Professional Documents
Culture Documents
Mcqs
1. _______is conducted to clarify ambiguous situations or discover
potential business opportunities.
a) Exploratory research
b) Descriptive research
c) Casual research
d) Diagnostic research
2. Exploratory research is particularly useful in______
a) New product development
b) New sale development
c) New advertisement development
d) none
3. Exploratory research often relies on _____ research.
a) Primary research
b) Secondary research
c) Casual research
d) Exploratory research
a) None
4. Exploratory type of research is usually conducted to have a better
understanding of the ______problem
a) Current
b) Previous
c) Existing