How to nail

"Focus Group
Discussion"
Muhammad Nazali Yusuf
Introduction
 Definition

Focus Group Discussion

Hacks
 Develop Clear Objectives

Core Affordable Significant

Problems Solution Improvement
 SPECIFIC ABOUT
WHO YOU NEED TO TALK
AS, WITH, AND WHY
Who do we want to talk What/who do you need to
as, with, and why? talk about ?
01
the types of people that
03 Limit the role and scoope
are relevant with issues that need to talk
In what ways are they about
meaningfully different?

02 the role should be

unique in each group
to provide a valuable
perspective
STAND ON
YOUR STANCE
•Choose your stance wisely
•Define your responsibilities
•Build your value through your stance
•Contribute more on grey zone for
balancing team
•Support others on minor position
•Accommodate others opinion
SPREAD
POSITIVE
ATMOSPHERE
•Thank them for each contribution.
•Ensure everyone is comfortable and relaxed before you begin.
•Open-minded and interested in what participants said.
•Never appear to judge – in word or body language.
•Share of voices.
•Keeping on time, on track, on plan.
Differentiate
between leadings and open questions
 Practice MORE

Language and Timing and Structure

Non Verbal Listening
Language
 Example
One day in city A, Cindy was fresh graduate of
Chemical education just get a job as frontline desk at
one of top bank in city and Fizi was fresh graduate of
Accounting just get medal on world Olympiad of
basketball.

This unlined condition also happened for more than

60 % fresh gradute in city A.

If you were a government, what should you do?

Thank You

The Truth of an opinion was pretty personal,

let's have an opinion to appreciate the perspective of others.