D.

A.V.
SR.SEC.PUBLI
CSCHOOLKOTKHAI
PRE-BOARDEXAMINATI
ON
BUSI
NESSSTUDI
ES
10+2
TI
ME:1HOUR M.
M.25

1.‘
Tempt
ati
ons’
isaf
oodj
ointi
nImper
ial
Mal
li
nBengal
uru.I
tisbecomi
ngpopul
aramong
studentsandwor kingpeopl eduet oheal thy,on- t
he-godishesoni tsmenul ike‘PaneerWr ap’,
‘
ChickpeasSal ad’,‘Gr il
ledSandwi ches’ ,
etc.Ithasnowdeci dedtoopent wonewbr anchesi nother
partsofBengal uru.Whi chf inancialdeci sionhasbeendi scussedi nt heabov ecase?
1.Long- termi nv est mentdeci sion 2.Shor t-
termi nvestmentdeci si
on
3.Dividenddeci sion 4.Financingdeci si
on
2.Thepr ocessofcl assi f
icat i
onofpr oduct sintodi f
ferentgroupsont hebasi soft heiri
mpor tant
characteri
sti
csr eferst owhi choft hef ollowingmar ketingfunctions?
1.Grading 2.St andardizat i
on
3.Productdesi gning 4.Mar ketingplanning
3.Whi l
ethepr oduct_ _ _____ ____
_ _set sthel owerl imitofthepr i
ce, theut i
li
typrov i
dedbyt he
productsetst heupperl imi tofpr i
ce, whichabuy erwoul dbepr epar edt opay .
4.State,gi
vingr eason, whet herthef ollowi ngst atementi str
ueorf alse:
‘‘
Advertisingr ef er stoshor ttermi ncent i
veswhi charedesi gnedt oencour aget hebuy ersto
makei mmedi atepur chaseofapr oduct .’
’
5.ThepackageofKRM RawaI dliMi xdescr i
best hepr ocedureofcooki ngi dli
sint hreeeasyst eps.
Ital
sospeci fi
esi t
si ngr edients,instructionsf orstorageandser ving.Thef unctionper formedby
thelabelintheabov ecasei s:
1.Descr ibingt hepr oductandspeci fi
esi t
scont ents. 2.Ident ifi
cati
onoft hepr oductor
brand.
3.Hel pingi npr omot i
onofpr oduct s. 4.Pr ov i
dinginf or
mat i
onr equi
redby
l
aw.
6.Whati smeantby‘ Al locat i
veFunct i
on’ ofFinanci alMar kets?
7.Witht hehel poff inanci al planning, capital canbemadeav ail
ableat_ _______cost
1.Mor e 2.Medi um
3.Mi nimum 4.Zer o
8.Higherdebtequi t
yr atio( debt /equi ty
)resul tsin
1.Lowerf i
nanci al r
isk 2.Higherdegr eeofoper atingrisk
3.Hi gherdegr eeoff inanci alrisk 4.HigherEPS
9.Othert hingsr emai ningt hesame, anincr easei nthetaxr at eoncor poratepr ofi
ts
1.Maket hedebtr el
at ivelycheaper 2.Maket hedebtr elati
velydear er
3.Hav enoi mpactont hecostofdebt 4.Wecan’ tsay
10.ABl td.ar eputedaut omobi l
esmanuf actur er,needsRupeest encr oresascr or
esas
addit
ional capi taltoexpandi tsbusi ness.At alJalal,t
heCEOoft hecompanywant edto
rai
sef undst hroughequi ty.Ont heot herhandt hefinancemanager ,Nainasai dthatthe
publi
ci ssuemayexpensi veonaccountofv ar i
ousmandat or yandnonmandat ory
expenses.Ther efore, i
twasdeci dedt oallott hesecur i
tiestoi nstit
uti
onal i
nvest ors.
Namet hemet hodt hroughwhi cht hecompanydeci dedt oraiseaddi ti
onalcapi tal
.
1.Of ferf orsal e 2.Publ i
cissue
3.Priv atepl acement 4.Rightissue
11.Whi choft hef ollowi ngf allsint hecat egor iesofZer oCouponBond?
1.Treasur ybi l
ls 2.Commer ci
al bi
ll
3.Cer tifi
cat eofdeposi t 4.Commer ci
al paper
12.____ _
___ ____i sknownast hebr idgef i
nanci ng.(Commer cialpaper/Certi
ficateof
deposit)
13.Beaut yProductLtd.i
sanat uralandethical
beautybrandf amousf oroffer
ingorganic
beautyproductf ormenandwomen.Thecompanyusespl antbasedmat er
ial
forits
productsandi sNo.1beaut ybrandinthecount r
y.I
tnotonl ysati
sfiesit
scustomer sbut
alsobeli
ev esinoveral
lprotect
ionoftheplanet.
Ident
if
yt hemar keti
ngmanagementphi l
osophybeingfollowedbyBeaut yProducts
1.Pr oductconcept 2.Producti
onconcept
3.Mar keti
ngconcept 4.Selli
ngconcept
14.Throught hemedi um of_____
_ _
___theinfor
mationrequiredbylawcanbegi ven.
(Labell
i
ng/Br anding)(1*
14)

