Professional Documents
Culture Documents
Jiro TAKAI
(Nagoya University)
Domestic research in intercultural communication has a history of less than three decades, yet a
wide variety of studies have been conducted. This overview of current trends of the research in this
field presents a review of studies conducted within the last decade in the areas of Japanese communica-
tion patterns, cross-cultural communication, intercultural interaction, intercultural adjustment, and
intercultural communication training. Discussion of the current state of these areas are conducted from
theoretical and methodological perspectives, and future directives are outlined.
Since its advent in the 1960's, the field of inter- in great part, toward the promotion of research in the
cultural communication has developed into an estab- field: Intercultural Education Society of Japan(IEsJ,異
lished discipline with its own original theories. 文 化間教育学会), Japan Society for Intercultural Rela-
According to Uehara (2002), there are approximately tions(JSIR,多 文 化 関 係 学 会), Society of Intercultural
600 universities throughout its originating country, the Education, Training and Research (SIETAR Japan, 異文
United States, which offer courses in intercultural 化 コ ミ ュニ ケ ー シ ョ ン学 会), and Communication Associa-
field in Japan. Quite often in Japan, intercultural and other organizations regularly publish four peer-
communication is confused with second language reviewed journals, some in both Japanese and English
education, English language education in particular. languages: Journal of Intercultural Communication
This is evident from the content of the journals and (SIETAR), Intercultural/Transcultural Education
conference presentations of the major academic asso- (IESJ), Human Communication Studies (CAJ), and Inter-
ciation dealing with communication in our country. cultural Communication Studies (Intercultural Communi-
In fact, Furuta, Kume, and Hasegawa (1991)discovered cation Institute of Kanda University of Foreign Studies). Of
in their survey that 24.6% of the faculty teaching course, other journals in the fields of psychology,
communication identified their specialty field as sociology, linguistics, language teaching, and anthro-
either foreign language teaching or literature. In pology sporadically feature articles dealing with the
addition, the recent reformation of the former colleges field.
of general education in our institutes of higher educa- Before a comprehensive review of recent trends in
tion resulted in foreign language and literal arts fac- research on intercultural communication can be con-
ulty being grouped into newly formed departments, ducted, it is first necessary to define some terms.
often utilizing intercultural communication as a con- First, the issue of what constitutes "intercultural" is a
venient label for the interdisciplinary nature of the perennial matter for discussion within the communica-
arising departments. It is more typical than not, that tion discipline. For example, Gudykunst and Ting-
these departments contain not even one faculty mem- Toomey (1988) distinguish between four distinct areas
ber with a degree in intercultural communication, or of intercultural communication research, categorized
in the greater communication field for that matter. by the two dimensions of interpersonal-mediated, and
While it is doubtful that intercultural communica- comparative-interactive. Studies comparing inter-
tion is recognized as an established, and an indepen- personal communication behavior across cultures are
dent academic field in Japan, there are currently at classified as"cross-cultural communication," while
―240―
those comparing mediated behavior are called "com- find Japanese scholars seeking international forums
parative mass communication." Studies featuring the for their research, so a review of only domestic litera-
interaction between people of different cultures are ture would not reflect the actual extent of knowledge
referred to as "intercultural communication," while that is being disseminated by these researchers.
interaction between national governments, or organi- Also, this is not an exhaustive overview, as it shall
zations of differing national origins are categorized as cover articles mainly from peer-reviewed journals,
"international communication ." Therefore, in its overlooking many important studies which might
strictest sense, the definition of intercultural commu- appear in non-refereed institutional bulletins and jour-
nication would be limited to interpersonal communica- nals, books, and research reports.
tion between people of different cultures. However, Following the above definitions, the overview
there are overlaps, such as the negotiation between shall consist of two parts: one for research in cross-
the leaders of two nations, which is both intercultural cultural communication, and the other for research in
and international, or when the communication behav- intercultural communication.
