Concept Paper

Team Leader: Maximo, Nova Mar

Members: Jimenez, Sophia
Manzano, Christian

INTRODUCTION

There are a few things worse than having your wallet robbed, especially if your credit cards and ID are included. That's why
taking extra precautions to secure it is so important. By investing in one of the best anti-theft wallets, which will give you the
extra protection you need. The best choices to keep you away from pickpocketing or grab-and-run robbery are going to be.
This anti-theft wallet will ensure that all your important belongings have a protection. From its sleek leather design and a
water resistant, you wouldn’t know about all its handy features.

ANTI-THEFT WALLET
THE BUSINESS MODEL CANVASS

Key Partners Key Activities Value Proposition Customer Customer Segment

Relationship
 Suppliers  Marketing  Accessibility/Securi  Be accessible  Customer in
 Companies and ty  Show any aged
for High Advertising  Security of appreciation  Young
Technology  Hiring Skills important to clients by professionals
Equipments and belongings introducing and business
 Local Professional  Anti-theft loyalty woman
Brand Creator for  Security programs  Those people
Ambassado Wallet  Product design  By continuous who wants
rs (If Design learning, additional
possible)  Wallets are feedback and security to

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 always learning. their
accessible belongings.
Key Resources Channels
 Tools and  Face-to-face
Equipments or through
 Creative online
Designer application
 Innovation and website
 Can contact
them through
online/website
 Face to face
interaction

Cost Structure Revenue Streams

 Data Security Management  Safety and Security
 Applying with touch of innovation and technology  Features of the product
 Software development and Maintenance  Advertising
 Value-based pricing

STRATEGY CANVAS

ANTI-THEFT WALLET FOSSILS

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5
4
3
2
1
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ty ice n s ity ity s y
ali ig re ac r cy io
n lit
u Pr es atu p cu tan ot abi
Q D Fe Ca Se pe
c o m ur
tra Ex Pr D
Ex ife
L

The graph shows the comparison of between competitor’s product and our Anti-theft Wallet based on the 9 key factors that
represents the characteristics of an ideal wallet. Its shows on the Quality factor that the Anti-theft wallet is on high quality due

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to its new innovation and additional features that ensure the safety of the customer’s important belongings. On the Price factor
shows that the Anti-theft wallet is more expensive that the competitors due to additional technology, software development
and its maintenance. On Design factor, we decided to make it simpler and easier to carry whenever you go. On the Extra
Features factor, the anti-theft wallet is added more extra features such as alarm, finger print scanner, camera and GPS this will
help the owner of the wallet to easily found their wallet when it is misplaced, lost or being theft. On the Security factor, Anti-
theft wallet giving higher security due to its finger print scanner and camera to ensuring that the owner is the only one who can
open their wallet and when if it lost there is a GPS that can see the location where you can find your wallet. On the life
expectancy factor, the anti-theft wallet has the higher life expectancy due to are company ensures that we use high quality raw
materials and technology. On promotion factor, the anti-theft wallet ensures the maintenance of its system when the product
encounter a problem and lastly the durability factor, the anti-theft wallet ensures that the product will be long lasting because it
has a water-resistant characteristic.

DESISGN
THINKING

IDEAL
DESIGN

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Main Concept Another
look Concept looks

In additional features in the product, we

add and improve the outcome of the
product.

V Alarm Fingerprint Scanner

Alarm

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 Fingerprint Scanner

GPS (Global Positioning System)

Leather

Camera
Anti-Theft
Wallet

IDEATE

Exhibit A:

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 Exhibit B:

Exhibit C:

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Solution and Capture
Feedback
GENERATE A SOLUTION
Notes:
The Anti- Theft Wallet ensure that your personal and important things that you put inside on this wallet will
We come beupsafewith theforoutcome
and secure andthefeatures
the thief, because of our
Anti- Theft Wallet is the best wallet for your money, credit cards,
and different cards that is very important to us. This wallet has a best security system that the thieves cannot
product which is the
get any money walletcards
or important or inside
THE ANTI-THEFT
in our wallet. WALLET.
Before you open the anti-theft wallet you as an owner
of if it, the fingerprint scanner outside the wallet should recognize you fingerprint easily. Once the fingerprint
scanner touch by the other special the thieve the alarm inside the wallet will sound immediately
and the wallet owner immediately notices that his/ her wallet is being stolen. The sound of alarm will stop
once the owner scan his/her fingerprint on the fingerprint scanner for the alarm, or you can use the camera to
recognize your face and the alarm will be stop. This wallet also has a GPS that the owner can easily find
where the thieves go with your wallet.

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 This wallet helps us to secure our important things
special our credit cards and different cards or i.d
that we put inside of the wallet.
WE BUILT SOMETHING THAT COMBNES
WATER RESISTANCE WITH THE ANTI
THEFT TECHNOLOGY WALLET. NO ONE
OUT THERE WAS OFFERING WALLETS
GIVE SOME SECURITY AGAINST
SPLASHES AND SPILLS, AS WELL AS
POTENTIAL THEFT. THESE WALLET
PROTECT YOUR IMPORTANT
BELONGINGS.

DESIGN SOMETHING USEFUL AND MEANINGFUL FOR CUSTOMER

Dig Deeper

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 Point of View

REFRAMING

ANTI THEFT WALLET MADE FROM

GENUINE LEATHER, FITS IN YOUR PALM
YET BIG ENOUGH TO HOLD ALL YOUR
WALLET ESSENTIALS. ANTI THEFT
WALLET FEATURES WATER RESISTANT
TECHNOLOGY AND SCAN PROOF
TECHNOLOGY TO BLOCK SCANNING
DEVICES HELPING TO SECURE YOU R
IDENTITY. WITH CREDIT CARD HOLDER,
CASH POCKET, CAMERA SENSOR,
FINGER PRINT SCANNER, ALARM AND
GPS/LOCATION FINDER

Capture Findings

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What is your consumer trying to achieve?

TARGET

Customer

Needs a way to
Protecting the security of every user.
User’s need
I can see the wallet’s potential to be a thing in the future.

THE WALLET ALLOWS

Focusing on Security of the user and for long term use
CONSUMERS TO FEEL SAFE AND
Insight
SECURE AND OFFERS 24/7
MONITORING WITH THE CAMERA
FEATURES PROTECTION AGAINST
THIEVES.

Insights

CONSIDERING USER SAFETY AS ITS FIRST

PRIORITY. ANTI-THEFT WALLET INCREASE
THE LIFETIME VALUE OF CUSTOMERS,
AND IMPROVE REVENUE. WE ADDED AN
APP WHERE THERE IS INFORMATION THAT
WHOEVER TAKES OR STEALS IT, YOU CAN
EASILY TO INSTALL THE APP ON YOUR
PHONE AND WHEN YOU CAN'T FIND YOUR
WALLET, YOU CAN RING THE ALARM
FINDER ON THE APP TO EASILY LOCATE
IT.

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