15.Cur rently,thebankingsect orintheI ndianeconomyi sfacinglotsofpr oblems.Ther atesof

i
nt erestthatbanksar epay i
ngondeposi t
shav esharplydecr eased;asar esultbanksar eablet o
collectlesseramount sofdeposi ts.Duet ot hepolici
esoft heReser veBankofI ndi
a, lendingrates
hav ealsodecr eased.Theaut omobi leindustryisalsofacingal otofproblemsandt hust heyhav e
alsor educedt hepr i
cesofcar s.Thishasencour agedpeopl etotakecarloansf rom banksast he
i
nt erestratesonl oans,alongwi t
hpr i
cesofcar sintheautomobi lesectorar edecli
ni ng.Duet ot hi
s
posi t
ionoft ightli
quidit
y,‘TheOber oi BankLt d.
’decidedtor aisefundsbyi ssuinganunsecur ed,
shor t-
termi nstrumentwhi chcoul dbepur chasedbycor porations,compani esandi ndi vi
duals.
(a)I denti
fyandexpl ai
nt hemoneymar ketinstrumentusedby‘ TheOber oi BankLtd. ’toraise
funds.
(b)Al soexpl ai
nt hemoneymar ketinstrumentusedbyt hebankst omaint ai
nCashReser v eRati
o.
3

16.‘ St ayFi t’,apr obiot icdr i

nkwasl aunchedi nt hemar ketbyDabal Indi aLt d.andisav ailablei n
variousci t
iesacr osst hecount ry.Doct orsar er ecommendi ngi tasi tisv eryuseful f
ort hest omach.
Thecompanyi sal sousi ngv arioust ool st oinfor m andper suadecust omer sabouti tspr oduct .It
hasr ecent l
yst artedf reedi stri
but i
onofi tssampl est oencour aget hecust omerst oknowabouti ts
benef itst obuyt hispr obi oticdr inki nf utur e.Thecompanyhasal soappoi ntedal argenumberof
salesper sons, whocont actt hepr ospect i
v ebuy ersandcommuni catewi ththem tomakesal es.
Thi sway ,thecompanyi sabl et odev elopper sonal rappor twi t
hi tscust omer s.Inor dert ocr eat e
awar enessandI nor dert ocr eat eawar enessandt oincreasei tspopul ar it
yamongschool children,
i
tal soor gani seswor kshopsf orst udent sandt eacher s.Italsoar rangedv isit
sofst udent sand
teacher st ot hef act or ytocr eat eawar enessaboutt hest andar dsofhy gieneadopt edi npr ocessi ng
andpackagi ng,et c.Thi shel pst hecompanyt obui l
daposi tiv
ei mageofi tsproducti nthesoci ety.
Thiswayt hecompanyi susi ngacombi nat i
onofcommuni cationt oolst oinform andper suade
cust omer saboutt heirf irm’ spr oduct .
Ident ifyandexpl ai ntheset ool s. 3
17.Fr om l astmanyy ear s, i
nt hemont hofNov ember ,duet osuddenr i
sei nt hepollutionl evel sin
Del hi andot herpar t
sofnor t
her nI ndi a, t
her ehasbeenani ncr easei nt hedemandf orai rpur ifi
ers.
Inder pr asthaTechnol ogi esLt d., amanuf actur erofai rpur i
fierswant st oencasht hisoppor t
uni ty
andwant st or ai
sei tsi nv estmenti nst ock.I tisexpect edt hatt hisdeci si onwoul dincr easet her ate
ofpr of itabilityoft hebusi ness.Duet ot hi smanycompet i
torshav er ecent lyenteredi nthi sindust ry.
Inor dert oi ncreaset hesal es, thecompanyhasst artedsel li
ngai rpur ifiersonl i
beral credi tterms.
Iti
snotaf fect i
ngt hepr ofitsoft hecompanysi ncet hepr oduct ioncy cleoft heproducti sshor t.
Ident ifyandst at
eanyt wof act or st hat‘ I
nder prast haTechnol ogi esLt d.’wi l
lkeepi nmi ndbef ore
deci dingi t
swor ki ngcapi talrequi rement s.Alsost atethreeot herf act or swhi chshoul dbekepti n
mi ndwhi ledeci dingt hewor kingcapi tal requirement sofacompany .
5