iors of people of two cultures are compared in the
context of analyzing the sources of conflict in their Research in Cross-Cultural Communication
interaction. With the above categorization in mind, Research on cross-cultural communication can be
this overview, based on a psychological focus, shall classified into two categories: those from an emic
feature the two research areas that involve the inter- perspective focusing on Japanese communication pat-
personal dimension, i.e., cross-cultural communica- terns without direct comparison to other cultures, and
tion, and intercultural communication. It will be those from an etic approach comparing Japanese
assumed that comparative mass communication communication behavior to other cultures.
would be better served by the field of sociology, while Japanese Cultural Patterns of Communication
international communication should be encompassed The studies reviewed in this section consist of
within the field of international relations. those which are decidedly emic, or culture specific in
Second, the definition of "cultural" can be very nature, i.e., laying claim to Japanese specificity in
arbitrary. Usually, culture is conceived of as communication behaviors. Therefore, this review is
national culture, implying international exchange. exclusive of studies which have been conducted in
However, as Fantini (1997) notes, the current trend in Japan with the underlying assumption that their
the construal of intercultural communication implies results are culturally universal, that is, studies which
culture as being not necessarily constrained by nation- make no claim that they are examining Japanese
ality, but by social groups, or co-cultures. For exam- cultural patterns.
ple, gender, race, social class, all represent distinct Research on Japanese patterns of communication
cultures, thus, communication between these groups had reached its peak in the 1980's, when it emerged as
also would constitute intercultural communication. one of the world's most powerful economies. How-
Third, this overview concerns recent trends, ever, due perhaps to the disillusionment toward the
hence the word "recent" should be clarified. In this fall of the seemingly fail-proof economy, interest in
review, studies conducted since the last decade, i.e. the uniqueness, and the "magic" of the Japanese cul-
1990, shall be the primary focus, although reference ture faded. The last decade has seen a sharp
may be made to those before that. Certainly, a 12 decrease in the number of these studies. Some
year span could not be considered very recent, but in research topics approached emically include interper-
order to fully derive the scholarly trends, an extended sonal communication styles (Ito, 1992; Maeda, 2000;
history of the research is warranted. Midooka, 1990; Nakata, 2000; Okamoto, 1991; Takeuchi,
Fourth, the overview shall mainly review studies Imahori, & Matsumoto, 2001); rhetorical styles (Kakita, 1995
presented in domestic arenas, but shall also subsume ; Okabe, 1990); interpersonal competence (Koyama, &
research conducted overseas on Japanese, primarily Kawashima, 1999; Miyahara, 1992, 1995; Ota, Takai, & Tanaka,
by Japanese scholars. It is increasingly common to 1993; Takai & Ota, 1994),interpersonal conflict (Imazai, &
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The Annual Report of Education Psychology in Japan Vol.42
ferences, and situation than Americans. collectivistic groups for comparison, such as Latin
So far, the trends reviewed in this genre consisted Americans, and other Asians, or multiple groups.
mainly of those works headed by overseas For example, Gudykunst et al. (1996)have included
researchers. If the adoption of multilevel analyses Americans and Australians as individualists, compar-
constitute cutting edge research, the majority of ed to Japanese and Koreans as collectivists, while
domestic investigators in cross-cultural interpersonal Oetzel et al. (2001)compared Americans and Germans
communication may be considered as trailing behind, against Japanese and Chinese. Another emerging
but this does not, by all means, imply that their trend is the within-Asian comparisons of Japanese to
research is inferior. Most studies are based on the other Asian groups, such as the Chinese (Sueda, 1995a,
theory of individualism-collectivism, and most pay 1995b),and Koreans (Miyahara,et al., 1996). The latter
particular attention toward the cultural equivalence comparisons have fared just as well, if not better than
of measures. A list of the topics of research conduct- Japanese to American comparisons, in generating
ed by domestic scholars include: communication styles significant differences, which demonstrates the dan-
(Suzuki, 1998): silence management (Hasegawa, & Gudy- gers inherent in the overgeneralization of all Asian
kunst, 1998): conflict management (Miyahara, Kim, Shin, & cultures as being collectivistic.
