Professional Documents
Culture Documents
$SSOLFDWLRQ/D\HU 5HVSDOGDUHODUFKLYRSURIWSGFRQISURIWSGFRQI
&DPELDUODFRQWUDVHxDGHOXVXDULRQRERG\
XVDUHOJHQHUDGRUGHFODYHVKWWSZZZ
ZHEKHOSQHWXVSDVVZRUGSKS
&DPELDUHOQRPEUHGHOVHUYLGRU
$QRWHRQWKHXVHRIWKHVHSSWVOLGHV
:H¶UHPDNLQJWKHVHVOLGHVIUHHO\DYDLODEOHWRDOOIDFXOW\VWXGHQWVUHDGHUV
&UHDUXQQXHYRXVXDULRFRQVXFRQWUDVHxD
7KH\¶UHLQ3RZHU3RLQWIRUPVR\RXFDQDGGPRGLI\DQGGHOHWHVOLGHV
LQFOXGLQJWKLVRQHDQGVOLGHFRQWHQWWRVXLW\RXUQHHGV7KH\REYLRXVO\
&RPSXWHU1HWZRUNLQJ 3UREDUVXIXQFLRQDPLHQWRFRQWUDQVIHUHQFLDVGH
UHSUHVHQWDORWRIZRUNRQRXUSDUW,QUHWXUQIRUXVHZHRQO\DVNWKH $7RS'RZQ$SSURDFK
IROORZLQJ DUFKLYRV
,I\RXXVHWKHVHVOLGHVHJLQDFODVVLQVXEVWDQWLDOO\XQDOWHUHGIRUP
WKHGLWLRQ
WKDW\RXPHQWLRQWKHLUVRXUFHDIWHUDOOZH¶GOLNHSHRSOHWRXVHRXUERRN -LP.XURVH.HLWK5RVV
,I\RXSRVWDQ\VOLGHVLQVXEVWDQWLDOO\XQDOWHUHGIRUPRQDZZZVLWHWKDW
\RXQRWHWKDWWKH\DUHDGDSWHGIURPRUSHUKDSVLGHQWLFDOWRRXUVOLGHVDQG
$GGLVRQ:HVOH\$SULO
QRWHRXUFRS\ULJKWRIWKLVPDWHULDO
7KDQNVDQGHQMR\-)..:5
$OOPDWHULDOFRS\ULJKW
-).XURVHDQG.:5RVV$OO5LJKWV5HVHUYHG
$SSOLFDWLRQ/D\HU
&UHDUXQDQXHYDVKHOOIDOVRSDUDHODFFHVRGHODQXHYDFXHQWD)73
VXGRQDQRHWFVKHOOV\DJUHJDUELQIDOVH
&UHDUXQGLUHFWRULRSDUDHOQXHYRXVXDULRGHQWURGHKWGRFV
)73(MHUFLFLR
PNGLURSWODPSSKWGRFVPDUFHOR
&UHDPRVHOXVXDULR
,QVWDODUXQVHUYLGRU)733UR)73 VXGRXVHUDGGPDUFHORSSDEORGRSWODPSSKWGRFVPDUFHORVELQIDOVH
$QDOL]DUHODUFKLYRGHFRQILJXUDFLyQ (GLWDPRVHOSURIWSGFRQI\DJUHJDQPRVHOGLUHFWRULRGHODFXHQWD)73
'LUHFWRU\RSWODPSSKWGRFVPDUFHOR!
RSWODPSSHWFSURIWSGFRQI $OORZ2YHUZULWHRQ
'LUHFWRU\!
