Chapter I -

History
0
founded in Queensland Outback 1920
•
Queensland & Northern Territory Aerial service
°

purchased by Commonwealth nationalised in 1947

gov =

name change 1967 Qantas Airways limited

• =

•
privatised & ASX 1595

•
join one world 187 1999
• launch Jetstar 2004
•
launch Jetstar International 2006 .

•
CEO = Alan Joyce , former = Geoff Dixon .

Chapter 2- operations

I Role of op .

(1) Cost leadership =

least amount of Input to deliver one output .

•
main cost staff , maintenance , fuel , depreciation .

CL $3.2 bit over 5 years

cut cost by
•
.

•
plan to cut $15 bit for next 3 years .

(a) Economies of scale :

big bus = big parch power .
.

(1) Strategic alliances : expanded route networks & streamline process .

→ 9 Cust Ser .
.
4 passengers I ,
cost

: one world ,
13 airlines .

desti
W/ American Airlines → 60
US
i
2011 Joint bus agreem .
. .

'
. 2013 partnership agreem W/ Emirates . → fly to EU or Middle East using Emirates ,

Qantas only till transit ( sing /dubai) → save $80 mil

/ yr .

( Il ) low fuel :
purchase @ greater quantity & negotiate

(b) standardisation : less variation of service & type and frequency of route = lower cost prod /unit
.

(c) Technology Reduce labor booking C latest tech)

: cost : online , ticketing , check in .

Reduce fuel & maintenance cost : newer planes .

design efficient & device & materials → to prod

Cd) waste min recycling , sustainable saving cost
.

: . .

: save water, electricity, waste .

(2) Differentiation

(a) comfort based feature : Sky beds , special menu , lounge , sett service

(b) jetstar aims price conscious cast → no frills .

Qantas → fun service .

I Interdependence .

O -
H : 0 tell HR people needs ( major input) ,

HR recruits , train . retrain .

F for funds
O F : 0 activities ( buy / lease planes) rely on
-

f- record monitor , analyse

,
transactions & provide report to 0

O -
M : 0 determine marcretmg decision → capabilities pricing constrains , design
, .

m provide market requirements .

① Globalisation .

q
Inhumane on 0 .
management