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which value you

want to give for


customers

CONTEXTwhat
DEFINING
you can
What do directly
we havedo - what
you can provide
[Draft] Event Objective

general infor
(age, school,...)
CUSTOMERS UNDERSTANDING
What do they want
Customers Infor

Level of their
skills /
knowledge

Skills / Knowledge
which value you which value
want to give for want to giv
what will
customers customers
customers think /
feel / do after
NTEXTwhat
DEFINING
you can
joining the event
ALIG
what you c
What do directly
we havedo - what directly do
you can provide you can pro
[Draft] Expected Outcome [Finalized] Event Objective

you can collect


customer BREAK DOWN INTO SMALL
persona OBJECTIVES
based onthrough
sở
1. assumption
thích, habit,
2. survey
hobby
general infor 3. past data /
(age, school,...) analysis
suggested
ERS UNDERSTANDING
content: pains,
What do they want gains, customers
Behaviours job

WHEN LEAVING THE EVENT, WHA


1
Level of their
skills /
Collect from 2
survey if any 3
knowledge

Expectation of Customers M

- Gain creators
- Pain relievers
- How to align with the needs of customers
- Make sure all the ideas here relevant with the core
what will
which value you
customers think /
want to give for
feel / do after
customers
joining the event
đây là những
ALIGNMENT
what you can PROCESS the changes you idea nên có
directly do - what trong buổi event
want to see in
you can provide này - k ph là
[Finalized] Expected Outcome participants
How to measure Outcome? content cụ thể
itsession
would be better
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path
any ideas for keyfor
message
making
-customers
not only at the
end of thepls
satisfied, event
fill
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in :) no matter it
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to help
GOAL (MoS / KPI) attendees be
- it's idea. pls fill
reminded about
all your ideas
the key message
#NPS -make
don'tsure
make allthe
#MoD key message
these ideas here
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still align with all
the
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event. make it
KEY MESSAGE relevant
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AVING THE EVENT, WHAT WILL YOU WANT THE ATTDS TO BEAR IN MIND? -hsyou
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OWN YOUR KEY MESSAGE & MAKE IT RELEVANT own your key
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sessions
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MUST-HAVE IDEAS segment
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chơi dạng
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eeds of customers
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thì must have
idea là có những
space nhỏ để
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hơn là space
lớn, có OC join
để encourage
các bạn nói
trong space nhỏ,
ít hỏi câu hỏi
raise voice
publicly,...
đây là những
idea nên có
trong buổi event
này - k ph là
content cụ thể
itsession
would be better
if you can build a
path
any ideas for keyfor
message
making
-customers
not only at the
end of thepls
satisfied, event
fill
but along the
in :) no matter it
way,
is about youcontent
have a
plan
or organizingthe
to help
attendees be
- it's idea. pls fill
reminded about
all your ideas
the key message
-make
don'tsure
make allthe
key message
these ideas here
seperate fromthe
still align with all
the
event things in the
event. make it
relevant
vdu: event cho
-hsyou
c3,have to
cái need
own your key
của hs cấp 3 là
message
đc chơi, ghét
ngồi nghe, đc
the
quenattds will be
nhiều
more WOW
người nên mustif
the
have idea cho&
sessions
key messages
segment này là
are linked
cho nhiều trò
together
chơi dạng
interact với
nhau, hạn chế
nói quá 15ph,...

vdu event cho hs


năm nhất,
behaviour chung
là ngại ngùng, k
dám raise voice
thì must have
idea là có những
space nhỏ để
interact dễ nch
hơn là space
lớn, có OC join
để encourage
các bạn nói
trong space nhỏ,
ít hỏi câu hỏi
raise voice
publicly,...
EV
Session Principles
DATE
TIME
1. Start with the AM
objectives and end with
CTA
2. Have sum up for EVENT OBJECTIVE EXPECTED OUTCOME
each session (around
3mins)
3. Don't deliver a
listening time for more BREAK DOWN INTO SMALL
than 20mins 0
OBJECTIVES

MUST-HAVE IDEAS

- Gain creators
- Pain relievers
- How to align with the needs of customers
- Make sure all the ideas here relevant with the core of events

