ENG101

Purposive
Communication
Mr. Shadrach Malana
INTRODUCTION

Purposive Communication is a 3-unit course which

aims to:

1. develop students’ communicative competence

2. enhance the cultural and intercultural awareness of the

students

3. equip students with the tools for critical evaluation

Learning Outcomes Knowledge:

01 02 03
- describe the - explain how determine
nature, elements cultural and culturally
and functions of global issues appropriate terms,
verbal and non- affect expressions, and
verbal images
communication
communication in
various
multicultural
contexts
Learning Outcomes Knowledge:

04 05
evaluate
multimodal texts summarize the
critically to principles of text
enhance receptive structure
(listening, reading,
viewing) skills
 Learning Outcomes Skills:

02 04
write and

01
create clear,
coherent and
effective
03 present
academic
papers using
present ideas appropriate
communicatio
persuasively tone, style,
convey ideas n materials
using conventions
through oral, audio-
appropriate and
visual, and/or web-
language reference
based presentations
registers, styles
for different target
audiences in local tone, facial
and global settings expressions
using appropriate and gestures
registers
 Learning Outcomes Values:

01 02 03 04
adopt awareness appreciate the
Adopt cultural and Appreciate the of audience and
intercultural impact of
differences of context in
awareness and communication on
the varieties of presenting ideas society and the
sensitivity in spoken and
communication of world
ideas
written English
here goes the
introduction

The biggest communication problem is

we do not listen to understand.
We listen to reply.
-Unknown
what is this
topic about?
Purposive Communication is about
writing, speaking and presenting to
a different audience and for various
purposes (CMO 20 s 2013).
 Purposive Communication is a three-unit course that
develops students’ communicative competence and
enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multi-
cultural audience in a local or global context. It equips
students with tools for critical evaluation of a variety of texts
and focuses on the power of language and the impact of
images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights
that students gain from this course may be used in their
other academic endeavors, their chosen disciplines, and
their future careers as they compose and produce relevant
oral, written, audio-visual and/or web-based output for
various purposes.
Now, it’s your time to introduce
yourself!