j. Product and service monitoring activities, including research and continuous improvement.

The product and service monitoring activities for the Melbourne Car

World that needs to be carried out are as

 Respect and appreciate your customers

 Treat your team members right

 Respond immediately

 Be knowledgeable

Accept feedback or reviews and take action accordingly

k. Ensure your plan is coordinated with and conforms to the organisation’s existing customer
service system and operational plan.

The main aim of customer service is to make every customer experience memorable and positive. Great
customer service builds and enhances the customer’s relationship with the company.