APPENDIX

QUESTIONNAIRE

I. PERSONAL PROFILE

1.1 Area of Residence : Rural  Urban 

1.2 Sex : Male  Female 

1.3 Age : ___________________ years

1.4 Religion :

1.5 Educational Level : No Formal EducationUp to HSC

Post Graduate  Professional 

Diploma  Under Graduate 

1.6 Marital Status : Unmarried  Married 

1.7 Type of family : Nuclear  Joint 

1.8 Occupation

: Agriculturist  Business 

Employee  Professional 

Others

(Specify) _____________________

1.9 No. of earning members

in the family : Male __________ Female ___________

1.10 Monthly Income (in Rs.)

Self Spouse Other Family Members Total

1.11 Marital power structure : Husband dominant  Wife dominant 

Joint decision 

II. INFORMATION SEEKING BEHAVIOUR

2.1 Specify the frequency of Listening / Viewing / Reading of the following.

 Media Very Regular Regular Occasional

Radio
Television
NewsPapers
Magazines
Internet

2.2 Specify the frequency of Listening / Viewing / Reading of consumer related

programs.

Media Very Regular Regular Occasional

Radio

Television

NewsPapers

Magazines

Internet

2.3 Specify the extent of curiosity of knowing the general things.

To a great extent  To some extent  Not at all 

2.4 Specify the extent of discussion of health related issues with the following group
of members.

Sources Very Regular Regular Occasional

Relatives

Friends

Doctors

2.5 Whether any consumer forum is functioning in your area of residence?

Yes  No 

2.6 If yes are you a member of that consumer forum? Yes  No 

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2.7 In case you are a member, specify the following details.

a. Period of membership __________________________

b. Frequency of attending the meetings / conferences held in the Consumer Forum.

Regular  Occasional 

c. Extent of involvement in the activities Consumer Forum.

High  Medium  Low 

2.8 If you are not associated with any consumer forum, specify the reason(s) for not
joining Consumer Forum.

i. Unaware of the existence and its role 

ii. Minimum publicity of association activities 
iii. Lack of interest 
iv. Lack of time 

v. Others (specify) ___________________________________

2.9 Are you a member of any of the following association or club? Yes No
i. Social club  
ii. Official union related with your job / business  
iii. Any other (Specify) _______________________

2.10 If yes, specify the period of association with the following association/club.

Association/ Club Period of association

Social club
Official union related with your job / business
Others

III. BUYING BEHAVIOUR

3.1 State the current brand that you use to buy while buying the following products.

Products Brand Name

Edible oil

3.2 How do you know about the current brand?

Source
Through Others
Friends Advertisements
Products Spouse (specify)

Edible oil

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3.3 Specify the place of purchase of the following items.

Stores run
General Departmental Margin Others
Product by the
Stores Stores Free Shops (Specify)
Employer
Edible oil

3.4 Who takes the decision on buying goods in your family?

Products Elders Self Spouse Children Jointly

(specify)
Edible oil

3.5 Specify the factors that you consider while selecting the following.

Factors Edible Oil

Quality

Price

Discount/Rebate/Free

Taste

Safety / Health hazards

Brand image/Manufacturers goodwill

Friends recommendation

3.6 State the frequency of purchasing on the following.

Frequency of Purchase
Once in a Once in Others
week a month (Specify)
Product
Edible oil

3.7 State the tendency of comparing different varieties of the brand.

Regular  Occasional  Not at all 

3.8 Specify the extent of freedom provided to you to buy products?

Regular  Occasional  Not at all 

3.9 Mention the frequency of shopping with family.

Regular  Occasional  Not at all 

3.10 How often do you discuss the matters before you take any purchase decision?
Regular  Occasional  Not at all 

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3.11 State the frequency of accepting the suggestion of family/friends?
Regular  Occasional  Not at all 

3.12 Specify your mode of purchase.

Cash  Credit  Both 

3.13 Specify the amount you spent per month for the following items (Approximate)
i. Edible oil Rs._______________

3.14 If a particular brand of the specified product is not available, your reaction to
purchase is,
Particulars Yes No
Postpone the purchase
Buy the available brand

3.15 State the frequency of buying new and other brands.

Regular  Occasional  Not at all 

IV.CONSUMER AWARENESS

4. Specify the extent of your awareness on the following

Neither
To what extent you are Highly Aware Highly
S. No. Aware Unaware
aware of Aware Nor Unaware
Unaware

4.1 Edible oil

1 the product ingredients

2 the price of the product

the fat/cholesterol
3
contents of the product
the manufacturer of the
3
product
the date of expiry of the
4
product

4.2 Quality Control Measures

1 Agmark
Hazard Analysis & Critical
2
control Point (HACCP)
Bureau of Indian Standards
3
(BIS)

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 Neither
To what extent you are Highly Aware Highly
S. No. Aware Unaware
aware of Aware Nor Unaware
Unaware

Food Product Organization

4
(FPO)
4.3 Consumer Rights
1 the right to safety
2 the right to be informed
3 the right to choose
4 the right to be heard
5 the right to consumer
education
6 the right to seek redressal
4.4 Legal Remedy
1 the refund of price
getting compensation for
2 the loss or injuries
suffered
the punishment for the
3 mischievous seller/
manufacturer
the withdrawal of hazardous
4 goods from being offered
for sale

4.5 Court Proceedings

the place where to file a

1
complaint

the minimum amount is

2 to be remitted while
lodging a complaint
the fact that the aggrieved
3 party can directly appear
before the court without
the assistance of a lawyer
the time limit for
4 judgment (in the normal
circumstances)

the functioning of a
6
consumer court

the limitations to file a

7
complaint

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4.6 Other Consumer Protection Laws

Neither
To what extent you are
Highly Aware Highly
S. No. aware of the objectives Aware Unaware
Aware Nor Unaware
and main provisions of
Unaware

the Standards of Weight

1
& Measures Act 1976

the Prevention of Food

2
Adulteration Act, 1954

the Indian Sale of Goods

4
Act, 1930

the Essential
5
Commodities Act ,1955

the agricultural product

6 (Grading and Marketing)
Act, 1937

the Drugs and Cosmetics

7
Act, 1948

V. CONSUMER COMPLAINING HABITS

5.1 Have you filed any complaints with the products you have purchased?
Edible oil Yes  No 

5.2 If yes, specify the extent of dissatisfaction with regard to the following
(Please put ( ) mark at the appropriate columns.

Edible Oil
Factors
High Moderate Low

Poor quality of the product

Excessive price

Poor / Defective package

Supply of duplicate products

Supply of expiry products

Adulterable products
5.3 State your response in case you are dissatisfied with the product.

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 Did nothing  Quit the present brand 

Quit the store / supplier  Others (Specify) _____________

5.4 Point out the reasons for not taking action.

a. It is not worth to spend time and effort on the concerned issues 

b. Planned to do something but never got opportunity 

c. Feeling that an individual cry / call cannot make any change 

d. Do not have enough knowledge on the compliance procedure 

5.5 If you decide to take action, please state the nature of action.

i. Inform the media

ii. Get the amount refunded

iii. File a suit

iv. Ask for the product replacement 

v. Inform the friends, relatives & neighbours, not to buy the

Particular brand 
5.6 Specify the measure / assistance you would like to get from the following:

5.6.1.GovernmentAgencies
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________

5.6.2. Social Organization

a) Social club
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________

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____________________________________________________________
____________________________________________________________
b) Consumer Forum
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________

5.6.3 Other Clubs (if any specify)

____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
__________________________________________________________

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