8.

Significance Of The Study

This study focuses on the tourism industry of Bangladesh. This study aims
to understand the impact of place identity on the performance of small and
medium tourism enterprises. It also examines how place satisfaction and
support for the community mediate the relationship between place identity
and performance. This study explores the relationships between the
consumer's brand identification, and customer satisfaction, commitment,
trust, and loyalty toward travels and hotel management of Bangladesh. This
study has supported the scale's content validity. The findings have reported
a satisfactory fit for this study's research model. The empirical results shed
light on the direct and indirect effects on brand loyalty. This contribution
implies that brand trust had the highest effect on brand loyalty, and this was
followed by other determinants, including hotel identity, satisfaction, and
commitment. In conclusion, this paper identifies its research limitations and
puts forward possible research avenues.

9. References

10. Appendix
Screen shot of some questions from the Google form
Place Identity

(PI-1) This hotel has been recognized Strongly Disagree

as prestigious place. Disagree
Neutral
Agree
Strongly Agree
(PI-2) This hotel has many advantages Strongly Disagree
compared to others. Disagree
Neutral
Agree
Strongly Agree
(PI-3) This hotel is not a great place to Strongly Disagree
visit. Disagree
Neutral
 Agree
Strongly Agree
(PI-4) Our hotel is envied by people of Strongly Disagree
other hotels. Disagree
Neutral
Agree
Strongly Agree
(PI-5) The feelings of Native people is Strongly Disagree
very dense for this hotel. Disagree
Neutral
Agree
Strongly Agree
(PI-6) I feel at home in this hotel. Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
(PI-7) This hotel is like a part of oneself Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
(PI-8) I feel as a member of this hotel. Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

Satisfaction
(S-9) Choosing this hotel was a wise Disagree
decision. Strongly Disagree
Neither agree or disagree
Agree
Strongly Agree
(S-10) I am happy with the decision of Strongly Disagree
choosing this hotel. Disagree
Neutral
Agree
Strongly Agree
(S-11) Overall, how satisfied or very satisfied
dissatisfied are you with this hotel? somewhat satisfied
neither satisfied nor dissatisfied
somewhat dissatisfied
very dissatisfied

Support For Community

(SC-12) From scale 1-5 of 5 being the 1
highest how much assistance did you 2
3
receive in community projects?
4
5
(SC-13) This hotel provides financial Strongly Disagree
assistance. Disagree
Neutral
Agree
strongly agree
(SC-14) I am satisfied with community Strongly Disagree
festivals and event involvement of Disagree
Neutral
this hotel.
Agree
strongly agree
(SC-15) The Assistance environment Strongly agree
protection project of this hotel is Agree
Neither agree nor disagree
good. Disagree
Strongly Disagree

SMITE's performance
Strongly Agree
(SP-16) This hotel business has been
Agree
very profitable . Neither agree nor disagree
Disagree
Strongly Disagree
Strongly agree
(SP-17) Large number of customers Agree
were gained in this hotel. Neither agree nor disagree
Disagree
Strongly Disagree
Strongly agree
(SP-18) This hotel obtained rapid
Agree
growth Neither agree nor disagree
Disagree
Strongly Disagree
Strongly agree
(SP-19) This business has been
Agree
successful enough in this hotel Neither agree nor disagree
Disagree
Strongly Disagree
Strongly agree
(SP-20) The business fully met the
Agree
expectations of owners and Neither agree nor disagree
Disagree
customers in every possible way Strongly Disagree
regarding this hotel

Tables generated by SPSS

gender of respondence
Cumulative
Frequency Percent Valid Percent Percent
Valid male 35 70.0 70.0 70.0
female 15 30.0 30.0 100.0
Total 50 100.0 100.0

age of respondence
Cumulative
Frequency Percent Valid Percent Percent
Valid 15-25 34 68.0 68.0 68.0
 26-35 15 30.0 30.0 98.0
36-45 1 2.0 2.0 100.0
Total 50 100.0 100.0

income of respondence
Cumulative
Frequency Percent Valid Percent Percent
Valid 5000-15000 26 52.0 52.0 52.0
16000-25000 11 22.0 22.0 74.0
26000-35000 8 16.0 16.0 90.0
36000 or above 5 10.0 10.0 100.0
Total 50 100.0 100.0
Crosstabs
age and gender and income of respondence

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
gender of respondence * age 50 100.0% 0 0.0% 50 100.0%
of respondence

gender of respondence * age of respondence Crosstabulation

Count
age of respondence Total
15-25 26-35 36-45
gender of respondence male 24 10 1 35
female 10 5 0 15
Total 34 15 1 50

gender of respondence * income of respondence Crosstabulation

Count
income of respondence Total
 5000-15000 16000-25000 26000-35000 36000 or above
gender of respondence male 18 7 5 5 35
female 8 4 3 0 15
Total 26 11 8 5 50

Reliability Analysis

Scale: ALL VARIABLES

Place identity

Reliability Statistics
Cronbach's
Alpha N of Items
.846 8

Item-Total Statistics
Cronbach's
Scale Mean if Scale Variance Corrected Item- Alpha if Item
Item Deleted if Item Deleted Total Correlation Deleted
This hotel has many 24.2200 24.298 .686 .816
advantages
This hotel is not 25.3600 28.562 .153 .883
Our hotel is envied by 24.4200 25.432 .612 .825
The feelings of native 24.2200 25.481 .601 .826
This hotel has been 24.1000 25.888 .493 .838
recognized
I feel at home 24.2800 22.124 .754 .804
This hotel is like a part 24.3000 23.357 .748 .807
I feel as a member 24.4000 23.184 .710 .811
Satisfaction

Reliability Statistics
Cronbach's
Alpha N of Items
.233 3

Item-Total Statistics
Cronbach's
Scale Mean if Scale Variance Corrected Item- Alpha if Item
Item Deleted if Item Deleted Total Correlation Deleted
Choosing this hotel 8.0000 2.408 .014 .404
I am happy with the 8.1400 1.470 .342 -.447a
Overall, how satisfied or 7.5800 2.371 .055 .311
a. The value is negative due to a negative average covariance among items. This violates reliability
model assumptions. You may want to check item co-dings.

Support for community

Reliability Statistics
Cronbach's
Alpha N of Items
.608 4
 Item-Total Statistics
Cronbach's
Scale Mean if Scale Variance Corrected Item- Alpha if Item
Item Deleted if Item Deleted Total Correlation Deleted
From scale 1-5 11.5800 4.330 .376 .553
This hotel provide 11.2400 4.309 .360 .570
I am satisfied with 10.9800 5.693 .324 .586
The assistance environment 10.8400 4.423 .538 .431

SMTE's performance

Reliability Statistics
Cronbach's
Alpha N of Items
.832 5

Item-Total Statistics
Cronbach's
Scale Mean if Scale Variance Corrected Item- Alpha if Item
Item Deleted if Item Deleted Total Correlation Deleted
This hotel business has 15.5800 8.820 .461 .840
Large number of customer 15.6400 7.664 .561 .819
This hotel obtained 15.8800 6.557 .806 .743
This business has been 15.5800 7.840 .694 .785
successful
The business fully met the 15.8000 6.939 .663 .790