement .
 
[COMPANYNAME]  businesspl anfocusessol el
yont her estaurantanddi ningindust
r y
. TheCompanyhast he
servi
cesnecessar ytof l
our i
shwi t
hint hi
sindust r
y. [COMPANYNAME]wi llmarketitsservicest oindivi
dual s
seekingadi ningexper i
enceawayf rom dai lyroutine,busi nesses,trav el
ingguest sandt hosel ookingf ora
placet ocelebrateaspeci aloccasion. Inadditi
on,thebanquetf aci
l
ityandmeet i
ngroomswi llbemar ketedto
engagedcoupl es,busi nesseswi thmeet ing/t r
aining/soci algather i
ngneeds,cl ubs/or gani zat
ionswi th
annualmeet i
ngsandf undr aisi
ngev ents,andgener alenter t
ainmentev entsmar ketedt oyout handadul t
si n
thear ea. For msofmar ketingincludel ocalnewspaperads,onl inesoci alnetwor ki
ng,di rectmar ket i
ng,
mont hlynewsl etters,
birthdaycoupons, wordofmout handcommuni tyinv olv
ement .
 

4.
1Mar
ketSegment
ati
on

[COMPANYNAME]i saf ul lserv i

cer est aurantcent r
all
ylocat edi nMi nnesot amaki ngi tslocati
ona conv enient
meet ingar eaf orbot hr esident iallakehomeowner s,vacationersand  mul ti
plebusi nesses. Whi l
e[NAME]and
thei mmedi at earea ist hepr i
mar ymar ket,[COMPANYNAME] '
smar ket segment  comesf rom bothresident ial
l
akehomeowner sandv acationer si na  30mi ler adi
ust hatar eseeki ngauni que,comf ortabl
eandqual ity
diningexper ience. 
 
[COMMUNI TY]of f
er sv isitorsanar rayofact i
viti
esi ncluding3gol fcour ses,[NAME] ,an18hol ecour se,
[NAME] ,an18hol ecour seandaCount ryCl ubwi tha9hol ecour se) ,a6scr eenmov i
et heatr
e,racet rack,
[NAME]Bi ki ng-HikingTr ail,FrisbeeGol f,SkateBoar dPar k,Campi ngandbeaut ifullakesandpar ksfort hei r
enjoyment .
 
Thismar ketsegmenti naddi tiont ot hegener alpopulationent ertainingf riends,fami lyandguest s,arewi l
ling
totrav elextrami l
esf orauni que, comf ortableandqual it
ydi ningexper i
ence.  Ther ecenthousi ngdev el
opment
of[NAME] , along[ NAME]wi llsuppor tt hisasser t
ionalongwi t
ht hedev elopmentar ound[ NAME]Lakeandt he
manyl akepr operti
esi nthear ea.
Non- l
ocalbusi nessi sal soant i
cipat edt obegener atedbyt raffi
cf rom t heInt erstat
e,t heU.S.Hi ghway ,
transientpat ronsf rom t hehot el
sandev entsbookedbyar eaassoci ations/clubs.  Ar eview ofthe[STATE]
Depar tmentofTr anspor tat i
on2009 Tr afficVol umesmap i ndicatest hef oll
owi ng traffi
ccount satkey
l
ocat ionst hatar ev isibleandpr ovidedi rectaccesst other estaurant :
 
 I nter stateXX( WestBound)   
    
   
 20,300
 
 I nter stateXX( EastBound)    
  
    
  22,000
 
 USHi ghwayXX( Nor thofI -94)  
   
  
 9,800
 
 12t hSt r
eet( adjacentt osi t
e)    
   
  7,
800

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 6
 
Thetargetmarket 
segment
 forweddi
ngs,meeti
ngs,banquet
s,etc.isstr
etchedthroughout
 10Count i
esin
[
STATE]i ncl
udi
ng[COUNTY],[COUNTY]
,[COUNTY],[
COUNTY]and[ COUNTY] .
 Thei nf
ormati
oncont ai
nedin
the marketanaly
sistabl
e displ
aysthe det
ail
s ofthese County
's 
resi
denti
al,vacati
oner
s and busi
ness
populat
ions.
 

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 7
Tabl
e:Mar
ketAnal
ysi
s

Mar
ketAnal
ysi
s
2010 2011 2012 2013 2014
Potent
ialCust
omers Growth CAGR
County-Resi
dent
ial 1% 150,
500 152,
005 153,
525 155,
060 156,
611 1.
00%
County-Resi
dent
ial 1% 24,
108 24,
349 24,
592 24,
838 25,
086 1.
00%
County-Resi
dent
ial 1% 33,
212 33,
544 33,
879 34,
218 34,
560 1.
00%
County-Resi
dent
ial 1% 40,
595 41,
001 41,
411 41,
825 42,
243 1.
00%
County-Resi
dent
ial 1% 88,
710 89,
597 90,
493 91,
398 92,
312 1.
00%
County-Resi
dent
ial 1% 123,
126 124,
357 125,
601 126,
857 128,
126 1.
00%
County-Resi
dent
ial 1% 23,
386 23,
620 23,
856 24,
095 24,
336 1.
00%
County-Resi
dent
ial 1% 41,
534 41,
949 42,
368 42,
792 43,
220 1.
00%
County-Resi
dent
ial 1% 10,
978 11,
088 11,
199 11,
311 11,
424 1.
00%
County-Resi
dent
ial 1% 36,
754 37,
122 37,
493 37,
868 38,
247 1.
00%
County-Busi
ness 1% 85,
816 86,
674 87,
541 88,
416 89,
300 1.
00%
County-Busi
ness 1% 5,
648 5,
704 5,
761 5,
819 5,
877 1.
00%
County-Busi
ness 1% 10,
037 10,
137 10,
238 10,
340 10,
443 1.
00%
County-Busi
ness 1% 17,
492 17,
667 17,
844 18,
022 18,
202 1.
00%
County-Busi
ness 1% 23,
254 23,
487 23,
722 23,
959 24,
199 1.
00%
County-Busi
ness 1% 38,
562 38,
948 39,
337 39,
730 40,
127 1.
00%
County-Busi
ness 1% 7,
034 7,
104 7,
175 7,
247 7,
319 1.
00%
County-Busi
ness 1% 21,
089 21,
300 21,
513 21,
728 21,
945 1.
00%
County-Busi
ness 1% 3,
845 3,
883 3,
922 3,
961 4,
001 1.
00%
County-Busi
ness 1% 18,
411 18,
595 18,
781 18,
969 19,
159 1.
00%
Total 1.00% 804,
091 812,
131 820,
251 828,
453 836,
737 1.
00%

Char
t:Mar
ketAnal
ysi
s(Pi
e)

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 8
4.
2Tar
getMar
ketSegmentSt
rat
egy

[COMPANYNAME] '
smi ssi
onistoprovi
deaf ul
lser vi
cepr emierdining,banquetandeventfaci
li
tyforfamili
es,
businessesandot hercommuni tyfunctionst hroughoutt hesur roundi
ngnon- metr
ol ocalareaof[ CI
TY],
[STATE]andt hroughoutt heCountyof[COUNTY] ,locatedinCent r
al [
STATE]. 
 
Ther estaur
antst r
ivest obeagoodcor porateandci vicpartnerpromot i
ngactivi
ti
esandev entsthatbenef i
t
thecommuni t
y,it
sbusi nessesandthesur roundingar ea. Therestaurantwill
hostYouthentert
ainmentev ents
thatpresentexcell
entf undrai
singopportuniti
esf orthecommuni ty.
 
