Midterm Examination in

Visual Communication
2 Semester S.Y. 2020-2021
nd

Prof: Rizza Belmonte-Lim, MC

Name: Irrol D. Ros Date: 5/21/2021

I. Identification

1. Interpersonal Communication
2. Message
3. Cultural Differences & Language/Linguistic Barrier
4. Nonverbal communication
5. Noise
6. Sender
7. Feedback
8. Medium
9. haptics, chronemics, and proxemics
10. Oculesics
11. Kinesic (body movement)
12. To persuade
13. To entertain
14. To inspire
15. Verbal and Visual Communication

II. Fill in the blanks

1. Brand Identity Design
2. Advertising and Promotion Design
3. Information Design
4. Illustration
5. Motion designers/animators
6. Publication Design
7. Proximity
8. Closure
9. Similarity
10. Continuation

III. Essay
1. Using the dictum of Visual Communication, explain this: “Think pictures are not
important? Wait until they are all you have left.”
I would like to insert this quote that I have learned from a professor of mine when I was
in Senior High. He used to say this when we were on our retreat: “Memories are timeless
treasures of the heart”. They seem to be something of importance one time starts to fade
away, when we start to age up. They will give us those nostalgic moments that we felt when
we were in that part, exactly as what the picture had captured in the past. Through Visual
Communication, this leads to easier and smoother recall of experiences and activities that
happened which is a nice thing to have when you have poor memory retainment.
2. Discuss Semiotics Theory and its three important key concepts.
Semiotics is an investigation into how meaning is created and how meaning is
communicated. Its origins lie in the academic study of how signs and symbols (visual and
linguistic) create meaning. It is an investigation into how meaning is created and how
meaning is communicated. Its origins lie in the academic study of how signs and symbols
(visual and linguistic) create meaning. There are three categories, and I would summarize
them so It would be much simpler: (1) an icon, which resembles its referent (such as a road
sign for falling rocks); (2) an index, which is associated with its referent (as smoke is a sign
of fire); and (3) a symbol, which is related to its referent only by convention (as with words
or traffic signals). Peirce also demonstrated that a sign can never have a definite meaning, for
the meaning must be continuously qualified.
In other words, we need to understand the context in which a sign is communicated to
comprehend its real meaning, and hence act appropriately. What is going on around the sign
is usually as important for us to know as the sign itself to interpret its meaning.

3. What do you think is the importance of Constructivism Theory? Discuss.

Constructivism is usually just constructing images out of many narrowly focused
observations. The most important thing in constructivism theory is that in the learning
process; the learner should get the emphasis. Learners must actively develop their knowledge,
not others. Learners must be responsible for their learning outcomes. Their creativity and
liveliness will help them to stand alone in their cognitive life.
Learning is directed at experimental learning which is a humanitarian adaptation based on
concrete experience in the laboratory, discussions with classmates, who then contemplated
and made ideas and developing new concepts. Therefore, the accentuation of educating and
teaching is not focused on the educators but on the learners.
Finally, it can be concluded that some of the things that concern constructivist learning
are: (1) prioritizing real learning in the relevant context, (2) giving priority to the process, (3)
inculcating learning in the context of social experience, (4) learning is done to construct
experience.

4. How do people in the primitive years communicate? Give example.

As discussed in the lower years, it was mostly cave painting and pictograms. It might
seem simple, but this is how they survived through understanding the context of what is
behind the paintings. An example would be this (would just add a picture to show the
concept). This shows how hunts are done which gives them the food they need to consume to
survive.
IV. Analysis

1. Stop and give way 13. Female Restroom

2. No Entry 14. Do not litter

3. Bend to Left 15. PWD Ramp

4. Two Traffic Way 16. Roundabout

5. Falling rocks 17. Crossroads ahead

6. Slippery Road 18. Maximum Speed

7. Road Work 19. Give Way

8. Double circulation 20. Turn Right

9. Traffic Light ahead 21. Emergency Call

10. No stopping 22. Danger Fire Risk

11. Street Narrows 23. Please be quiet, no radio allowed

12. No U Turn 24. No waiting

25. No Overtaking