FINAL PROJECT

Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Send to: operations@eneb.com

Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:

ENEB Business School

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 Final Project Guidelines

Please use this format to submit your final work. The paper must follow all the
guidelines as instructed in order to obtain full credit.

Remember that our team of tutors is available for any questions regarding your
final work. You must present the final version of your work as no previous
corrections will be carried out. To submit the final project, students must use
the template below, with their answers written after each statement.

Please present your final paper according to these requirements:

 Arial 12 Font.

 Margin: 2,5.

 Line spacing: 1,5.

 All fields on the cover page must be completed.

 The document needs to be properly paged.

Your final project must be authentic and individual. Any work that has been
plagiarized or papers written by others or with the help of others are likely to be
failed. If this occurs for the second time, you will not be permitted to obtain your
degree.

Be aware that you are permitted a maximum of two submissions per subject. If
both projects do not meet the standards and fail, the student must pay the
corresponding fee to be evaluated again.

When writing your final project please use Microsoft Office, Adobe or Apache's
Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your

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tutor when using a different format. Additional information about the software
will be needed.

Please use the following format:

ddmmyyyy_Subject_LastNameandName.pdf

Example:

11052019_StrategicManagement_ElsaMoore.pdf

The project should not exceed more than 18 pages, excluding the cover page,
bibliography and the appendix.

Evaluation Guidelines

The final work will be evaluated based on the following criteria:

 Acquired knowledge (25%): the knowledge acquired throughout the

course of the subject will be evaluated through the analysis of the
theoretical data shown in the project presented by the student.

 Development of the Subject (25 %): the interpretation of the thesis

subject by the student and its development will be evaluated in a
coherent and analytical manner.

 Final result (25%): the final evaluation is based on coherent

solutions applied to solve objectives set out in the paper. The
presentation must be conclusive and formatting must meet
established parameters.

 Additional information and bibliography (25%): additional

information regarding the research and subject matter will be

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 evaluated and taken into consideration as a bonus. This consist of:
bibliography, visual graphics, charts, independent studies carried out
by the student, external academic sources, articles of opinion, etc. All
sources, both printed and online, must be referenced according
to the APA regulations.

BACKGROUND

Michael is the owner of a small multi-brand clothing and accessories store in

Barcelona. Little by little Michael has gained a position among the big stores of
the city, managing to get a significant number of clients that are loyal to him.
Michael has decided that it is time to change some aspects of the business to
stand up to large companies that, like him, sell clothing and accessories of
several brands.
Due to his desire to grow and compete at a higher level, Michael asks you to
help him design and plan a series of actions that will allow you to reach the
desired level.
After a first meeting, you agree that you will carry out a benchmarking process
to progressively gain positions, contributing to this so that the quality of the
service is not lost.
Some of the current features of Michael's company are:
- Both the store and the store is small, so that it has little product in stock,
although it gives the possibility to customers to ask for what they do not
have. In a way, we could say that from time to time when it makes the
sale by catalogue.
- These product orders out of stock are usually delayed between 5 days
and a week, implying that the customer must wait longer than if you order
online in another establishment.
- About these orders, some suppliers do not accept small orders, so
sometimes these orders take longer than those mentioned above. Most
of its customers know this, so they are farsighted and go to the store in
advance to see the collection and the catalogue.
- The store has a website, although we should mention that it is somewhat
neglected and outdated. Besides, it does not offer online sales.

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 - Michael uses a space in the warehouse of a nearby store that belongs to
a friend in times of high concurrence since his warehouse is small. This
means that he often has to move there to bring the genre to his
customers and that he must have a trusted person to stay in the store
when he leaves the warehouse.

The benchmarking process will be carried out on one of the following chains:
Amazon, Ali Express, eBay or Asos.

DEVELOP
1. Choose one of the companies on which the benchmarking process will
be carried out and make a brief description about it concerning some
element of your supply chain, such as the order delivery service, the
operation of the warehouse or the modalities of purchase that allows.
The advantages of this system must be specified, as well as its
operation.

2. Concerning the description just made, and taking into account the
particularities of Michael's company, lists those aspects that must be
improved to reach a higher level.

3. Knowing those aspects that require improvement, establishes a series of

benchmarking objectives. Here the following questions should be
answered.

 What is the perception of benchmarking and what benefits can it

provide?
 What do we want to achieve with the implementation of a
benchmarking process?
 What actions should be implemented to improve the aspects in
which it fails?

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4. Based on these objectives and the differences between Michael's
company and the selected company, it establishes those actions and
processes that Michael should implement in his business to improve and
gain positions in the market.

5. Concerning the new trends in the supply chain that have been discussed
in the last topic (module 4) of the manual, what new trend or trends do
you think Michael should implement? Justify your choice and list the
benefits that this trend would bring.

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