[COMPANY NAME] 's business phi
losophyi st o pr ovide a dining and eventexperi
ence thatcat erst o
i
ndividualsandbusi nessesuniqueandspeci alneeds.  TheCompanyst ri
vest ohandlealldetai
lsoft he
experiencesothatthecust omercanr el
axandbecat eredt o.

4.
3Ser
viceBusi
nessAnal
ysi
s

Wi t
ht heeconomi cdownt urneasi ng,therestaurantindustryi sexpect edtoshow gr adualimpr ov ementi n
2010,accor dingtot heNat i
onalRest aur
antAssoci ati
on's2010Rest aur antIndustryFor ecastr el
easedt oday. 
Industrysalesarepr ojectedt or each$580bi ll
i
ont hisyear,a2.5per centi ncreaseincur rentdol l
arsov er2009
sales. Whenadj ustedf ori nfl
at i
on,2010sal eswi llbeessent i
allyf
lat,whi chisani mpr ovementov erthe1. 2
percentand2. 9per centnegat ivegr owthinr ealsalest hatt heindust ryexper iencedi n2008and2009,
respectiv
ely. Rest
aur antswi l
l continuet obestrongcont ri
butorstother ecov eryoft henat i
on'seconomy ,wi
th
i
ndust rysalesr epresent i
ng4per centoft heU. S.grossdomest icpr oductandempl oyeescompr ising9
percentoft heU.S.wor kforce.  Despitejoblossesi n2009,t herest auranti ndustryst i
lloutperformedt he
nationaleconomy . Jobgr owthi sexpect edtoresumei n2010, andthei ndust r
yispr ojectedtoadd1. 3mi l
li
on
careerandempl oymentoppor t unit
iesby2020.

Continuingthet r
endf rom l
asty ear,thequickservi
cerestaur
antsegmenti sexpectedt of areslight
lybett
er
thant hefull
-servicesegmentasdi nersfocusonv alueandspeci als.Quickservicerestaurantsar eproj
ected
topostsal esof$164. 8bill
ionin2010,agai nof3.0percentover2009.  Salesatf ul
l-
ser v
icer estaur
antsare
proj
ect edtor each$184. 2bill
ionin2010, anincr
easeof1. 2percenti ncurrentdoll
arsov er2009.  Theeati
ng-
and-drinki
ngpl acesegmentexpect edtoshowt hest r
ongestgrowt hi n2010i ssocialcater ers,whosesales
areexpect edt oincreaseby4. 5percent.
 Amongal lcommer ci
ali ndustr
ysegment s,thest rongestgrowthis
expect edinr etail
-hostrestaurants(incl
udi
ngt hoselocatedingas/ ser
v i
cest ati
onsanddr ugandgr ocery
stor
es)wi tha4. 9per centsalesincrease.

TheU. S.restauranti
ndustry
,whichconsi
stsoffastfood,casualdi
ningandupscal
echai
ns,i
sfaci
ngi t
s
tougheststretchinthreedecades.Thi
sisduetodeclini
ngguestt r
affi
caswellasadecl
ineinsal
es.To
survi
ve,restaurantoperat
orswillneedtobal
anceincenti
vesanddi scount
swithaddedv
alueandbrand
enhancement .

[COMPANYNAME]  pr
ovidesamuchneededf amil
yori
entedrest
aur
antwi t
hqual i
tyfood,beveragesand
enter
tai
nmentatr easonabl epri
ces. 
 Assimpleasitmaybe,[COMPANYNAME] 'smet
hodofser v
ingdeli
cious
foodwhil
eex ecuti
ngexcept ionalcustomerserv
icehasanimport
antef
fectont hebot
tom l
ine:
Peoplewantt o
givethei
rbusi ness tot hose who appr eci
ateit.
 Skil
l
fuluse ofadverti
sing,quali
tymeals and str
ong
communi cat
ionwillbr
ingt hebusinesstheCompanydesires.
 

4.
3.1Compet
it
ionandBuy
ingPat
ter
ns

Accordi
ng t
ot heNat ionalRest
aurantAssoci
ati
on's2010 Rest aur
antIndustr
yFor ecast,consumer swi l
l
conti
nuetoseekv alue,conveni
enceandexpandedmenuopt ionsin2010–andr estaurantswi l
ldeli
ver.
 
Consumersfor
cedt ocutbackonspendingsaytheyaren'
tdi
ningoutasoftenast heywouldlike,andthi
spent
-updemandwi l
lturnintorest
auranttr
aff
icaseconomi cr
ecoveryconti
nues. TheAssoci ati
onpr edi
ctsthat
growthopport
uniti
escanbef oundindeliv
eryandot heroff-
premiseoptions,cookingclassesandot her

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 9
 i
nteract
iveguestacti
vi
ties,andusingnewmedi ator eachnewandr eturni
ngguests.
 
Soci
almedi a wil
lbecome mor e cr i
ti
caltor estaurantmar keting thi
sy ear.
 A good plan and solid
underst
andingofthoset ools–includi
ngFacebook, Twitter
,Yelp, andYouTube–canhel poper
ator
smi t
igate
theeconomicenv i
ronment .
 "Wordofmout h"hasmov edonline,andmor econsumersusetheWebt obrowse
menus,maker eservat
ions,andgetr ecommendat i
onsf rom otherdi ners.
 Restaur
ants'
useofe-mail
,Int
ernet
andcellphonetextmessagesi nmar keti
ngeff
ort
si salsoagr owi ngt r
end.

Rest aur antoper atorscont i

nuet ost epupt heiref fortst ogogr een, inv est i
ngi nener gy-effici
entequi pmentand
fi
xtur es, usingr ecy clablemat er i
al sandr educi ngt hei rwat eruse.  Gr eeni nitiati
v esnotonl yhelpmanagecost s,
theycanal sodr i
vet raffi
c. Fourof10f ull-serv i
ceand31per centofqui ckser vi
ceoper atorspl ant odev ote
mor er esour cest ogr eeni nitiativ esi n2010t hant heydi din2009,and4i n10consumer ssayt heychoose
restaur ant sbasedont heirconser v ationpr act i
ces.
 
Local lysour cedf ood,sust ainabi l
ity ,andheal thandnut rit
ionwi l
lbet het opt rendsonr estaurantmenust hi
s
year .
 Sev ent yper centofconsumer ssayt heyar emor el ikelyt ov isitr est aurant sthatof ferlocal lypr oduced
food,andnear lythreeoutoff oursayt heyar et ryingt oeatheal t
hi eri nr estaur ant snow t hant heydi dt wo
year sago.   Thet op10menut rendsi nt heAssoci ation's" What 'sHoti n2010"sur v eyofmor et han1, 800
professi onalchef s( Amer icanCul inar yFeder at ionmember s)ar e:l ocal lygr ownpr oduce,l ocal l
ysour ced
meat /seaf ood, sust ainabili
tyasacul i
nar yt heme, bite-sizedesser ts, local l
ypr oducedbeer /wine, healthyki ds'
meal s,hal f-potions,f arm/ est ate-br andedi ngr edient s,gl uten-free/ allergy -consci ousi tems,andsust ai nable
seaf ood.  Et hniccui sinesandf l
av or sar eal soahotmenut rendt hi sy ear ,includi ngr egionalet hni ccui sineand
fusioncui sine.Consumer sar ei nt erest ed i nt rying Fr ench,Spani sh,Japanese( othert hansushi ),Thai ,
Cajun/ Cr eol e,soul foodandsushi .
 