,QWHUSUHWDUORVSDUiPHWURVHVWDEOHFLGRV 9LQFXODUHOXVXDULRFUHDGRDOGLUHFWRULRDJUHJDQGR
'HIDXOW5RRWRSWODPSSKWGRFVPDUFHORPDUFHOR
&RQORVFRPDQGRVJHWPJHWSXWPSXW
*HQHUDUODFRQWUDVHxDGHO8VHU3DVVZRUG
SUREDUVXIXQFLRQDPLHQWRWUDQVILULHQGR KWWSZZZZHEKHOSQHWXVSDVVZRUGSKS
$JUHJDUODOLQHD
GHVGH\KDFLDHOVHUYLGRU
8VHU3DVVVZRUGPDUFHORPMNFWXI'T<
*XDUGDUHODUFKLYRGHFRQILJXUDFLRQ\UHLQLFLDUHOVHUYLFLRGH3UR)73'
VXGRRSWODPSSODPSSUHVWDUW
&DPELDUDXVXDULRPDUFHORHOGLUHFWRULRFRPSDUWLGR
FKRZQPDUFHORRSWODPSSKWGRFVPDUFHOR
%DMDUHODUFKLYRGHLQVWDODFLyQGH RXWJRLQJ
(OHFWURQLF0DLO PHVVDJHTXHXH
%LQG &DVLOODGHFRUUHR
7KUHHPDMRUFRPSRQHQWV XVHU
ELQGWDUJ] DJHQW
YLVWDGHDOWRQLYHO
PDLO
XVHUDJHQWV XVHU
VHUYHU
DJHQW
PDLOVHUYHUV
IWSIWSHDV\QHWEHLVFELQGELQG 6073 PDLO
6LPSOH0DLO7UDQVIHU
VHUYHU XVHU
3URWRFRO6073 DJHQW
6073
8VHU$JHQW
6073
´PDLOUHDGHUµ PDLO XVHU
VHUYHU DJHQW
FRPSRVLQJHGLWLQJUHDGLQJ
PDLOPHVVDJHV
XVHU
HJ2XWORRN0R]LOOD DJHQW
7KXQGHUELUGHWF XVHU
DJHQW
$SSOLFDWLRQ/D\HU
$SSOLFDWLRQOD\HU (OHFWURQLF0DLOPDLOVHUYHUV
0DLO6HUYHUV XVHU
3ULQFLSOHVRIQHWZRUN DJHQW
DSSOLFDWLRQV &DVLOODGHFRUUHRPDLOER[
PDLO
FRQWDLQVLQFRPLQJPHVVDJHVIRU XVHU
VHUYHU
:HEDQG+773 XVHU DJHQW
$SSOLFDWLRQ/D\HU $SSOLFDWLRQ/D\HU
(OHFWURQLF0DLO6073>5)&@ 6FHQDULR$OLFHVHQGVPHVVDJHWR%RE
$OLFHXVHV8$WRFRPSRVH 6073FOLHQWVHQGV$OLFH·V
PHVVDJHDQG´WRµ PHVVDJHRYHUWKH7&3
WRUHOLDEO\WUDQVIHUHPDLOPHVVDJHIURPFOLHQWWRVHUYHUSRUW
ERE#VRPHVFKRROHGX FRQQHFWLRQ
6073QHFHVLWDGHWUDQVPLVLyQHQXQFDQDOGHFRPXQLFDFLyQ
ILDEOH\FRQHQWUHJDRUGHQDGDGHSDTXHWHV $OLFH·V8$VHQGVPHVVDJH %RE·VPDLOVHUYHUSODFHVWKH
WRKHUPDLOVHUYHUPHVVDJH PHVVDJHLQ%RE·VPDLOER[
+D\WUDQVIHUHQFLDGLUHFWDHQWUHVHQGLQJVHUYHUDUHFHLYLQJ
SODFHGLQPHVVDJHTXHXH %RELQYRNHVKLVXVHUDJHQW
VHUYHU
&OLHQWVLGHRI6073RSHQV WRUHDGPHVVDJH
WKUHHSKDVHVRIWUDQVIHU&RQH[LRQSHUVLVWHQWH
7&3FRQQHFWLRQZLWK%RE·V
KDQGVKDNLQJLQGLFDQGRHPDLOGHOVHQGHUUHFHSWRUHWF
PDLOVHUYHU
WUDQVIHURIPHVVDJHV
FORVXUH
FRPPDQGUHVSRQVHLQWHUDFWLRQ
PDLO PDLO
FRPPDQGV$6&,,WH[W VHUYHU XVHU
XVHU VHUYHU
DJHQW
UHVSRQVHVWDWXVFRGHDQGSKUDVHHQ$6&,, DJHQW
VPWS VPWS DS
RLP
SRS
$SSOLFDWLRQ/D\HU $SSOLFDWLRQ/D\HU
&RPDQGRV
5HFRUGDQGR &yGLJRVGHHVWDGR\IUDVHV
6DPSOH6073LQWHUDFWLRQ & &OLHQWH6 6HUYHU
(OHQWLW\%RG\GH+773QRH[LJHDVFLL
6KDPEXUJHUHGX7KHFOLHQWZDLWVIRUWKHVHUYHU
V
&+(/2FUHSHVIU
6+HOORFUHSHVIUSOHDVHGWRPHHW\RX
&0$,/)520DOLFH#FUHSHVIU!
