AIR PURIFIER

THE REAL CHOICE

PRESEENTED BY ASHOKA 5
05-AKASH GHOSH
06-AMRITMAY MAITY
11-ANKAN METYA
15-ARNAB ROY
27-DEBASIS PANDA
36-GOPINATH GUCHHAIT
66-ROHAN ADHIKARI
76-SAURABH GUPTA
81-SUBHAM KUMAR
INTRODUCTION

• What is Air Purifier?

• How air Purifier works?
OUR PRODUCTS

MINI DELUXE JUMBO

MARKET SEGMENTATION

• RESIDENTIAL
END USERS
• COMMERCIAL

• BUSINESS TO BUSINESS
BUSINESS • BUSINESS TO CUSTOMER
TYPE

• HIGH INCOME GROUP

• MID INCOME GROUP
INCOME • LOW INCOME GROUP
TARGETED CUSTOMER

❖ A FAMILY WITH YOUNG CHILDREN

❖ THOSE WHO ARE CONCERNED ABOUT HEALTH
❖ THOSE PEOPLE WHO ARE LIVING BESIDE ROAD
❖ THOSE WHO HAVE ASTHMA OR ALLERGIES FROM DUST
MARKETING STRATEGY
POTENTIAL
CUSTOMER

PRINT
ADVERTISING
TRADE
SHOWS PUBLIC
RELATIONS

INTERNET &
SOCIAL MEDIA
OTHERS
UNIQUE SELLING PROPOSITION
❖ SLIM & ELEGANCE DSIGN
❖ EASY MECHANISIM
❖ WE ARE USING ELECTRONIC AIR PURIFIERS INSTADE OF OZONE GENERATORS
❖ ENERGY EFFICIEENT
❖ 360 DEGREE AIR PURIFIER WITH ADVANCED AI TECHNOLOGY
BENEFIT
Our target market consumers are educated and concern about their health, so
better quality product like our air purifier will help them a lot.
• Those who have problem with various health diseases like dust allergy, pet allergy
or other air polluted caused disease, will be benefited by buying our product.
• Though they are quite modern in their lifestyle; they will like to have Air purifier
which has designable shape and attractive color.
• Those who have money but do not want to pay all the money at purchase time;
they can pay it by monthly installment.
• Consumers buying decisions mostly depend on their purchasing power and their
necessity, so price and product are the most important factors and consumer
seek benefits within this two factors.
CONCLUSION
We can say that it is quite evident that the market potential for our air purifier in
West Bengal is very high. But, to exploit this potential PURE BREATH must plan its
way very carefully. The above report describes us that how we can create a
potential campaign for the brand ‘PURE BREATH Air purifier’ we have taken.It also
defines us the IMC effort for this brand. We have formulated all the strategies
needed to gain substantial market share in West Bengal.After the above discussion
we can have the idea, how we can send message through different medium to our
potential consumers without making them confused so that our target consumers
will start using our brand and become loyal to this brand. In our promotion we used
serious conversation about the health effect and how our product can minimize all
these hazards.