Submitted To:

Md.Abdul Latif Mahmud

Lecturer
Department of Tourism and Hospitality Management
World University of Bangladesh

Submitted By:
Nur Uddin
Program: BBA in Tourism & Hospitality Management
Roll :190
Batch : 14th
Id No: 15/18/14/194
Date:12/08/2020
Due date : 14 /07/21
t’s easy to view other tour and activity providers — and even hotels — as competitors in your
local travel industry. You want to attract the highest number of guests and provide them with
what they need, and you don’t want to see the visitors in your region consistently opting for
brands other than your own. However, on a broader scale, the real competition is actually
between your destination and other destinations around the world. Destination marketing
aims to bring the operators in a certain destination together to promote that destination as a
whole to attract the customers.

This means that networking within your local travel market is critical to your success. When
you network with those in the industry in your area, you can form an alliance of sorts. While
you may be competing for the same customers, you are all part of a larger destination that is
hoping to attract travelers from around the globe.

Why is Destination Marketing Important?

 Your overall destination is in competition with other notable and popular

destinations around the world. For example, if you are located in a seaside town and
most of the local travel industry attracts tourists who want to relax in the sun, you
are competing with hundreds upon hundreds of similar destinations around the
globe. When you band together with the travel and tourism businesses in your area
in order to develop a destination marketing campaign, you can increase your ability
to develop a community brand and attract the most motivated travelers to your
destination.
 You can partner with local suppliers in order to create valuable packages that are
attractive to travelers who are looking for a great deal. For instance, your tour and
activity company can partner with a local hotel, another tour operator who offers
different experiences, and a local restaurant in order to create a vacation deal that is
irresistible. Travelers today love it when they can book an all-inclusive deal that gives
them a well-rounded vacation for a great price.
 You also can develop cross-promotional campaigns that encourage your customers
to book with a complementary travel business in your destination. For example, you
could create a promotion in which a person who is staying at a certain hotel receives
30% off one of your tours and activities. You also could work with a tour company in
order to offer discounts for those who book a tour with each company. This shows
that your destination is willing to work together in order to enhance the experience
for all those who visit, and it also helps you to develop a brand identity for your
destination as a whole.

Rezdy is an online booking system designed for tour and activity providers, but it’s so much
more than an online booking form that offers an online booking engine and a channel
manager. It provides those in the industry with innovative features that allow them to grow
and develop their brands. Rezdy Marketplace, for example, is one tool that can be used in
order to connect with local suppliers and develop a destination marketing strategy.