[COMPANYNAME] 'spr i
mar yl ocalcompet itor
sar e [COMPETI TOR#1] ,[COMPETI TOR#2] ,[COMPETI TOR#3] ,
[COMPETI TOR#4] ,Gol fcour ses( seasonal ),[COMPETI TOR#5] ,Resor ts( seasonal ).
 Mostcompet i
torsgai n
theircust omer sbywor dofmout hf rom t hei rl
ongst andi ngr eput ationswi thint hecommuni ty. [COMPETI TOR
#1],whi lepr ov i
dingi mpr ov edambi ance,i sl ocat edappr oxi mat ely10mi lesnor thoft ownandf ort hi
sr eason
hasadi stinctdi sadv antageofpat ronandguestsaf etyi ntrav el,di fficultylocat iont of i
nd,aswel lasnot
hav i
ngi mmedi ateaccesst ol odgi ngf aci li
ties. Fr om agener alper spect i
ve,[COMPANYNAME] '
scompet i
tiv
e
adv ant agei si tsvisibil
ity,accessi bi l
ityandl ocat i
on.  
 
Despi t
et heirshor tcomi ngs,t heser est aur ant sar ev erysuccessf ulwi thint hear ea;t hus,[ COMPANYNAME]
stri
v est ogai nandmai ntaincust omer sbyf ulf
illi
ngt heirneeds.  Fur ther mor e,theCompanyseekst oest abl i
sh
strongcommuni cationwi thcl i
ent st oensur et hatt heyar esat isfiedwi ththei rser v i
ces. I fcust omer sar e
happy ,theywi llrecommendt her est aur antt oot her si nt hear ea.  Of t
ent i
meswor dofmout hmar ket i
ng
prov idesmor ebusi nesst hanadv er tising;t hust heCompany  utili
zeswor dofmout ht ogener atebusi ness
alongwi thl ocalnewspaperads,onl inesoci alnet wor king,di rectmar ket i
ng,mont hlynewsl etters,
 birt hday
coupons,  andcommuni tyinv olvement .

5.
0WebPl
anSummar
y

[COMPANYNAME] '
swebsi
tei
sanoppor
tuni
tyt
oof
fercur
renti
nfor
mat
iononspeci
alev
ent
s,menuof
fer
ings,
couponsandspeci
als.
 

5.
1Websi
teMar
ket
ingSt
rat
egy

[COMPANYNAME]  
websitewil
lbepromot edonallofi t
smar ketingmat er
ials.TheCompanyadv ert
isesthe
sit
eoni t
sbusinesscardsandnewslett
ers aswellasi not
heri ndustr
yr el
atedpublicat
ions.
 Thewebsi t
eis
opti
mi zedforonli
nesearchestodriv
epeopl etothewebsite. TheCompanywoul dalsol i
ketobottleand
mar ketit
sbarbequesaucewhichcoul
dturni nt
oagr eatmar
ketingst r
ategybypl aci
ngthewebsiteaddresson
thelabel.

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 10
5.
2Dev
elopmentRequi
rement
s

Futur
edevelopmentoft hewebsit
ewil
lincludeashoppi
ngcartf
orretai
lpr
oduct
s,andupl
oadedpi
ctur
es. I
n
addit
iontoitsFacebookpaget heCompanywoul dliketoaddsocialnet
worki
ngonTwitt
erandvideosof
eventsonYou-Tubethatwoul
ddr i
vepeopletothewebsi
te.

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 11
6.
0St
rat
egyandI
mpl
ement
ati
onSummar
y

[COMPANYNAME]hascl earl
ydefi
nedthetargetmarketandhasdif
ferent
iat
edtheCompanybyoff
eri
nga
soli
dsolut
iontof
ulf
il
li
ngi tscust
omers'needs. Reasonabl
esal
estargetshavebeenest
abl
ishedwit
han
i
mpl ement
ati
onpl
andesignedtoensur
et hegoalssetf
orthbel
owareachiev
ed.

6.
1SWOTAnal
ysi
s

TheSWOTanal y sisaidsi ndisplayingt hei nt

ernalstrengthsandweaknessest hat[ COMPANYNAME]must
address.Ital l
owsust oexaminet heoppor tunit
iespresent edt otheCompanyaswel laspotentialthreats.The
Company 'sst rengt hswi l
lhel
pi ttosucceed.Thesest rengthsi ncl
ude: t
heowner '
sexper i
enceint heindust ry,a
well-
establishedbusi nesshighlyr ecogni z
edt hroughoutt hel ocalcommuni t
y,a  highlyvisi
blelocat i
onandi ts
uniqueambi ance.  Strengthsar ev aluable,buti tisalsoi mpor tantt or eali
zet heweaknessest heCompany
mustaddr ess.Theseweaknessesi nclude:cur bappealneedsi mpr ovement ;qual i
tyandser vicear elackingi n
consist
ency ,i
nternal systemsneedi mpr ovementandpr i
cepoi ntisnotasaf fordabl eascompet it
ors. 
 
TheCompany '
sst r
engthswi l
lhel pi tcapitali
zeonemer gingoppor tunit
ies.Theseoppor t
uniti
esi nclude,but
arenotl i
mi tedt o,communi tyawar enesst hroughhost ingf undr aisers,y outhev ents,andconcer ts. Thr eats
that[COMPANYNAME]shoul dbeawar eofi nclude,negat iveonlinepr ess,pol icef orcedeter r
ingcust omer s,
l
ocalcust omer s  are below av erage pay scal e,poorcr ops thr eaten t he spendi ng poweroff armi ng
communi ty. 

6.
1.1St
rengt
hs

[
COMPANYNAME] '
smosti mport
antstrengthsinclude:
 
 Theowner 'sext
ensiveexper
ienceint hefoodandbanquetindustr
y
 Anout st
andinglocati
onwhereav er
agedai lytr
affi
ccount
sar ei
nexcessof50,000vehi
cles 
 Anupscaleandpr ofessi
onal
lydesignedenv ir
onmentthatcreat
esambianceuniquetot
hear ea
 Wide-r
angingbusiness,cust
omerandi ndustr
ycontact
s
 Anest abl
ishedreputati
onthrought he[RESTAURANTNAME]namef ordel
i
veringaqual i
typr
oductand
ser
vice.

6.
1.2Weaknesses

 Thecurbappealoftherestauranti
si nneedofimprovement .
 Thefoodquali
tyandcustomerser viceislacki
nginconsistency .
 Theint
ernalsy
stemsi nplacear einneedofi mprov
ementi ncludi
ngcheckl
i
sts,
cust
omerser
vicet
rai
ning,
employeemanual,newhiretraini
ngandCompanyst andards.
 Thepri
cepointisnotasaf f
ordableasot hercompeti
tor
si nt hearea.

6.
1.3Oppor
tuni
ti
es

Ther
eisahugeopportuni
tyfor[COMPANY NAME]to creat
ebusi nessbybecomi
ngi
nvol
vedwi
tht
he
communi
tyi
nsuchar
enasashosti
ngfundr
aiser
s,y
out
hevents,andconcert
s. 

