COMMUNICATIONS MANAGEMENT PLAN 

CONTENT/EVENT  PURPOSE  AUDIENCE  FORMAT  DATE or  Who  Authority to 

FREQUENCY  release 

Project Advise existing staff of acquisition of 6 month All Elwood Foods Staff All Staff 21st April 2021 Adrian Young PM
announcement lease in Mornington and plan for Summer meeting (Director of
2021/22 pop-up Operations)

Weekly status Update team of project tracking All project team Email Weekly PM PM
reports members

Monthly status Update leadership of project tracking All project team Meeting Monthly PM PM
reports members and
stakeholders

Month end Update Finance Director on budget tracking Finance Director Meeting Monthly and at PM PM
financial reports phase
completetions

Creative review Discuss/review technical and creative design Executive Chef, Ops Meeting on Monthyl PM PM
meetings problems and solutions Manager & PM site

Recruitment ads Hiring of operational staff Mornington Peninsula Seek.com. 6 weeks from HR Director HR
locals au launch Director

Social media Build awareness amongst the community of Mornington Peninsula Facebook 2 months from Marketing Marketing
marketing roll out pop-up ahead of launch locals Instagram launch Manager Manager
Local press

Project Constructively evaluate projects teams Project team and Meeting, 30th March PM PM
post-mortem success, issues and lessons learned stakeholders post project 2022
review
report