Yoon, 1998: Ohbuchi, 1992: Ohbuchi, Fukushima, & Tedeschi, In summary, the directives for future domestically
1999: Ohbuchi, & Takahashi, 1994: Ting-Toomey, & Kurogi, generated research in cross-cultural communication
1998): requesting and refusal (Saeki & O'Keefe, 1994); include the following: 1) use of valid theoretical frame-
apology (Sugimoto, 1997a, 1997b, 1998: Takaku, Weiner, & works on which to base hypotheses upon; 2) use of
Ohbuchi, 2001): criticism (Bresnahan, Shearman, Lee, Ohashi, multiple level analyses in determining the influence of
& Mosher, 2002): self-assertion (Niikura, 1999: Thompson, culture on behavior; and 3) accounting for relational
Klopf, & Ishii, 1991): compliance gaining (Sueda, 1996); and situational variables in any cross-cultural compar-
equivocation (Miyamoto-Tanaka, & Bell, 1996): self- ison.
disclosure (Asai, & Barnlund, 1998: Gudykunst, Gao, Schmidt,
Nishida, Bond, Leung, Wang, Barraclough, 1992): self- Research in Intercultural Communication
presentation (Morisaki, 2002): embarrassment remedia- So far, the research reviewed had not addressed
tion (Imahori, & Cupach, 1994: Sueda, & Wiseman, 1992): the processes and outcomes of cultures in interaction
facework (Sueda, 1995a, 1995b): intergenerational com- with each other. Research into intercultural commu-
munication (Ota, Harwood, Williams, & Takai, 2000: Wil- nication can be categorized into three groups: inter-
liams, Ota, Giles, Pierson, Gallois, Ng, Lim, Ryan, Somera, cultural interaction, intercultural adjustment, and
Maher, Cai, & Harwood, 1997): interpersonal trust (Nishi- intercultural communication education and training.
shiba, & Ritchie, 2000): nonverbal behavior (Kubota, 1994: The following is a brief, and limited overview of the
Ujitani, 1998): interaction perceptions (Nishida, Hammer, expansive list of literature available on the matter.
& Wiseman, 1998): and communication effectiveness Intercultural Interaction
(Gudykunst, & Nishida, 2001). Intercultural interaction implies contact between
The majority of the above research have compar- members of two or more different cultures. While
ed the communication behaviors of Japanese to Amer- earlier research served mainly to describe the amount
icans, perhaps reflecting the extensive number of and nature of contact between different peoples, usu-
domestic researchers who have received academic ally between Japanese and other nationals, the
training in these countries. While it is often taken for research in the last decade was better focused on the
granted that Americans (Western, individualistic, indepen- processes and consequences of interaction.
dent self) are a perfect contrast to the Japanese (Eastern, Much work has been generated on the issue of
collectivistic, interdependent self), many studies have not intercultural tolerance, facilitated by some special
been able to confirm this expectation, perhaps for the projects conducted by the Intercultural Education
reasons described previously. The elusiveness of the Society. Studies have been conducted on its conce-
Japanese samples has led researchers to seek other ptualization within the Japanese context (Hara, 2001;
―244―
Iwano, 2002: Ozawa, 2001: Yoshitani, 2001,2002), teaching of Morisaki, & Ogawa, 1999: Katsuya, Yamamoto, & Sakamoto,
tolerance (Kawasaki, 2001: Kurachi, 2002), and tolerance 2001: Yamazaki,Kuramoto, Nakamura, & Yokoyama, 2000:
toward specific groups, such as immigrants (Kojima, Yamazaki, Taira, Nakamura, & Yokoyama, 1997).
2002: Morimoto, 2001: Niikura, 2002),international students Overall, the salient trend in the genre of inter-
(Nakayama, 2002: Yokobayashi, 2002), and returnee stu- cultural interaction is that the bulk of the attention is
dents (Ozawa, 2001). Although most of these studies now being paid to interaction within the corporate
are conceptual in nature, they provide solid sugges- sector, neighborhoods, and public schools, rather than
tions for applicability in actual interaction settings. between international students and hosts. Access to
Another significant development in this area is data on campus has been relatively open, and interna-
the work conducted on multicultural organizations, tional students had presented samples of convenience.