6.
1.4Thr
eat
s

 Negativ
epressfrom onli
nesocialnet
wor ki
ng
 AlcoholDUIl
awshav eincreasedPoli
ceforceinareaandmaydetercust
omers
 Thelocalmarketar
eaisina  bel
owav er
agepayscale
 Poorcropswithi
nthefarmi ngcommunitythreat
enthespendi
ngpowerofcust
omer
s

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 12
6.
2Compet
it
iveEdge

[COMPANYNAME] 'scompet i
tiveadvantageisitsvisi
bil
i
ty,accessi
bil
it
yandl
ocation.
 Equal
l
yimportanti
sthe
unique env i
ronment ,f ood qualit
y, 
and extensiv
e experi
ence int he f
ood and banquetindust
ry. More
specifically[COMPANYNAME]hasacompet i
ti
veadv antageinthefoll
owi
ngareas:
 
1. Easeofaccessandpar ki
ng
 
2. Capaci tyt oservicelargerfuncti
ons
 
3. Pri
cePoi ntforfami l
ydini
ngi scompet i
ti
ve
 
4. Wel ltrainedandf r
iendlystaff
 
5. SaladBart hati
spopul arinthearea
 
6. Spaci ousf acili
ty 

6.
3Mar
ket
ingSt
rat
egy

Themar keti
ngst r
at egyof[ COMPANYNAME]i ncludespr omot i
onal eff
ort
st hrought hefoll
owi ngmeans:
 
 Onl i
nepr esencewi tht hewebsi t
e.
 Mar ket i
nganddi rectcont actwi thconf erence,weddi ngandev entplanner sthatwillhel pt opositi
ont he
facili
tyinspect rum off acili
ti
esav ail
able. Thesei ncl udebutar enotl imi t
edt oWeddi ngDr essSt ores,
Bridal Shows, TuxedoRent als,Phot ographer s, Baker ies, andChur ches.
 Coor dinating wi thl ocal/ar eahot els/mot el
st oof ferbooki ngpackages,To- GoMenusi nr oomswher e
room ser vicedoesnotexi standr eferr
al i
ncent i
ves
 Wor k with Ci ty ,ChamberofCommer ce,l ocal / ar ea Cl ubs and Or ganizat
ions t oi denti
fy cli
ent
oppor tuniti
esandcoor dinatecommuni typar ticipation
 [ NAME] '
sexper iencewi tht he[RESTAURANT]haspr ov i
dedext ensivecont actswi t
har ear esi
dents,citi
es
andbusi nessest hatwi l
lcont i
nuet opr ovideexcel lentwor dofmout hadv ertisi
ngandpr omot i
on
 Thel ocation:v isibi l
i
tyandaccessi bil
it
yoft hebui ldingi nofi t
selfser vesasabi llboar dtot ensof
thousandsofv ehi clest hatt r
avel onInterstateXXandU. S.HighwayXXonadai lybasis.
 Sat isfiedcust omer s,t hoseat tendingev ent sandv endor salsoser vetopr omot eandmar ketthefacili
ti
es
viawor dofmout hwhent heexper i
encepr ovidedmeet sorexceedst heirexpect at
ions. Wi t
hasuccessf ul
eventormeet i
ngt hewor dofmout hpr omot ionpot ent i
alist oreachov er1, 000peopl eperweek.  These
peopl ewi l
l bebusi nessowner s, engagedcoupl esand  cl
ubmember sthatcanal lt
aket heexper i
enceback
tot heircont actsandpl anttheseedf orfut ur
eev ents.

6.
4Sal
esSt
rat
egy

Theownerof[ COMPANYNAME]hasexcel lentcust

omerr el
ati
onskil
ls,workethi
csaswellasani n-dept
h
under
standingoft hediningi
ndustry;t
heseskil
l
sareusefulinmakingcustomerscomfort
abl
eint
r ust
ingour
Companyt osat isfytheirdi
ningandbanquetneeds.  Keepingcustomerssatisf
iedis 
animpl
icitpartof
bui
ldi
ngar elat
ionshipthatwi
llencouragehi
ghcustomerr
eferral
sandrepeatbusi
ness.

6.
4.1Sal
esFor
ecast

TheMont hl
ySalesForecast
edfort hecur
rentyearaver
age$67,
500i
n Food&Bever
ageSal
es,$20,
000i
n
BanquetSal
es and$37,500inAlcoholSal
es. For
ecast
edSal
esin2010isatot
alof$1,
500,
000witha7%
growt
hratefor2011anda9%gr owthratef
or2012. 

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 13
Tabl
e:Sal
esFor
ecast

Sal
esFor
ecast
2010 2011 2012
Sales
Food&Bev er
age $810,
000 $864,
000 $945,
000
Banquet $240,
000 $256,
000 $280,
000
Alcohol $450,
000 $480,
000 $525,
000
TotalSal
es $1,
500,
000 $1,
600,
000 $1,
750,
000

Dir
ectCostofSales 2010 2011 2012
Food $374,
400 $336,
960 $368,
550
Beverage $175,
500 $99,
840 $109,
200
Other $35,
100 $187,
200 $204,
750
SubtotalDi
rectCostofSal
es $585,
000 $624,
000 $682,
500

Char
t:Sal
esMont
hly

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 14
 Char
t:Sal
esbyYear

6.
5Mi
l
est
ones

I
nordert
oachievet
hegrowt
handmar ket
inggoal
sthathav
ebeenout
li
nei
nthi
sbusi
nesspl
an,[
COMPANY
NAME]hasdeadl
i
nestomeetandi
deastoimplement
.

Tabl
e:Mi
l
est
ones

Mi
l
est
ones

Mi l
estone St
artDate EndDate Budget Manager Depar
tment
GrantFunding 6/1/2010 11/1/
2010 $6,400 [
NAME] Management
DebtReduct i
on 10/1/2010 11/1/
2010 $400,000 [
NAME] Management
IncreaseAdverti
sing 10/01/2010 12/31/
2012 $50,000 [
NAME] Management
Buildi
ngFacelif
t 10/1/2010 12/31/
2010 $100,000 [
NAME] Management
Updat eParki
ngLot& 10/1/2010 12/31/
2010 $35,000 [
NAME] Management
Landscape
TV's&SoundSy stem 10/
1/2010 12/
31/
2010 $10,
000 [
NAME] Management
HireManager s&St af
f 10/
1/2010 12/
31/
2012 $180,
000 [
NAME] Management
Totals $781,
400

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 15
7.
0ManagementSummar
y

[NAME]hasext ensiver estaurantexper iencesi ncegr owi ngupi nar estaur anthi spar entsownedandt ook
ov erin1993.  Wi thhishandsonexper iencehepur chasedt he[ RESTAURANT]i n1996andt ooktheCompany
from $125, 000i nannualsal est oover$1, 000,000i nannualsal esi nwhi chhemanagednumer ousaddi t
ions/
remodel s. Rohdehasat t
endedsev eraleducat ionalandt rainingsemi nar sr elatedt orestaurants,marketing,
andf inanceatabusi nesscol l
ege.
 
[NAME]act sast heGener alManagerandpr ovidesgener alov ersightf ortheoper ationsof[ COMPANYNAME]
businessaswel lasawel l-
knownr est aurant[ RESTAURANT] ,includingdayt odaymanagementoft he
facil
iti
es,HeadCookandFl oorManagerf orbot hbusi nessesf oranest i
mat ed60hour sperweekeachwhi ch
woul d consistmost lyofev ening and weekend hour s. 
 Rohdewi llal so pr ov ide di r
ectov ersightoft he
l
andscapi ngef f
or t
swi ththeassi stanceoft her est aurantdesi gnf i
rm select ed. 
 
