04.

Simulation document
We noticed some pain points in people’s lives...
● Heavy products cannot be carried by everyone and can even hurt customers
Who we are? ● Additional fees for transport
Descontodos is a Brazilian online marketplace ● Limited choice
company for home appliances, computer electronics ● No time to choose the right product
● Uncertainty of quality of the product
evolving in the e-commerce and online retail industry.
● No reward when buying
● Sales are only during a period of the year

Our solution could be adopted by...

Juan Carvalho, accountant and family man. Suspicious … that could be solved
when it comes to deliveries, and eager to find good ● Heavy products delivered directly at home
discounts, he wants to order products in a practical ● Wide range of products
and easy way. He uses to refer products to friends. ● Recommendation system ensuring quality of the products
● Optimized pricing allowing fair prices and transparency

We will bring a real value to the market and answer customers’ needs
The online retailing industry is not first made to deliver heavy products to anyone. Descontodos aims to deliver a wide range of products such as home appliance or other heavy products to people who do not have the time to buy
and carry it at home, mainly if they are living far from stores or pick up points and this, for optimized prices and customized delivery.

Minimum viable product (features)

- Online platform connecting customers with suppliers
- Possibility to deliver cumbersome product
- Dynamic and optimized pricing

We will follow a well thought out Business Plan to ensure the durability of the solution
The objective is to connect home appliance suppliers with customers and to deliver their purchase at home. The revenues are generated at every transactions and from suppliers subscriptions. The main channel is our online platform which
allows households to find the best product and to recommend it to other users.

How Descontodos differentiate from its competitors ?

1. The pricing strategy: regional pricing allows bundling items & minimum limit pricing
2. Delivery at home
3. High variety of items
4. Ability for customers to upvote specific items

Importance of our partnerships with many suppliers which is our unfair advantage!