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Exploratory research

Mcqs
1. _______is conducted to clarify ambiguous situations or discover
potential business opportunities.
a) Exploratory research
b) Descriptive research
c) Casual research
d) Diagnostic research
2. Exploratory research is particularly useful in______
a) New product development
b) New sale development
c) New advertisement development
d) none
3. Exploratory research often relies on _____ research.
a) Primary research
b) Secondary research
c) Casual research
d) Exploratory research
a) None
4. Exploratory type of research is usually conducted to have a better
understanding of the ______problem
a) Current

b) Previous

c) Existing

d) None of the above


5. In exploratory research, the process of the research varies
according to the finding of new
a) New data or insights
b) Advertisement
c) Product
d) Channels

6. It answers questions like__________ aiding the researcher to


acquire more information about the research. 

a) How and why


b) Where and when
c) What and why
d) None
7. Exploratory research has been classified into two main methods,
namely the_______ 
a) Primary and secondary research method
b) Qualitative research method
c) Quantitative research method
d) None of the above
8. In ________ data is collected directly from the subject of
investigation. 
a) Secondary
b) Quantitative
c) Qualitative
d) Primary
9. In this_________, the researcher does not come in close contact
with the subject. 
a) Primary research method
b) Secondary research method
c) Quantitative research method
d) None
10. Although more stressful and time-consuming than
others_________
a) Observation
b) Interviews
c) Focus group
d) Survey
11.  Exploratory research helps the researcher if the topic is worth
investigating at a _______ stage.
a) Early
b) Previous
c) Current
d) Under study
12. Within exploratory research, the Internet allows for research
methods that are more interactive in _________.
a) People
b) Places
c) Product
d) Nature
13. The results of exploratory research are not usually useful
for___________
a) Making product
b) Advertisement
c) Selling purpose
d) Decision making
14. Exploratory research takes place when problems are in a
_______stage.
a) Last stage
b) Second stage
c) Preliminary stage
d) None
15. Exploratory research is often used to generate
________hypotheses.
a) Informal
b) Unusual
c) Formal
d) Usual
16.  The objective of exploratory research is to gather preliminary
information that will help define problems and suggest_______.
a) Product
b) Price
c) Data gathering
d) Hypothesis
17. There are two research methods for exploring the _________
relationship between variables: Experimentation and Simulation
a) Cause and effect
b) Improvement
c) Affects
d) None
18. Exploratory research is the researcher’s tool to understand an_____
more thoroughly, before attempting to quantify mass responses
into statistically inferable data.
a) Situation
b) Condition
c) Job
d) Issue
19. The researcher’s choice of design depends on _________such as
nature of the problem, scope of the problem, objectives, and
known information
a) Available information
b) Past problems
c) Past researches
d) Current situation
20. Exploratory research design is chosen to gain__________
information and to define the terms of the research problem. 
a) Current
b) Previous
c) Past
d) Background

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