Ther estaurantcur rentlyempl oy s40per sonnel , i
ncl udingManager sandCookswhoar eencour agedt opursue
addi t
ionaltraini
ngf ormanagementandsuper vision. Anempl oyeehandbookhasbeendev el
opedt oassi st
manager sandcooksandest abli
shauni versalunder standingofempl oyeer esponsi bil
it
ies,processesand
requirement s,butmosti mpor tant
lyCust omerSer v i
ce. Byhav ingt hehandbookt hesamef orbot h[NAME] 's
l
ocat ions,theempl oyeesar eal l
owed tof loatbet weent het wof acil
it
ieswi thl it
tleconf l
i
ct .
 
 

7.
1Per
sonnel
Plan

[
COMPANYNAME]i saf ul
lser
viceRestaur
antt
hatcur
rent
lyempl
oysabout40personnel
. Addi
ti
onalstaf
f
needsfort
heCompanyincl
udesami ni
mum oftwomanagers,
 
twocooks,
 
twobar
tendersand 
twowaitr
esses
overt
henextt
hreey
ears.

Tabl
e:Per
sonnel

Per
sonnelPl
an
2010 2011 2012
Waiter/Wai t
ress $45,
023 $56,
279 $79,
279
Host /Hostess $2,
253 $2,
276 $2,
298
Bartender $40,
584 $61,
485 $81,
000
Dishwasher $27,
902 $28,
181 $28,
462
Manager $19,
117 $19,
308 $40,
000
ShiftLeader $2,
537 $2,
562 $2,
587
Util
ity $27,
902 $28,
181 $28,
462
Cook $82,
690 $124,
035 $160,
000
Banquet $10,
019 $10,
119 $10,
221
TotalPeople 41 44 48

Tot
alPay
rol
l $258,
026 $332,
425 $432,
310

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 16
8.
0Fi
nanci
alPl
an

Thecurrentf
inancialpl
anfor[
COMPANYNAME]i stoobtaingrantfundingint heamountof$800,
000.The
grantwi
llbeusedt oexpandthebusinessbyimprov
ingthe ext
eriorlandscaping,repai
ri
ngthe 
par
kinglot
,
i
mpr ovi
ngthe buil
dingcosmeti
cal
ly
,increaseadv
ert
isi
ng/ promot i
ons,purchase TV'sandSoundSystem,
 and
hi
readditi
onalstaff.

8.
1Impor
tantAssumpt
ions

Theassumpti
onsusedin[COMPANYNAME]planaret
hatt
heAv
eragePer
centVar
iabl
eCosti
s39%.The
Est
imatedMonthl
yFi
xedCosti
sexpect
edt
obe$44,
916.

8.
2Br
eak-
evenAnal
ysi
s

TheMont
hlyRev
enueneededt
oBr
eak-
eveni
s$73,
632.

Tabl
e:Br
eak-
evenAnal
ysi
s

Br
eak-
evenAnal
ysi
s

Mont
hlyRev
enueBr
eak-
even $73,
632

Assumptions:
AveragePercentVar
iabl
eCost 39%
Esti
matedMont hl
yFixedCost $44,
916

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 17
Char
t:Br
eak-
evenAnal
ysi
s

8.
3Pr
oject
edPr
ofi
tandLoss

[
COMPANYNAME] 'sexpectednetpr ofi
tfor2010,2011,and2012i s$239,290,$223,
396and  $205,
132,
respecti
v ely
.Sal esar eexpect
edt obe$1, 500,
000,$1,600,000 and$1, 750,
000 ,for2010,2011,and2012,
respecti
v ely
. Thenetpr ofi
tasaper centageofsalesis15.95%, 13.96% and11.72%, f
or2010,2011,and2012,
respecti
v ely
. Itemst hatfallunder" Other"expensesareBankSer viceCharges,Contri
butions,Duesand
Subscriptions,Machi neLease,LicensesandPer mit
s,Musi candEnt ert
ainment,Pri
nti
ngandRepr oducti
on,
Professional Fees,Repair
s,Maint
enance,  
Legal,
 
TravelandAut o/TruckExpenses.

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 18
Tabl
e:Pr
ofi
tandLoss

Pr
oFor
maPr
ofi
tandLoss
2010 2011 2012
Sales $1,
500,
000 $1,
600,
000 $1,
750,
000
Dir
ectCostofSales $585,
000 $624,
000 $682,
500
OtherCostsofSales $30,
000 $32,
000 $35,
000
TotalCostofSal
es $615,
000 $656,
000 $717,
500

Gr
ossMar
gin $885,
001 $944,
000 $1,
032,
500
Gr
ossMar
gin% 59.
00% 59.
00% 59.
00%

Expenses
Payroll $258,
026 $332,
425 $432,
310
Market i
ng/Pr
omot
ion $26,
556 $35,
555 $35,
555
Depreciati
on $14,
700 $14,
700 $14,
700
Rent $50,
000 $50,
000 $50,
000
Uti
li
ties $60,
000 $61,
800 $63,
654
I
nsurance $13,
008 $0 $0
PayrollTaxes $30,
963 $39,
891 $51,
877
Other $85,
734 $86,
591 $87,
457

Tot
alOper
ati
ngExpenses $538,
986 $620,
962 $735,
553

Profi
tBeforeInt
erestandTaxes $346,
014 $323,
038 $296,
947
EBITDA $360,
714 $337,
738 $311,
647
I
nterestExpense $4,
171 $3,
901 $3,
901
TaxesIncurr
ed $102,
553 $95,
741 $87,
914

NetPr
ofi
t $239,
290 $223,
396 $205,
132
NetPr
ofi
t/Sal
es 15.
95% 13.
96% 11.
72%

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 19
Char
t:Pr
ofi
tMont
hly

Char
t:Pr
ofi
tYear
ly

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 20
Char
t:Gr
ossMar
ginMont
hly

Char
t:Gr
ossMar
ginYear
ly

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 21
8.
4Pr
oject
edCashFl
ow

AsportrayedintheMont hl
yCashFl owchart,[
COMPANYNAME] 'snetcashf
lowfor2010,2011,and2012is
for
ecasttobe$1, 125,
102,$233,497 
and$224,001,
respect
ivel
y.
 TheCashBal
anceisproj
ectedat$1,
115,671,
$1,
349,168 and$1,573,
168 for2010,2011,
and2012, r
especti
vel
y.

Tabl
e:CashFl
ow

Pr
oFor
maCashFl
ow
2010 2011 2012
CashRecei
ved

Cashfr
om Operat
ions
CashSales $1,
500,
000 $1,
600,
000 $1,
750,
000
Subt
otalCashf
rom Oper
ati
ons $1,
500,
000 $1,
600,
000 $1,
750,
000

Addi
ti
onalCashRecei ved
Sal
esTax, VAT, HST/ GSTRecei v ed $0 $0 $0
NewCur rentBorrowing $0 $0 $0
NewOt herLiabil
it
ies( i
nterest-
free) $0 $0 $0
NewLong- ter
m Liabilit
ies $0 $0 $0
Sal
esofOt herCur rentAsset s $0 $0 $0
Sal
esofLong- term Asset s $0 $0 $0
NewInv estmentRecei ved $800,
000 $0 $0
Subt
otalCashRecei ved $2,
300,
000 $1,
600,
000 $1,
750,
000

