Reaching out to

Consumers
during Covid-19….

Global Proficient
Research Services
What has Covid-19 resulted in, for MR world…

Consumer attitudes, consumption & purchase habits have rapidly evolved –

some to remain even post Covid-19 era. So, the need to understand consumer
better is felt more than ever now...

…And restrictions / lockdowns, social distancing norms, increased focus on

personal hygiene, etc. limits the scope of face-to-face interactions, calling for
adopting newer means to engage with customers in this “new normal” world…

Next few slides, looks at possible ways to touch base with ‘consumers’
across stages of interactions against the measures adopted during pre-
covid times.
STAGE I : RECRUITMENTS
Pre-Covid
Multiple routes to directly tap-
in the target audiences…
Prominent more direct routes included
residential / commercial areas, street
intercepts, store exits, etc.
Physical Visits possible for
Quality Checks & Control …
Possible to physically verify the
recruitments through household / office
visits, re-confirm the participation
Post-Covid
 As an alternative to face-to-face recruitments, following sources are used
to identify & recruit the target audience :
Source : Database of past survey Source : Snow Balling
participants / Panel Members • Here, the ‘known’ contacts of an eligible
participant is approached and invited to
• These participants are kept participate, considering the nature &
engaged and their profile, permittable scope of work.
details refreshed on regular
basis Source : Social Media Posts / Profile Review
• It helps us in bringing • Technical expert teams are actively engaged
efficiency during the on social media and look out for the
recruitment stage by required target profile and invite them for
empowering us to quickly identify interactions, as and when needed.
the target audience.
 Post the recruitment, the team is in regular touch with the participants over
phone to ensure his / her well-being and re-confirm the participation, until
the scheduled plan is executed.
 To ensure quality and as relevant, the purchase receipts / proof of eligibility
are also collected from all the participants
STAGE II : PRODUCT STIMULUS

Pre-Covid Post-Covid
 The products / stimulus are centrally procured at our office, and in-consultation
with the research teams – we re-arrange the stimulus as per the research
mandate of product codes, rotations (placement order),etc.
Dispatches & Control easier
 Here, since the recruitment is done through more in-direct routes – the
Physical validations possible of the required measures to ensure genuineness of participants address,
product / stimulus dispatches willingness to participate, etc. are ascertained before dispatching the
products.

 Given the covid-19 pandemic, all required hygiene measures related to

product packaging are followed.
Options exists to bring
together consumers for  A clear mandate of Do’s & Don’ts shared with the respondents, with
every parcel. These involves measure related to ensure the products are
immersion sessions stored and consumed as per the research design. A regular follow-up calls
done to respondents to ensure the adherence.
Traditional FW approach with participants
being invited at a central location possible
 And post receipt of the product stimulus – within 24 hours, a confirmation
seeked from respondents with details of the product counts & images as
proof of receipts.
STAGE III : DATA COLLECTION
Pre-Covid
F2F Interactions
Engaging F2F was possible, giving us
flexibility to extend the interview duration,
More Controlled Interactions
The interactions were more in control,
gave flexibility to Moderators /
Investigators to include multiple types of
probes / questions
Post-Covid
 Given the constraint choice of F2F interactions, alternatively we have availed
Zoom licenses to engage smoothly, without disruption with consumers.
 Such interactions gives us the same experience which was through venue-
based DI’s / FGD’s during pre-covid times.
 Here, to ensure technical glitch-free experience – all the required set-ups,
internet bandwidth checks, camera resolution, connectivity networks, etc.
are all pre-tested in advance.
 Our tried & tested measure of using Zoom calls includes doing product tests
research for a wheat floor brand – where the entire experience of ‘Roti-
making’ and other cooking work related interactions were all done through this
set-up.
Thank You
Thank You

Ms.
Mr. Kajal
HarshGupta
Patil Kajal.gupta@gprs-india.com
contact@gprs-india.com www.gprs-india.com
+91
+91 70578
9975147160
78543 contact@gprs-india.com

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