6DOLFH#FUHSHVIU6HQGHURN
&5&3772ERE#KDPEXUJHUHGX!
6ERE#KDPEXUJHUHGX5HFLSLHQWRN
&'$7$
6(QWHUPDLOHQGZLWKRQDOLQHE\LWVHOI
&PHQVDMH &DEHFHUDV5)&
&PHQVDMH \FXHUSR
&
60HVVDJHDFFHSWHGIRUGHOLYHU\
&48,7
6KDPEXUJHUHGXFORVLQJFRQQHFWLRQ
PHVVDJHVPXVWEHHQFRGHGLQELW$6&,,
$SSOLFDWLRQ/D\HU
6KDPEXUJHUHGX 6ERE#KDPEXUJHUHGX5HFLSLHQWRN
&+(/2FUHSHVIU &'$7$
6+HOORFUHSHVIUSOHDVHGWRPHHW\RX 6(QWHUPDLOHQGZLWKRQDOLQHE\LWVHOI
&0$,/)520DOLFH#FUHSHVIU! &)URPDOLFH#FUHSHVIU
6DOLFH#FUHSHVIU6HQGHURN
&5&3772ERE#KDPEXUJHUHGX! &7RERE#KDPEXUJHUHGX
6ERE#KDPEXUJHUHGX5HFLSLHQWRN &6XEMHFW7HPDQGRODLPDJHQORFR
&'$7$ &0,0(9HUVLRQ
6(QWHUPDLOHQGZLWKRQDOLQHE\LWVHOI &&RQWHQW7UDQVIHUHQFRGLQJEDVH
&)URPDOLFH#FUHSHVIU &&RQWHQW7\SHLPDJHMSHJ
&7RERE#KDPEXUJHUHGX &
&6XEMHFW&DPSRGHDVXQWR &DVG')
&..7HZPQWQ++85..00*++(:51*
& &)2://--7-OOVONNNNMNNMVIGJJZJJ
&+ROD &
&(VWRHVXQDSUXHED 60HVVDJHDFFHSWHGIRUGHOLYHU\
&+DVWDOXHJR &48,7
& 6KDPEXUJHUHGXFORVLQJFRQQHFWLRQ
60HVVDJHDFFHSWHGIRUGHOLYHU\
&48,7
6KDPEXUJHUHGXFORVLQJFRQQHFWLRQ
&)URPDOLFH#FUHSHVIU
&7RERE#KDPEXUJHUHGX
&DEHFHUDV0,0( &6XEMHFW7HPDQGRODLPDJHQORFR
&0,0(9HUVLRQ
&&RQWHQWW\SHPXOWLSDUWDOWHUQDWLYH
0XOWLSXUSRVH,QWHUQHW0DLO([WHQVLRQV &&RQWHQWW\SHWH[WSODLQ
5)&\ &&RQWHQWWUDQVIHUHQFRGLQJELW
&
3DUDUHSUHVHQWDUGDWRVELQDULRVXVDQGR
&HVSDUDYROYHUVHORFR
WH[WR$6&,, &0LUDOD\GHVSXHVPHFRQWDV
&DEHFHUDVLPSRUWDQWHVHQ0,0( &
&&RQWHQWW\SHLPDJHMSJ
&RQWHQW7\SH
&&RQWHQWWUDQVIHUHQFRGLQJEDVH
&RQWHQW7UDQVIHUBHQFRGLQJ &
&DVG')
&..7HZPQWQ++85..00*++(:51*
&)2://--7-OOVONNNNMNNMVIGJJZJJ
&
60HVVDJHDFFHSWHGIRUGHOLYHU\
&48,7
