Professional Documents
Culture Documents
BY: HIDAYATI,S.S
PPG DALJAB
2021
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PREFACE
HIDAYATI,S.S
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TABLE OF CONTENT
PREFACE...................................................................................................i
TABLE OF CONTENT................................................................................ ii
GLOSSARIUM...............................................................................................................iii
A. INTRODUCTION
1. Short Description....................................................................................................1
2. Relevance...............................................................................................................1
3. Learning Guide.......................................................................................................1
4. Basic Competence.................................................................................................. 1
B. MAIN SECTION
1. Learning Outcomes................................................................................................1
2. Learning Materials.................................................................................................1
3. Learning Activities
TASK 1..................................................................................................................2
TASK 2..................................................................................................................3
TASK 3..................................................................................................................3
C. CLOSING
1. Summary................................................................................................................4
2. Reflection...............................................................................................................4
3. Formative Test........................................................................................................4
4. References..............................................................................................................8
5. Answer Key......................................................................................................................9
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GLOSSARIUM
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A. INTRODUCTION
1. Short Description
This module entitled “smart and active students” was done to increase students’ English
capability especially in advertisement. It means to amuse or persuade readers to be
interested with the goods/products.
In this module we can learn advertisement texts in spoken and written. These materials
consist of four Learning Activities (listening, speaking, reading and writing) and each
activity formatted by learning outcomes, Learning materials, which explain about
definition, generic structure, social function, and language features with learning references
in tasks. Then, they are accompanied by discussion forum, summary, reflection, formative
test, references, and answer keys.
2. Relevances
This module relevances with other English for Personal Communications such as personal
letter, invitation, and announcement.
3. Learning Guide
In this module, students/readers will get guide in learning definition, social function,
generic structures and language features. Explanation in this module is more detailed so
that does not need explanation from teachers directly again.
a. This module can be studied independently
b. It can be studied by reading, attentively view, observe more to the examples given
c. Answering tasks by step-in ways
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In achieving the goals of learning this module, you need to do these:
b. Main Activity: Many activities guide you in understanding and enjoyment while you
are comprehending the materials about advertisements.
Discussion: Discussion is exchanging ideas out loud. The aim is to explore some
ideas, to learn something new or gain a different perspective by pooling the
information or insights that more than one person can give.
4. Basic Competence
a. Determining and differentiating the social functions, text structure, and linguistic elements of
several special texts in the form of advertisements by providing information about schools
according to the context of their use.
c. Creating/writing about simple advertising text related to daily life or school activities with
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due regard to social functions, text structure and linguistic elements correctly and in context
B. MAIN SECTION
1. Learning outcomes
After learning all materials of this module, you are guided and conducted to identify,
analyze and create your own advertisement texts based on definition, social function,
generic structures, and language features, which are presented in written and images.
a. Attitude
To uphold and apply religious values, moral values, ethical values, personal and
social values (honesty, discipline, accountability, independence), care and respect for
differences and diversity, tolerance, peace, collaboration, and nationalism.
b. Knowledge
c. Skill
construct advertisements.
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Mention and explain about social function, generic structures and language features
of advertisement.
Create some advertisement
3. Learning activities
TASK 1
Have you ever seen these? Where did you see/find it?
Picture 1 GET IT BEFORE REGRET
HANGTUAH street # 42
XIAOMY REDMI NOTE 9 PRO
Original, modern and dynamic style
Guaranteed, 6,67” screen, RAM 8/128, 4 back
cameras
(64 mp+8 mp+5 mp+2 mp), front camera 16 mp
Fingerprint, face unlock, chipset snapdragon 720
Rp. 3.200.000
G,
Fast charging 30 watt, large battery 5020 mAh
Picture 2
BEAUTY IN YOUR
TERRACE
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Text 1 Text 2
What is the name of the
product?
What is the purpose of
this advertisement?
Who is the target for the
product?
How the product is
described?
Does the advertisement
amuse you to buy the
product?
TASK 2
Read the text and answer these questions below !
WHITE TEA
- Lose up to 25 pounds in 25 days.
WHITEA. - 3 x more antioxidant than green Tea
TEA B. - Fight fatigue & increase Energy level
C. - Reduce every Fine Lines & Wrinkles
- Enhance Immune system.
TASK 3
1. After looking at pictures above, analyze the generic structures and language features
2. What do you think of 3 pictures in task 1-2 above? Do they have similarities or
differences? Compare of them, provide evidence!
After completing all tasks (1-3), can you make a conclusion about social functions of
them? Please read your answer carefully in order to understand about definition of
advertisement, the social function, generic structures and language features of
advertisement.
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TASK 4
Picture 1 Picture 2
Picture 1 and 2 are the examples of the advertisement. To help your understanding
towards the definition, and the language features please answer the questions below!
C.CLOSING
1. SUMMARY
a. Definition
Advertisement is a text that gives information to persuade/amuse the readers or
watcher to be interested (buy/use) goods, things or products offered.
b. Social Function
To get interests from the reader/listeners/ watcher to buy or use the products or
services being offered
To give information about the products (usage, advantages, price,etc)
c. Generic Structures
Purpose/aim/goal
Name of the product
Target of the products
Characteristics:
EYE CATCHING (Attract readers/watcher)
Creative
Clear information
Memorable
d. Language Features
o Diction used related to necessary information
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o Diction used to indicate the target
o Diction is precised, logical, and make people is curiosity
o Diction has suggestions for readers/audiences.
2. REFLECTION
In this activity, I have learned all about advertisement; definition, social function, generic
structures, and language features.
The key features of advertisement is amuse/persuade readers/watcher to get interest of
goods/products that we offer to them.
What I like about this activity? I tried to improve my creativity in creating advertisement
more.
What I like to improve?
To create activity become more creative and interesting.
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3. FORMATIVE TEST
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MARQUISE PIZZA
Sumatera Barat
Students Price: Show your v a l i d student card to get a 20% discount for certain
foods and drinks.
Information about our special packages for lunch and dinner please contact
0812251 2104
NEAT LAUNDRY
Service:
Wash and iron neatly
Washed by detergent
9. Acupuncture is….
a. Healthy way to detect disease
b. Beauty to men/women and children
c. Treatment involves inserting very thin needles
d. It can relieve pan
e. It is used for wide damage
10. Relationship Ms. Rosya and Ms. Santi..
a. Close friend
b. Penpal
c. Family relationship
d. Teacher-student
e. Doctor-patient
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The following text is for question 11 - 15.
11. What items are sold with 50%
a. Stationary.
b. No items.
c. Fashion.
d. All Items
e. Household items
REFERENCES
Listiani, 2019 “MODUL 2: ENGLISH FOR PERSONAL
COMMUNICATION” dalam PENDALAMAN MATERI
PROFESIONAL BAHASA INGGRIS, Kementerian Pendidikan dan
Kebudayaan
https://www.nurdiono.com/generic-structure-and-function-of-
advertisement.html
https://www.kompas.com/skola/read/2020/11/24/194500469/advertisement-
text--pengertian- tujuan-unsur-kebahasaan-dan-jenisnya?page=all
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4. ANSWER KEY
1. B
2. B
3. D
4. C
5. B
6. A
7. C
8. A
9. C
10. E
11. B
12. D
13. C
14. B
15. A