especially in the business sector. For example, ana- However, researchers are now attempting to analyze
lyses of problems in interaction between Japanese interaction in the business world, where the quality of
managers and local employees have been conducted in interaction is of utmost precedence to the success of
China (Nakamura, 2001), Taiwan (Wakabayashi, Chen, & the venture. More applied research in this form, in
Huang, 1999), and the United States (Imazai, Ohbuchi, & an area where explorative studies have prevailed, is a
Hayashi, 2000: Suzuki, 1998). In addition, the corporate welcomed trend.
and resident images of Japanese and Japanese com- This area has not particularly yielded some much
panies abroad have been investigated (Tanaka, Isaka, & warranted theoretically based studies. Yamamoto
Toshima, 1991: Tanaka, Toshima, & Isaka, 1993), providing (1998) analyzed Japanese intercultural interaction
much needed information toward training expatriates experiences from the viewpoint of Bennett's (1993)
on competent intercultural communication with the developmental model of intercultural sensitivity,
hosts, within their specific settings. From this per- while Suzuki (1998) conducted her study from the
spective, research involving international students had framework of social identity theory (Tajfel, & Turner,
been conducted much more extensively, and often 1978), but otherwise, the interactions have not been
times, suggestions from these studies were applied viewed from a theoretical base. Domestic
into the corporate setting. Such generalizations are researchers need to go beyond simply just describing
hardly as effective as applying the findings of these the qualities of interactions, and direct their interests
studies conducted specifically within business organi- toward predicting success (or failure) in intercultural
zations, geared toward analyzing communication interactions. Aside from those already mentioned,
problems between management and workforce. interaction theories, such as anxiety-uncertainty man-
Intercultural competence has also received some agement theory (Gudykunst, 1995), face-negotiation the-
due attention. Research has been conducted on its ory (Ting-Toomey, & Kurogi, 1998), communication
connection to intercultural literacy (Yamagishi, 1997), on accommodation theory (Giles, Coupland, & Coupland, 1991),
specific target cultures, such as China (Funayama, 2002), and expectancy violation theory (Burgoon, 1995), pro-
on Japanese abroad (Yamamoto, 1998), and from a vide established theoretical foundations on which
cognitive perspective (Nishida, Hammer, & Wiseman, 1998). intercultural interactions can be analyzed, yet these
This area of research, however, suffers from its insis- have not been adequately tested in intercultural inter-
tence on being a sender-centered concept, and fails to actions with Japanese.
take into account the role of the receiver in defining Intercultural Adjustment
competent communication. Perhaps intercultural adjustment is the largest
Some of the other topics of research in the area of category in terms of number of studies. Intercultural
intercultural interaction include interethnic contact adjustment research was sparse until the early 1980's.
(Ono, 2000: Ota, 2000: Sekiguchi, 2001: Yamanouchi, 1999), The earlier research were merely descriptive in
third culture kids and returnees (Kanno, 2000: Nakanishi, nature, i.e. probing into whether the sojourners were
1992: Osanai, 1992: Ozawa, 2000: Shibuya, 2000: Sono, 1992)' adjusting or not, but the more recent works center
and interaction/host perception (Gudykunst, Nishida, upon the processes and determinants by which they
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The Annual Report of Education Psychology in Japan Vol.42
successfully adjust. The research characteristic to essentially caused a fad in research. While these
the state of the art can be found in Japan, as its predictive and explanatory studies have contributed
scholars lead the world in theory development regard- much to the understanding of intercultural adjust-
ing adjustment. ment, a further search for the viability of a possibly
The most extensive category of research has been stronger predictive framework is warranted. Some
that of the adjustment of international students. alternative theories might include Kim's (2000)inte-
Since there has been a recent review of research grative theory of cross-cultural adaptation, and con-
involving international students (Tanaka, 1998), this tact theory from a social identity theory perspective.
