SAMER AL-JAHID ENTREPRENEURSHIP

ABM 12 - Dinar Mrs. Lonah L. Yap

Week 6
ACTIVITY
Paste the P’s
Product

Ariel is a detergent powder

which comes in different
variants. It is a product of
Procter and Gamble Company.
Ariel brand is easily recognized
with its distinguishable green,
white and red color packaging.

Place

Ariel is available in any

supermarkets, grocery store ang
sari-sari stores all over the
country.

Price

The price of Ariel products

differs from each variants. As
shown on the left, Ariel Swak
sachet cost Php 7.50. Ariel
Jumbo meanwhile cost
Php10.00-Php14.00 depending
on the type of the store.
Promotion

Ariel mainly advertise through

TV commercials, print
advertisement in magazines and
newspapers to ensure their
campaign reaches their
designated audience. They also
offers promos, discounts and
contests to promote their
product.

People

A lot of people contributed to

make this product available to
the market and become
successful. From the owner,
marketing manager, workers,
product endorsers down to the
customers, they all work hand in
hand to make this product a
success.