7/16/2021 Google Analytics | Print - Quizizz

NAME :

CLASS :
Google Analytics
DATE :
16 Questions

1. What is the average session duration of a bounced session?

a) 180 Seconds b) 0 seconds

c) Can't be determined d) Depends on the session

2. What is the scope of a pageview?

a) Session Scope b) Hit Scope

c) Product Scope d) User Scope

3. Google Analytics funnel can not be formed on the basis of

a) Events b) Goals

c) Events & Goals d) None

4. When will Google Analytics end a session by default?

a) After 30 minutes, regardless of user activity b) Once the user opens another browser
on your website window

c) At noon every day d) When a user is inactive on your site for 30

minutes or more or closes a browser
window

5. GA Tracking Snippet is set at

a) Account Level b) View Level

c) Property Level d) Any one of the above

https://quizizz.com/print/quiz/5ea291ccdcdace001beb0530 1/4
7/16/2021 Google Analytics | Print - Quizizz

6. Which one is a relevent Matrix to determine/ compare

SKU/Product performance quality?

a) A2C to PDP Views Rate b) Transaction to Sessions rate

c) A2C to sessions Rate d) None

7. In which scenerio, will a GA Session terminate

automatically?

a) Browser window closed b) 30 minutes of inactivity

c) Mid-Night at 12 d) 30 minutes of inactivity & Or Mid-Night at

12

8. The maximum duration of a session can be:

a) 12 Hrs b) 6 hrs

c) 24 Hrs d) Unlimited

9. Which Report is worth referring to for justifying a Campaign

with apparent low performance but probable high

assistance in other channels?

a) Default Channel Report b) Sales Performance Report

c) Source / Medium Report d) Top Conversion Paths

10. What type of data does Google Analytics prohibit you from

collecting?

a) A - Personal identifable information b) B - Purchase amount

c) C - Billing city d) D - Product SKU(s)

11. Which are examples of Goals in Google Analytics?

a) Making a purchase b) Signing up for a newsletter

c) Completing a successful Google search d) Submitting a contact information form

https://quizizz.com/print/quiz/5ea291ccdcdace001beb0530 2/4
7/16/2021 Google Analytics | Print - Quizizz

12. If a user visits the home page of a website with a video

embedded and leaves without clicking on anything, Google

Analytics will count this session as a bounce

a) A - True b) B - False

13. True or False: When a new view is created, it will show the

historical data from the first view you created for the
property.

a) True: Any new view will include all b) False: Views will report data from the day
historical website data. they are created.

14. A visitor comes to your site but stops looking at pages and

generating events. Which of the following will occur by

default?

a) The visitor’s session expires after 30 b) Google Analytics does not keep track of
minutes of inactivity sessions by default
c) The visitor’s session expires after 5 d) The visitor’s session expires after 5
minutes of inactivity minutes of inactivity

Which represents the hierarchical structure of a Google

15.
Analytics account from top to bottom?

a) View > Account > Property b) Property > Account > View
c) Account > View > Property d) Account > Property > View

16. Which reports require the activation of Advertising

Features?

a) Geo reports b) Cohort Analysis reports

c) Real-time reports d) Demographics and Interests reports

https://quizizz.com/print/quiz/5ea291ccdcdace001beb0530 3/4
7/16/2021 Google Analytics | Print - Quizizz

Answer Key
1. b 5. c 9. d 13. b
2. b 6. a 10. a 14. a
3. a 7. d 11. a,b,d 15. d
4. d 8. c 12. a 16. d

https://quizizz.com/print/quiz/5ea291ccdcdace001beb0530 4/4