review shall be restricted to research since that time. Intercultural Communication Education and Train-
As Tanaka has explained, cutting edge research in ing
this theme is still the function of social support net- Intercultural communication education is often
works on adjustment. Jou and Fukada (2002)have confused with multicultural education, international
summarized their findings in a review of the effects of education, intercultural education, transcultural edu-
social support on the adjustment of Chinese students cation, second language education, cultural sensitivity
in Japan, giving directives for future research, includ- training, and cultural diversity training. Often times,
ing qualifying their expanded matching model of these categories are used interchangeably, as their
social support. Tanaka (2000)also provided an over- boundaries are somewhat vague. For the purpose of
view of her studies on social network effects and this review, the focus shall be placed upon intercultur-
adjustment of international students in Japan, and it al training, whose ultimate goal is to facilitate suc-
seems that these two groups of researchers have set cessful and satisfactory communication between mem-
the trend toward adjustment research in Japan. bers of different cultural groups.
Mizuno, and Ishikuma (1998,2000a,2000b,2001a, 2001b) Domestic research on intercultural training had
have extended the theoretical framework of social been sporadic, until the commencement of the publica-
support, focusing on the role of professional helpers tion of the Intercultural Communication Journal, the
within their networks. The contributions of these official journal of SIETAR Japan, which has finally
studies have been reflected in administrative and provided an appropriate forum for intercultural train-
policy studies, such as Yokota (1999),Tsuboi (1999),and ing research. While the benefits of these training
Niikura (2000). programs toward facilitating the adjustment of corpo-
The social support trend has expanded out from rate expatriates are unquestionable, the concept of
international students to other sojourner groups, such such training is foreign to Japanese, and their methods
as housewives and family. Ohashi (1997),Suda (1999), might not be compatible with their learning styles
Isa (2000),Shibuya (2000),and Sato (2001)have studied (Kondo,1991,1995). Most of the studies are descriptive
the adjustment patterns of sojourner housewives, and of the methods used (Iwata, 1992;Komatsu,2000: Mizuta,
have incorporated the effects of host social networks 1990;Takai, 1993),while a minority analyze the process
and contact into their respective studies. The adjust- of learning within such programs (Kondo,1991,1993),or
ment of family members of corporate expatriates, assess the needs for them (Arimura,2001).Theory based
immigrants, and international students had been gen- studies are lacking, and the few such examples include
erally neglected until recently, and the increase in Isogai, Hayashi, and Uno's (1999)reentry program
attention toward their needs has been long welcomed based on Bennett's (1993)developmental model, and
by the field. That might justify the lack of theoreti- Takai's (1993)training proposal based on the social
cal development in the studies of this area, as most are skills-social support theory.
simply descriptive of the adjustment patterns, or are With this overview, it appears that this area
based on relatively aging theories. would be better served with the following directives.
In summary, domestic intercultural adjustment First, more theory based studies are urgently required.
research has taken on a new direction with the devel- Instead of blindly experimenting with various
opments in social support related theories, which have methods, a concrete training plan based on a theory of
―246―
adjustment, or the attainment of intercultural sensitiv- The state of the art seems to be evolving from a
ity is desired. Second, there are no empirical studies field which has concentrated on descriptive and ex-
probing into the effects of these training programs, plorative studies, to one which is increasingly becom-
and to present, there is no indication that they have ing conscious of theory building. Theory based
any benefit to the trainees. A pre-post field experi- studies, however, are usually structured upon existing
ment, consisting of training and control groups, with theories which had been conceived in foreign cultures,
longitudinal follow up data on their adjustment during and may not fully account for the particularities of
overseas assignment is warranted. Third, and per- Japanese intercultural interactants. Such forced etic
haps the most basic requirement, is a systematic needs approaches may be lacking in conceptual validity, and
assessment of the people whom the training is may give a false view of the communication perfor-
intended for. There are few studies which do this, mance of Japanese. Perhaps the major task of inter-
and training seems to be based on the subjective intui- cultural communication researchers for the next dec-
tion and assumptions of what the researcher considers ade is the generation of original theories catered to
important. A needs analysis would make training the needs and characteristics of Japanese people.
much efficient, concentrating on the specific skill and
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Conclusion tainable human resource development: The impor-
This overview of recent trends in intercultural tance of organizational context for training trans-
communication research is by no means exhaustive, fer. Journal of Intercultural Communication, 4,
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