AGENDA
Done Duration Time Faci
SESSION

0
EVENT NAME

CHAIR
TECHNICAL
LOGISTICS

EXPECTED OUTCOME GOAL KEY MESSAG

0
#NPS WHEN LEAVING THE EVENT, WHAT WILL Y
#MoD OWN YOUR KEY MESSAGE & MAKE IT RELE

VE IDEAS THEME

rs
th the core of events

Detail Objective
CHECK IN
CAMERA

KEY MESSAGE

VING THE EVENT, WHAT WILL YOU WANT THE ATTDS TO BEAR IN MIND?
R KEY MESSAGE & MAKE IT RELEVANT

THEME

Expected Outcome Logistics


Build event overview
+ Generalfaci,
Manage agenda (from
chairwith theobjective
clear stage of inviting to working)
& expected outcome to
AGENDA work on the detailed content & ensure that the details match
MANAGER with theallgeneral
(AM) Ensure action
(deal w popup steps
about set arecut
AGENDA: fulfilled about
time for the agenda
session, faci doesn't
show up,...)
=> deal w problems related to AGENDA (CHAIR, FACI, TIME
WORKING PROCESS WITH CHAIR & FACI
Commication is the process to be remembered. BE WELL-PREPARE
Get Consultancy from External Relations for Partners/ Guest & Brand Ma
No. Define the pool of chair & faci, based on:Steps
#0 + theircan
- how profile
they/ fit
experience
with the role? why them but not others?
#1 + event's
- what coredo we need from them? does it relate to the event?
values
#2 Letter
+ Event ofintroduction
invitation + a clear reason of why inviting them + full information about the event
#3 + Role clarification
Follow-ups / Support
#4 +
+ Timeline
to remind understanding
them along the//way
Agenda understanding
Pitch idea meeting (Rehearsal 1)to ensure the ddl is met
#5 + it's recommend
-- This is thewith
space to
forprovide slide template for faci with clear expectation
Rehearse slide &them
talk to
likepitch
real the idea of the content
#6 Expected
Expected outcome:
outcome: finalized
they knowdetailed
what iscontent before
good about themoving
sessiontotolàm slide
keep and what needs
#7 improvement
On-site support (if needed)
Follow-up
#8 + Thank you (can be done in onsite) with present if possible
+ Feedback form
in small events,
this role can be
Manage the organizing of event
with AM
(manage people for the organizing part)
(log,
Ensurecamera man,steps
all action check-in,...HR MAP)
are fulfilled about organizing
HR MANAGER Deal with popups related to organizing when onsite
(lack of log, attds injured,...)

Coordinate w AM if needed

SS WITH CHAIR & FACI


e remembered. BE WELL-PREPARED
ns for Partners/ Guest & Brand Management
Note
0
event? 0
+ but you still need email because it shows
full information about the event & their roles& (context of the
having
one the
you event
- event overview, date / time / customers / scale / ge
professionalism respect for want to
Remember to keep everything recorded
0
ar expectation Remember to record the action steps & ensure all
the action steps are fulfilled
olàm
keep slide
and what needs 0
0
e 0
Tracking Delegation Content Technical 1/4

Progess 17% 60% 0%

Complete

Deadlines/
PRE-ONSITE WORKING BLOCK Date

Agenda feedback and discuss 04/09


Finalise general agenda 05/09
CONTENT Fill the detailed session 06/09
Rehearsal 1 (AM x Faci by Faci) 07/09
Rehearsal 2 (AM x All Stakeholders) 08/09
Send google calendar to save slots 09/09
Add agenda and notes to google calendar 10/09
Mail mời gửi 11/09
DELEGATION Feedback form done 12/09
Feedback form finalization 13/09
Output sent 14/09
Slides template 15/09
TECHNICAL Finalise slides before rehearsal 1 16/09
Finalise slides before rehearsal 2 17/09
2/4 3/4 4/4 5/4 6/4 7/4 8/4

start filing
detail
agenda

done slides
template

Cal saving
slots

4 Tick "x"
Day left
Status Notes Name Name Name Name
-325 Done
-324 In progress
-323 Done
-322 Done
-321 In progress
-320 Done
-319
-318
-317
-316
-315
-314
-313
-312
0 0 0 0
9/4 10/4 11/4 12/4 13/4 14/4 15/4 16/4 17/4

done tổng
done slides rehearsal rehearse onsite
faci by faci

finalize slides finalize slides


#1 #2

Agenda
update/ Mail
Mời

Name Name

0 0
18/4

Fb form
finalization
DETAI
Date Chair
Time Tech
AM Log

- From AM
EXPECTATION FOR ONSITE + suggested: be like a duck (problems solved internally and don't show it to ex
so that everyone can behave correctly + clear role in onsite (what problem approach who)
+ don't wait

AGENDA
Duration Time Faci
SESSION
DETAILED AGENDA & HR MAP

ike a duck (problems solved internally and don't show it to external)


site (what problem approach who)

Detailed Session
ENDA & HR MAP
Check-in
Camera

- From others:

RISK / PROBLEMS CAN HAPPEN Organizing / Way forward


HR
FEEDBACK FOR NEXT EVENT
This space is to evaluate your event to convert it into learning points not only

Scope Name

PRE-ONSITE WWW
you can use start (working w AM - faci,
- stop - keep rehearsal, agenda
model also building, event
preparation,...)
EBI

Scope Name
you can use start
- stop - keep
model also
WWW
this scope is ONSITE
recommended to (organizing,
happen right behaviours, pop-
after the onsite ups,...)
because you will
forget all the
things happening EBI
in the event
after a few days

Scope Name

POST-ONSITE WWW
(Event follow-up,
feedback form
response, output,
recap, thank you
letter,...)
EBI
FEEDBACK FOR NEXT EVENT
ur event to convert it into learning points not only for you but also for your successors

Name Name Name

Name Name Name

Name Name Name

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