 Project manage marketing campaigns on the digital platform

 Articulate content strategy and implement it

 Facilitate scaling brand and company awareness through various social
media channels
 Work with brand teams to create and implement social media strategies
 Ensure brand consistency in copy through tone, voice and terminology
 Supervise all aspects of social media interaction between customers and the
company, generate leads and conversions
 Create actionable plans to both grow and maintain followers through popular
social media platforms such as Twitter, Facebook, Pinterest, YouTube and
LinkedIn
 Ensure progress on all platforms by using analytical tools such as Google
Analytics and others
 Oversee the creating and implementation of the monthly editorial calendar
which includes monthly sales objectives and initiatives

Nonprofit Organization

I-kritifoundation enables self-sufficiency for marginalized Indian artisans

Step 1: Define Your Goals(self-sufficiency for marginalized Indian artisans)

 Growing awareness of your products

 Supporting customers
  Changing how people think about something(social media organic
promotion,tie up with other willing organization,sponsorship,web
presence,ecommerce)
 Attracting and retaining employees
 Encouraging free trial signups
 Nurturing leads into conversions
 Building repeat customers and loyalty(re marketing, giving discounts)

Step 2: Know Your Audience

Who do you want to reach?(through social media reach ad or survey)
What do they care about?(survey newsletter)
How and where do they like to consume information?(email or social
media survey,powerpoint presentations,infographics,videos)
Step 3: Examine Your Competition(

Self Employed Women's Association (SEWA), India)

Step 4: Look for Your Unique Position or Resources(USP)

Step 5: Estimate Your Investment
Step 6: Plan How You’ll Measure Results(shpify or woocommerce with
analytics )

Examples of Content Marketing Metrics

Goal Metric

Growing awareness of your

Traffic, views, shares
products

Supporting customers Downloads, reduction in support calls

Advocating for a change in

Engagement on social media
thinking
Attracting and retaining Number and quality of job applicants, staff
employees turnover rates

Encouraging free trial

Conversion of traffic to trial
signups

Nurturing leads into

Use by sales reps, conversions from email
conversions

Building customer loyalty Newsletter signups, word of mouth referrals

1)Atmanirbhar Bharat 3.0

2) The pandemic has made

women from marginalised
sections of the society realise the
importance of self-reliance and
independence, feel many
organisations working with
them.

There is a greater demand for

vocational courses and
underprivileged women have
understood the need to up skill
themselves to be more
employable in these dire times,
according to those working with
underprivileged women.