Expendi
tur
es 2010 2011 2012

Expendi
tur
esfrom Operat
ions
CashSpending $258,
026 $332,
425 $432,
310
Bil
lPayments $908,
473 $1,
034,
078 $1,
093,
689
Subtot
alSpentonOperati
ons $1,
166,
498 $1,
366,
503 $1,
525,
999

Additi
onalCashSpent
SalesTax,VAT, HST/ GSTPaidOut $0 $0 $0
Pri
ncipalRepay mentofCurrentBorr
owing $0 $0 $0
OtherLiabi
li
tiesPrinci
palRepayment $0 $0 $0
Long-ter
m Liabil
it
iesPrinci
palRepayment $8,
400 $0 $0
PurchaseOt herCurrentAssets $0 $0 $0
PurchaseLong- t
erm Assets $0 $0 $0
Divi
dends $0 $0 $0
SubtotalCashSpent $1,
174,
898 $1,
366,
503 $1,
525,
999

NetCashFl
ow $1,
125,
102 $233,
497 $224,
001
CashBal
ance $1,
115,
671 $1,
349,
168 $1,
573,
168

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 22
Char
t:Cash

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 23
8.
5Pr
oject
edBal
anceSheet

[
COMPANYNAME] '
s NetWor t
hfor2010,2011,and2012isfor
ecast
edtobe$1,046,016,$1,
269,
412 
and
$1,
474,
544,
respect
ivel
y.Thenetwor
thresul
tsar
ebaseduponr
ecei
ptof$800,
000i
ngrantfunds.

Tabl
e:Bal
anceSheet

Pr
oFor
maBal
anceSheet
2010 2011 2012
Asset
s

CurrentAssets
Cash $1,
115,
671 $1,
349,
168 $1,
573,
168
I
nv entor
y $10,
500 $11,
947 $13,
398
OtherCurrentAssets $6,
407 $6,
407 $6,
407
TotalCurrentAsset
s $1,
132,
578 $1,
367,
521 $1,
592,
974

Long-ter
m Assets
Long-ter
m Assets $128,
677 $128,
677 $128,
677
Accumul at
edDepreciat
ion $71,
618 $86,
318 $101,
018
TotalLong-t
erm Assets $57,
059 $42,
359 $27,
659
TotalAssets $1,
189,
637 $1,
409,
880 $1,
620,
633

Li
abi
li
ti
esandCapi
tal 2010 2011 2012

CurrentLiabi
lit
ies
AccountsPay abl e $87,
886 $84,
734 $90,
354
CurrentBorrowing $0 $0 $0
OtherCurrentLi abi
li
ti
es $0 $0 $0
SubtotalCurrentLiabil
it
ies $87,
886 $84,
734 $90,
354

Long-term Li
abil
it
ies $55,
735 $55,
735 $55,
735
TotalLiabi
lit
ies $143,
621 $140,
469 $146,
089

Pai
d-i
nCapital $832, 161 $832,
161 $832,
161
Ret
ainedEarni
ngs ($25,435) $213,
855 $437,
251
Ear
nings $239, 290 $223,
396 $205,
132
Tot
alCapit
al $1,046,016 $1,
269,
412 $1,
474,
544
Tot
alLiabi
li
ti
esandCapi
tal $1,189,637 $1,
409,
880 $1,
620,
633

NetWor
th $1,
046,
016 $1,
269,
412 $1,
474,
544

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 24
8.
6Busi
nessRat
ios

Theindust
ryusedforcomparisont o[COMPANYNAME]i s"Ful
l-Ser
viceRest
aurant
s".The7%sal
esgrowthin
thesecondyearfr
om thefir
sty earshownisduetot herapidexpectedgrowthofrefer
ral
sfr
om thewordof
mouthoftheimprovedexteri
orcur bappeal
 
andincreasedbusinessduet oadver
ti
sing/pr
omoti
onalef
fort
s. 
Thir
dyeargrowthi
sstil
lexpectedtobehighandisforecastat9%.

Tabl
e:Rat
ios

Rat
ioAnal
ysi
s
2010 2011 2012 I
ndust
ryPr
ofi
l
e
Sal
esGr
owt
h 42.30% 6.67% 9.38% 1.
49%

PercentofTotalAssets
Invent
ory 0.
88% 0.
85% 0.
83% 2.
91%
OtherCurrentAssets 0.
54% 0.
45% 0.
40% 42.
36%
TotalCurrentAsset
s 95.
20% 97.
00% 98.
29% 50.
54%
Long-ter
m Assets 4.
80% 3.
00% 1.
71% 49.
46%
TotalAssets 100.
00% 100.
00% 100.
00% 100.
00%

CurrentLiabil
it
ies 7.
39% 6.
01% 5.
58% 24.
20%
Long-term Li
abili
ti
es 4.
69% 3.
95% 3.
44% 52.
11%
TotalLiabil
it
ies 12.
07% 9.
96% 9.
01% 76.
31%
NetWor t
h 87.
93% 90.
04% 90.
99% 23.
69%

PercentofSal es
Sales 100.
00% 100.
00% 100.
00% 100.
00%
GrossMar gi
n 59.
00% 59.
00% 59.
00% 59.
90%
Sell
ing, General&Admi nist
rat
ive 43.
05% 45.
04% 47.
28% 24.
02%
Expenses
Adv ert
isingExpenses 1.
77% 2.
22% 2.
03% 3.
24%
ProfitBef oreInt
erestandTaxes 23.
07% 20.
19% 16.
97% 7.
73%

MainRatios
Current 12.
89 16.
14 17.
63 1.
10
Quick 12.
77 16.
00 17.
48 0.
98
TotalDebttoTot
alAssets 12.
07% 9.
96% 9.
01% 76.
31%
Pre-t
axReturnonNetWor t
h 32.
68% 25.
14% 19.
87% 76.
32%
Pre-t
axReturnonAssets 28.
74% 22.
64% 18.
08% 18.
08%

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 25
Tabl
e:Rat
ios(
cont
inued)

Addi
ti
onalRat
ios 2010 2011 2012
NetProf
itMar
gin 15.95% 13.96% 11.72% n.
a
Ret
urnonEquity 22.88% 17.60% 13.91% n.
a

Acti
vit
yRatios
I
nventoryTurnover 55.
71 55.
60 53.
86 n.
a
AccountsPayableTur
nov
er 11.
24 12.
17 12.
17 n.
a
PaymentDay s 27 31 29 n.
a
TotalAssetTurnov
er 1.
26 1.
13 1.
08 n.
a

DebtRati
os
DebttoNetWor t
h 0.
14 0.
11 0.
10 n.
a
Curr
entLiab.t
oLiab. 0.
61 0.
60 0.
62 n.
a

Liqui
dit
yRatios
NetWor ki
ngCapital $1,
044,
692 $1,
282,
788 $1,
502,
620 n.
a
Inter
estCoverage 82.
96 82.
80 76.
11 n.
a

Additi
onalRatios
AssetstoSales 0.
79 0.
88 0.
93 n.
a
CurrentDebt
/ TotalAsset
s 7% 6% 6% n.
a
AcidTest 12.
77 16.
00 17.
48 n.
a
Sal
es/ NetWor th 1.
43 1.
26 1.
19 n.
a
Div
idendPay out 0.
00 0.
00 0.
00 n.
a

