NOTRE DAME OF JARO INC.

Msgr. Lino Gonzaga St. Jaro, Leyte

notredame.jaro@yahoo.com.ph
QUARTER 4 – PRINCIPLES OF MARKETING 11
WEEK 4
NAME&YR/SECTION:
_________________________________DATE:___________

Marketing Implementation

OBJECTIVE:
 identify target market and positioning
 explain the significance of the marketing mix to
motivate the potential market to buy the product or
service (the marketing plan)

DISCUSS
ION
Corporate objectives are the strategic statements of where the company wants to be. The objectives might be as
follows:
• Financial: market share, sales, profit, return on investment, etc.
• Philosophical: perhaps a mission statement expressing the core values of the organisation.
• Qualitative: service levels, innovation, etc.
Corporate objectives often involve trade-offs, since all firms have limited resources and can concentrate on only
one area at a time. In some cases the tradeoffs involve diametrically opposed objectives. Weinberg3 proposes a set of eight
trade-offs in setting objectives, as follows:
1. Short-term profit vs long-term growth. 5. Profit vs non-profit goals.
2. Profit margin vs market positioning. 6. Growth vs stability.
3. Direct sales effort vs market development. 7. Change vs stability.
4. Penetrating existing markets vs developing new 8. Low-risk vs high-risk environments.
ones.

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 EVALUA
TION
Who should be consulted when setting objectives?

For some questions and inquiries, you can contact me at the following:

Email Address: terradobsed@gmail.com

Facebook Account Name: Via Terrado Cañeda

PREPARED BY:
___________________________________
Name & Signature of Student
MRS. VIA T. CAÑEDA
TEACHER
___________________________________

Name & Signature of

Parent/Guardian

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