AIDA model

The design and development of advertising follows the AIDA formula .the effectiveness of
advertising message is received and accepted by the target audiences .
According to the research that advertisement must to be effective by this :

 Attract attention
 Secure interest
 Build desire for the product
 Obtain action

AIDA model stand for:

A..(how the customer become aware or category of product or brand )
I..(the customer become interested by learning about brand benefit)
D..(the customer develops a favourable disposition towards the brand )
A..( the customer forms a purchase intension shop around ,engages intrial or make a purchase )

How we relate AIDA model to Covid -19:

In this model we basically learned about four different stages, that how we aware from this
disease ,how we take interest in the vaccine that government of Pakistan had recently
introduced ,how people had desire to vaccinate themselves ,and at last how government of
Pakistan take action or give precautionary measures against this virus.

What is Covid 19 basically :

Covid19 is a virus which spread all over the world .this disease started from china basically and
spread all over the world .this virus spread primarily through respiratory droplets of 5 _10 m in
diameter ,discharge from the mouth or nose when a infected person cough or sneezes.

AIDA MODEL DIAGRAM

Awareness
Coronavirus basically spread very fast day by day according to this ,our government and doctors
have to give some precautionary measures that that how we get aware from this kind of disease .

 Staying home when sick

 Covering mouth and nose with flexed elbow or tissue
 Cleaning frequently touched surface and objects
  Never handshake

Interest
As this dangerous disease spread very fastly government of Pakistan introduced a vaccine for
protection from this disease ,many people get very interested to inject this vaccine in their body.

Desire
In this critical days everyone had a desire to vaccinate them from this vaccination .government of
Pakistan started this process but this process is very slow ,every single person had a desire they
are vaccinated rapidly and get out of the danger.
Action
Government of Pakistan pay very good attention against this dangerous disease, they play very
big action against this they provide :

 Free mask to the people at the workplace areas

 Introduce vaccine
 when the situation is not under- control they lockdown many cities or somewhere country
 Stop trading system
 Stop airline service
 Stop transportation
 Shut down marriage halls

To stop spreading this dangerous disease