PHONE]|
NAME[ 8.
0Fi
nanci
alPl
an 26
 Appendi
x

Tabl
e:Sal
esFor
ecast

Sal
esFor
ecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
Food& $62,
500 $63,
125 $63,
756 $64,
394 $65,
038 $65,
688 $66,
345 $67,
008 $67,
679 $71,
062 $74,
616 $78,
789
Beverage
Banquet $18,
525 $18,710 $18,897 $19,086 $19,277 $19,470 $19,665 $19,861 $20,060 $21,063 $22,116 $23,269
Alcohol $34,
700 $35,047 $35,397 $35,751 $36,109 $36,470 $36,835 $37,203 $37,575 $39,454 $41,427 $44,032
TotalSal
es $115,
725 $116,
882 $118,
051 $119,
232 $120,
424 $121,
628 $122,
844 $124,
073 $125,
314 $131,
579 $138,
158 $146,
090

Dir
ectCostof Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
Food $29,
500 $29,
795 $30,
093 $30,
394 $30,
698 $31,
005 $31,
315 $31,
628 $31,
944 $32,
264 $32,
586 $33,
178
Beverage $13,
835 $13,
973 $14,
113 $14,
254 $14,
397 $14,
541 $14,
686 $14,
833 $14,
981 $15,
131 $15,
282 $15,
473
Other $2,
768 $2,
796 $2,
824 $2,
852 $2,
880 $2,
909 $2,
938 $2,
968 $2,
997 $3,
027 $3,
058 $3,
083
SubtotalDi
rect $46,
103 $46,
564 $47,
030 $47,
500 $47,
975 $48,
455 $48,
939 $49,
429 $49,
923 $50,
422 $50,
926 $51,
734
CostofSales

Page1
 Appendi
x

Tabl
e:Per
sonnel

Per
sonnelPl
an
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Waiter /Wait
ress $3,
550 $3,
586 $3,
621 $3,
658 $3,
694 $3,
731 $3,
768 $3,
806 $3,
844 $3,
883 $3,
921 $3,
961
Host /Hostess $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,
253
Bartender $3,
200 $3,
232 $3,
264 $3,
297 $3,
330 $3,
363 $3,
397 $3,
431 $3,
465 $3,
500 $3,
535 $3,
570
Dishwasher $2,
200 $2,
222 $2,
244 $2,
267 $2,
289 $2,
312 $2,
335 $2,
359 $2,
382 $2,
406 $2,
430 $2,
454
Manager $1,
200 $1,
212 $1,
224 $1,
236 $1,
249 $1,
261 $1,
274 $1,
287 $1,
299 $2,
599 $2,
625 $2,
651
ShiftLeader $200 $202 $204 $206 $208 $210 $212 $214 $217 $219 $221 $223
Util
ity $2,
200 $2,
222 $2,
244 $2,
267 $2,
289 $2,
312 $2,
335 $2,
359 $2,
382 $2,
406 $2,
430 $2,
454
Cook $6,
520 $6,
585 $6,
651 $6,
718 $6,
785 $6,
853 $6,
921 $6,
990 $7,
060 $7,
131 $7,
202 $7,
274
Banquet $790 $798 $806 $814 $822 $830 $839 $847 $855 $864 $873 $881
Total Peopl
e 40 40 40 40 40 40 40 40 40 41 41 41

Tot
alPay
rol
l $19,
860 $20,
059 $20,
259 $20,
462 $20,
666 $20,
873 $21,
082 $21,
293 $21,
506 $23,
007 $23,
237 $25,
722

Page2
 Appendi
x

Tabl
e:Pr
ofi
tandLoss

ProFor
maPr
ofi
tand
Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales $115,
725 $116,
882 $118,
051 $119,
232 $120,
424 $121,
628 $122,
844 $124,
073 $125,
314 $131,
579 $138,
158 $146,
090
Dir
ectCostofSales $46,
103 $46,564 $47,030 $47,500 $47,975 $48,455 $48,939 $49,429 $49,923 $50,422 $50,926 $51,734
OtherCostsofSales $2,
315 $2,
338 $2,
361 $2,
385 $2,
408 $2,
433 $2,
457 $2,
481 $2,
506 $2,
632 $2,
763 $2,
922
TotalCostofSal
es $48,
418 $48,902 $49,391 $49,885 $50,383 $50,887 $51,396 $51,910 $52,429 $53,054 $53,690 $54,656

Gr
ossMar
gin $67,
308 $67,
981 $68,
660 $69,
347 $70,
040 $70,
741 $71,
448 $72,
163 $72,
884 $78,
526 $84,
469 $91,
434
Gr
ossMar
gin% 58.
16% 58.
16% 58.
16% 58.
16% 58.
16% 58.
16% 58.
16% 58.
16% 58.
16% 59.
68% 61.
14% 62.
59%

Expenses
Payroll $19,
860 $20,
059 $20,
259 $20,
462 $20,
666 $20,
873 $21,
082 $21,
293 $21,
506 $23,
007 $23,
237 $25,
722
Market i
ng/Pr
omot
ion $1,
963 $1,
963 $1,
963 $1,
963 $1,
963 $1,
963 $1,
963 $1,
963 $1,
963 $2,
963 $2,
963 $2,
963
Depreciati
on $1,
225 $1,
225 $1,
225 $1,
225 $1,
225 $1,
225 $1,
225 $1,
225 $1,
225 $1,
225 $1,
225 $1,
225
Rent $4,
167 $4,
167 $4,
167 $4,
167 $4,
167 $4,
167 $4,
167 $4,
167 $4,
167 $4,
167 $4,
167 $4,
163
Uti
li
ties $5,
000 $5,
000 $5,
000 $5,
000 $5,
000 $5,
000 $5,
000 $5,
000 $5,
000 $5,
000 $5,
000 $5,
000
I
nsurance $1,
084 $1,
084 $1,
084 $1,
084 $1,
084 $1,
084 $1,
084 $1,
084 $1,
084 $1,
084 $1,
084 $1,
084
PayrollTaxes 12% $2,
383 $2,
407 $2,
431 $2,
455 $2,
480 $2,
505 $2,
530 $2,
555 $2,
581 $2,
761 $2,
788 $3,
087
Other $6,
760 $6,
828 $6,
896 $6,
965 $7,
034 $7,
105 $7,
176 $7,
248 $7,
320 $7,
393 $7,
467 $7,
542

TotalOper
ati
ng $42,
442 $42,
732 $43,
025 $43,
321 $43,
620 $43,
922 $44,
226 $44,
534 $44,
845 $47,
600 $47,
932 $50,
786
Expenses

Profi
tBeforeInt
erest $24,
865 $25,
248 $25,
635 $26,
026 $26,
421 $26,
819 $27,
222 $27,
628 $28,
039 $30,
925 $36,
537 $40,
648
andTaxes
EBITDA $26,
090 $26,
473 $26,
860 $27,
251 $27,
646 $28,
044 $28,
447 $28,
853 $29,
264 $32,
150 $37,
762 $41,
873
I
nterestExpense $370 $366 $362 $358 $354 $350 $346 $341 $337 $333 $329 $325
TaxesIncurr
ed $7,
349 $7,
465 $7,
582 $7,
700 $7,
820 $7,
941 $8,
063 $8,
186 $8,
311 $9,
178 $10,
862 $12,
097

NetPr
ofi
t $17,
147 $17,
418 $17,
691 $17,
968 $18,
247 $18,
529 $18,
813 $19,
101 $19,
391 $21,
414 $25,
345 $28,
226
NetPr
ofi
t/Sal
es 14.
82% 14.
90% 14.
99% 15.
07% 15.
15% 15.
23% 15.
31% 15.
39% 15.
47% 16.
27% 18.
35% 19.
32%

