Contact
8412868295 (Mobile)
Prakash Chokkalingam
prakash.mcn@gmail.com Student
Hayward
www.linkedin.com/in/prakash-
chokkalingam-26a99927 (LinkedIn)
Summary
Top Skills I am an experienced Data Engineer with Salesforce and have
Data Warehousing extensive experience in Datawarehousing, SQL,Data Modelling,
data modelling BI ETL Technologies - Informatica, Analytics,Teradata, Excel, VBA
Informatica Macros and have also worked on Python, wave dashboard. I have
worked with pharma sales data (ZS), supermarket retail point of sale
POS customer transaction data (Quantium Analytics) and software
license usage data (Salesforce) and have uncovered insights by
calculating key performance indicators.

Experience
California State University - East Bay
Student
January 2020 - Present (10 months)
San Francisco Bay Area

Salesforce
Data Engineer
February 2017 - December 2019 (2 years 11 months)
Hyderabad Area, India

I am the data product owner for Restricted Use License Usage upsell program
where I build data pipeline, dashboard and drive business analysis/dashboard
adoption that enables usage based selling. I interact with Account Executives
and Sales leaders/field sales to receive feedback for new data requirements/
features.

Re engineered webinar engagement data warehouse system, reducing the

number of failures from 15-20 to 0-1 in a span of 2 months.

Designed and developed a data quality framework that automates the data
quality process that proactively captures errors and alerts users during data
loads, using the tools –ETL Tool Informatica, SQL and Python.

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Delivered model files of critical metrics to be used by data science team for red
account focused on support products.

Data exploration and documentation of salesforce customers’ org usage

metadata tables across clouds to discover highly valuable metrics with
potential to be included in predictive models, analytical needs and improve
data products. The findings related to data dot com, permission set license
metrics and communities’ analytics are being leveraged in the projects

Quantium
Analyst
January 2016 - January 2017 (1 year 1 month)
Hyderabad Area, India

My work at Quantium involves delivering impactful insights to major FMCG

CPG (Consumer packaged goods) clients (Unilever, Mars Food, Pepsi Co
etc.) in Australia using rich supermarket customer transaction data (Collected
through retail Point of Sale) leveraging my technical skills in Informatica, SQL,
Excel , Big Data Spark SQL , R and internal reporting tool.

*I have worked extensively on a number of data analysis briefs in retail

industry and provided insights covering Basket affinity, Loyalty, Inter
Purchase Interval, Cross shop, Promotional uplift, Demographics, Impulsivity
measurement, Brand analysis as well as customer profiling based on life
stage ,affluence and past consumption pattern.
*I assisted in the data preparation of predictor variables for developing a
statistical model to predict Out of Stock occasions in a retail supermarket. This
resulted in increased accuracy of 15 percentage points in predicting the Out
Of Stock occasions.The project was done in big data cluster: Spark SQL and
Scala were used.
*Automated time consuming Lead creation process for social media targeting
using Excel, VBA Macros and Teradata. After collecting feedback from the
stakeholders, I had included the suggested features to make the tool robust
enough to handle 95% of the requests.

ZS Associates
Business Technology Associate
May 2013 - December 2015 (2 years 8 months)
I have played active role as data warehouse developer throughout agile
SDLC development of 4 projects which delivered sales and marketing

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solutions for major US and Canada Pharma Client under MPS (Medical and
Pharmaceutical Devices), Pharmaceutical &Biotech practices.

*Developed and taken complete ownership of business intelligence solution

for a client using patient level data of Oncology Specialty pharmacy products
to track complex metrics involving performance, patient service level, patient
impact etc.
*Developed in-market sales tracking solution for a client for distribution
channels across product, region, time, payer and channel.
*I have been part of a business operations project that involved weekly,
monthly deliverable in which I automated manual processes and quality
checks
*Developed management reporting intelligence solution for a pharma major to
track the sales force productivity, key accounts, market share, and competitor
performance, in-market activity across country, territory, market, product and
time
*Took ownership of the Data Quality Model by identifying necessary data
checks across the data warehouse and thereby assisted in SQL quality check
automation process.

Cognizant Technology Solutions

Software Engineer
September 2012 - April 2013 (8 months)
Part of the team that deals with Retail Lending Management & Analytics data
warehouse for a leading banking client.

Developed a Sales data warehouse to help a retail client efficiently track the
sales account from its multiple branches through ETL process and loading the
sales data into target on a daily, monthly and on-demand basis. It also involves
maintaining historical data through SCD’s for generating various reports to
forecast and value their product sales.

Cognizant Technology Solutions

Web Application Developer Intern
December 2011 - March 2012 (4 months)
Runner Up for developing Enterprise News Feed in Cognizant internal social
networking platform. Acknowledged by Cognizant CIO for excellent User
Interface and Application Design.

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Education
California State University - East Bay
Master in Business Analytics, Data Engineering/Analytics · (2020 - 2021)

Product School
Product Management Certificate  · (2019 - 2019)

College of Engineering Guindy, Chennai

Bachelor Of Engineering, Computer Science · (2008 - 2012)

SRV BOYS HIGHER SECONDARY ,NAMAKKAL

 · (2005 - 2007)

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