6 KDPEXUJHUHGX FORVLQJ FRQQHFWLRQ
0DLODFFHVVSURWRFROV 323PRUHDQG,0$3
6073 6073 DFFHVV 0RUHDERXW323
3URWRFRO
,0$3
XVHU
XVHU 323,0$3 DJHQW 3UHYLRXVH[DPSOHXVHV .HHSDOOPHVVDJHVLQ
DJHQW +773
´GRZQORDGDQGGHOHWHµ RQHSODFHWKHVHUYHU
VHQGHU·VPDLO UHFHLYHU·VPDLO PRGH
VHUYHU
$OORZVXVHUWR
VHUYHU
%REFDQQRWUHUHDGH RUJDQL]HPHVVDJHVLQ
6073GHOLYHU\VWRUDJHWRUHFHLYHU·VVHUYHUHVXQ
PDLOLIKHFKDQJHV IROGHUV
SURWRFRORSXVKRLQ\HFWRU
FOLHQW ,0$3NHHSVXVHUVWDWH
0DLODFFHVVSURWRFROUHWULHYDOIURPVHUYHUSXOOSURWRFRO
3233RVW2IILFH3URWRFRO>5)&@7&3 ´'RZQORDGDQGNHHSµ DFURVVVHVVLRQV
DXWKRUL]DWLRQDJHQW!VHUYHUDQGGRZQORDG FRSLHVRIPHVVDJHVRQ QDPHVRIIROGHUVDQG
,0$3,QWHUQHW0DLO$FFHVV3URWRFRO>5)&@ GLIIHUHQWFOLHQWV PDSSLQJVEHWZHHQ
PHVVDJH,'VDQGIROGHU
PRUHIHDWXUHVPRUHFRPSOH[ 323LVVWDWHOHVV
QDPH
PDQLSXODWLRQRIVWRUHGPVJVRQVHUYHU DFURVVVHVVLRQV
+773JPDLO+RWPDLO<DKRR0DLOHWF
$SSOLFDWLRQ/D\HU $SSOLFDWLRQ/D\HU
$SSOLFDWLRQ/D\HU $SSOLFDWLRQ/D\HU
(MHUFLFLR6073
7HOQHW
LQWHUDFWLRQIRU\RXUVHOI
8VRHQDFFHVRVHQPRGRWHUPLQDO 3UREDUFRQWHOQHWLQSUHVJRYDU
$EUHYLDWXUDGH7(UPLQDO1(7ZRUN %XVFDUUHJLVWURV0;HQLQSUHVJRYDU
KWWSP[WRROER[FRP
&OLHQWH6HUYLGRU7&33XHUWR
3UREDUFRQHOQRPEUHREWHQLGR
7HUPLQDO9LUWXDO
,QWHQWDUHOFRPDQGRKHOS
&DGDFRPSXWDGRUD\VX62DFHSWDQXQD
FRPELQDFLyQHVSHFLDOGHFDUDFWHUHVHM&WUO]
3UREOHPDFXDQGRKD\VLVWHPDVKHWHURJpQHRV
7HOQHWGHILQHXQDLQWHUID]XQLYHUVDO197
7HUPLQDO9LUWXDOGH5HG
$SSOLFDWLRQ/D\HU $SSOLFDWLRQ/D\HU
(MHUFLFLR7(/1(7
,QVWDODUXQVHUYLGRU7HOQHW
,QVWDODFLRQGSNJ²LQRPEUHBGHOBSDTXHWHGHE!
&RQHFWDUVHGHVGHXQFOLHQWHDOVHUYLGRU
(MHFXWDUFRPDQGRVGHVGHHOFOLHQWH