Page3
 Appendi
x

Tabl
e:CashFl
ow

ProFor
ma
CashFl
ow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash
Recei
ved

Cashfrom
Operat
ions
CashSales $115,
725 $116,
882 $118,
051 $119,
232 $120,
424 $121,
628 $122,
844 $124,
073 $125,
314 $131,
579 $138,
158 $146,
090
Subt
otal $115,
725 $116,
882 $118,
051 $119,
232 $120,
424 $121,
628 $122,
844 $124,
073 $125,
314 $131,
579 $138,
158 $146,
090
Cashfrom
Operat
ions

Addi ti
onal
Cash
Recei ved
Sal esTax, 0.
00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT,
HST/ GST
Recei ved
NewCur rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Bor rowing
NewOt her $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabi l
it
ies
(interest-
free)
NewLong- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term
Liabi l
it
ies
Sal esof $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Ot her
Cur rent
Asset s
Sal esof $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long- term
Asset s
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $800,
000 $0 $0
Inv estment
Recei ved
Subt otal $115,
725 $116,
882 $118,
051 $119,
232 $120,
424 $121,
628 $122,
844 $124,
073 $125,
314 $931,
579 $138,
158 $146,
090
Page4
 Appendi
x

Cash
Recei
ved

Page5
 Appendi
x

Tabl
e:CashFl
ow(
cont
inued)

Expendi
tur
es Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Expenditur
es
fr
om
Operati
ons
Cash $19,
860 $20,
059 $20,
259 $20,
462 $20,
666 $20,
873 $21,
082 $21,
293 $21,
506 $23,
007 $23,
237 $25,
722
Spending
Bil
lPayment s $10,
957 $77,
516 $78,
204 $78,
899 $79,601 $80,310 $81,025 $81,749 $82,479 $83,
283 $86,
013 $88,
436
Subtot
alSpent $30,
817 $97,
575 $98,
463 $99,
361 $100,
267 $101,
183 $102,
107 $103,
041 $103,
985 $106,
290 $109,
251 $114,
159
onOper ati
ons

Additi
onal
CashSpent
SalesTax, $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT, HST/GST
PaidOut
Pri
ncipal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repay mentof
Current
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Li
abili
ties
Pri
ncipal
Repay ment
Long-term $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700
Li
abili
ties
Pri
ncipal
Repay ment
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
OtherCur r
ent
Assets
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term
Assets
Divi
dends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
SubtotalCash $31,
517 $98,
275 $99,
163 $100,
061 $100,
967 $101,
883 $102,
807 $103,
741 $104,
685 $106,
990 $109,
951 $114,
859
Spent

NetCashFl
ow $84,
208 $18,
607 $18,
888 $19,
171 $19,
457 $19,
746 $20,
037 $20,
332 $20,
629 $824,
589 $28,
208 $31,
231

Page6
 Appendi
x

CashBal
ance $74,
777 $93,
384 $112,
272 $131,
443 $150,
900 $170,
645 $190,
682 $211,
014 $231,
643 $1,
056,
232 $1,
084,
440 $1,
115,
671

Page7
 Appendi
x

Tabl
e:Bal
anceSheet

ProForma
Balance
Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Asset
s Start
ing
Balances

Current
Assets
Cash (
$9,431) $74,
777 $93,384 $112,
272 $131,
443 $150,
900 $170,
645 $190,
682 $211,
014 $231,
643 $1,
056,
232 $1,
084,
440 $1,
115,
671
I
nv entor
y $10,500 $10,
500 $10,500 $10,500 $10,500 $10,500 $10,500 $10,500 $10,500 $10,500 $10,
500 $10,
500 $10,
500
Other $6,407 $6,
407 $6,
407 $6,
407 $6,
407 $6,
407 $6,
407 $6,
407 $6,
407 $6,
407 $6,
407 $6,
407 $6,
407
Current
Assets
TotalCurrent $7,476 $91,
684 $110,
291 $129,
179 $148,
350 $167,
807 $187,
552 $207,
589 $227,
921 $248,
550 $1,
073,
139 $1,
101,
347 $1,
132,
578
Assets

Long-term
Assets
Long-term $128,
677 $128,
677 $128,
677 $128,
677 $128,
677 $128,
677 $128,
677 $128,
677 $128,
677 $128,
677 $128,677 $128,677 $128,677
Assets
Accumul ated $56,918 $58,143 $59,368 $60,593 $61,818 $63,043 $64,268 $65,493 $66,718 $67,943 $69,
168 $70,
393 $71,
618
Depreciati
on
TotalLong- $71,
759 $70,534 $69,309 $68,084 $66,859 $65,634 $64,409 $63,184 $61,959 $60,734 $59,
509 $58,
284 $57,
059
ter
m Asset s
TotalAsset s $79,235 $162,
218 $179,
600 $197,
263 $215,
209 $233,
441 $251,
961 $270,
773 $289,
880 $309,
284 $1,
132,
648 $1,
159,
631 $1,
189,
637

Page8
 Appendi
x

Tabl
e:Bal
anceSheet(
cont
inued)

Li
abil
it
ies Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
and
Capi
tal

Current
Li
abili
ti
es
Accounts $8,
374 $74,
910 $75,
575 $76,
246 $76,
925 $77,
609 $78,
301 $79,
000 $79,
706 $80,
419 $83,
068 $85,
406 $87,
886
Payable
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Li
abili
ti
es
Subtotal $8,
374 $74,
910 $75,
575 $76,
246 $76,
925 $77,
609 $78,
301 $79,
000 $79,
706 $80,
419 $83,
068 $85,
406 $87,
886
Current
Li
abili
ti
es

Long- $64,
135 $63,
435 $62,
735 $62,
035 $61,
335 $60,
635 $59,
935 $59,
235 $58,
535 $57,
835 $57,
135 $56,
435 $55,
735
term
Liabi
li
ti
es
Total $72,
509 $138,
345 $138,
310 $138,
281 $138,
260 $138,
244 $138,
236 $138,
235 $138,
241 $138,
254 $140,
203 $141,
841 $143,
621
Liabi
li
ti
es

Pai
d-in $32,161 $32, 161 $32, 161 $32, 161 $32, 161 $32, 161 $32,
161 $32,
161 $32,
161 $32,
161 $832,
161 $832,
161 $832,
161
Capit
al
Retai
ned ($2,697) (
$25,435) (
$25,435) (
$25,435) (
$25,435) (
$25,435) (
$25,
435) (
$25,
435) (
$25,
435) (
$25,
435) (
$25,
435) (
$25,
435) (
$25,
435)
Ear
nings
Ear
nings ($22,738) $17, 147 $34, 564 $52, 256 $70, 223 $88, 470 $106,
999 $125,
812 $144,
913 $164,
304 $185,
719 $211,064 $239,290
Total $6,726 $23, 873 $41, 290 $58, 982 $76, 949 $95, 196 $113,
725 $132,
538 $151,
639 $171,
030 $992,
445 $1,
017,
790 $1,
046,
016
Capit
al
Total $79,235 $162,218 $179,600 $197,263 $215,209 $233,441 $251,
961 $270,
773 $289,
880 $309,
284 $1,
132,
648 $1,
159,
631 $1,
189,
637
Li
abil
it
ies
and
Capit
al

NetWor
th $6,
726 $23,
873 $41,
290 $58,
982 $76,
949 $95,
196 $113,
725 $132,
538 $151,
639 $171,
030 $992,
445 $1,
017,
790 $1,
046,
016

Page9