Project Information as of September 2012

Project Overview
Project type : High-rise residential development
Unit type/mix : Studio, One (1) Bedroom, Two (2) Bedroom and Three (3) Bedroom
Unit Type Unit Area (sqm) Total Units for sale
Studio 25 46
1 BR - A 33 92
1 BR - B 35 200
2 BR - C 41 46
2 BR - A 49 100
2 BR - B 53 100
3 BR 66 8

No of buildings : One (1) single-loaded, double row configuration

No. of levels : Twenty five (25) residential storey building with
four (4) basement parking, one (1) amenity level
and one (1) sky park level
No. of units : Approximately Five Hundred and Ninety-Two (592)
residential units
Price segment : Php 1.66Mn – 4.77Mn range (net of cash & PDC discounts)
Php 1.88Mn – 5.40Mn range (list price with VAT where applicable)
Location Map
How to get there:
From Makati
Take South Super Highway towards President
Quirino Ave. Head straight to Nagtahan . From
the bridge take the lower road and turn right to
Ramon Magsaysay Blvd. Head straight towards
SM Centerpoint and turn left to G. Araneta
Avenue. Take the first U-turn slot then turn right
to Ramon Magsaysay Blvd. After V. Mapa LRT 2
station, turn right to Sociego St.. Sorrel
Residences is on your left.
From Edsa Quezon City
Take Aurora Blvd. Head straight towards Ramon
Magsaysay Blvd. Right past G. Araneta Avenue
intersection, take rightmost lane. After V. Mapa
LRT 2 station, turn right to Sociego St.. Sorrel
Residences is on your left.
From España or University Belt Areas
Take Gov. Forbes then turn left to Ramon
Magsaysay Blvd. Head straight towards SM
Centerpoint and turn left to G. Araneta Avenue.
Take the first U-turn slot then turn right to
Ramon Magsaysay Blvd. After V. Mapa LRT 2
station, turn right to Sociego St.. Sorrel
Residences is on your left.
 Nearby Schools

School Distance in Km
Central College of the Philippines 0.5
Polytechnic University of the Philippines 0.7
Don Bosco School 1
Santa Catalina College 2
Arellano University 2
National University 2.2
St. Jude Catholic School 2.2
Holy Spirit College 2.3
San Beda College 2.4
Centro Escolar University 2.5
La Consolacion College 2.5
University of the East 2.8
San Sebastian College - Recoletos 2.8
University of Sto. Tomas 2.9
Far Eastern University 3
Technological Institute of the Philippines 3.1
 Nearby Churches
Church Distance in Km
Nuestra Senora Salvacion Parish 0.8
Most Holy Redeemer Parish 0.9
Holy Child Parish 1.3
Our Lady of Loreto Parish 2.3
San Miguel Parish Church 2.7
St. Jude Thadeus Church 2.9
 Nearby Hospitals and
Public Institutions
Hospital Distance in Km

Unciano General Hospital 0.4

UERM Medical Center 0.6
LTO San Juan 0.8
San Juan City Hall 0.9
 Nearby Commercial Establishments
Distance in
Establishment
Km
BPI 0.1
Isetann 0.2
Banco De Oro 0.2
SM Sta.Mesa 0.3
Allied Bank 0.3
Savemore 0.4
BPI Family Bank 0.4
Puregold 0.6
Caltex 0.7
Shell 1
 Market Landscape

Burgundy East Forbes (NEW)

Manila Rivercity Residences (NEW)

Data as of 1Q 2012 from Research team

Unit Mix (Sta. Mesa-Manila Area)
• The largest stock in the area is 1-Bedroom
3-BR 4-BR
3% 0% • A big number of the 1-BR units are from the
Sun Residences inventory (Tower 1 & 2)

• The largest number of 2-BR units are from

Studio the inventory of Mezza Residences (Towers 1
2-BR 27% – 4). These towers have launched their sales
in 2006.
29%
• The largest number of studio type units are
from the inventory of Sun Residences. This
can be attributed to the recent sales launch
1-BR of Tower 2 last May 2011.

41% • Mezza Residences and Sun Residences are

both projects of SMDC.

Data as of 1Q 2012 from Research team

 Sales Take-up
Majority of units within the area are
already sold.

Mezza Residences 1&2 and 3&4, and

Maui Oasis Building 1 and 2 have already
sold all of its units.
Units Projects with less than 85% units sold:
remaining
Units Treasure Towers Gold Tower
available Sold Peninsula Garden Midtown Homes Narra
3,516 Sun Residences Tower 1
41%
5,118 Sun Residences Tower 2
Princeton Residences
59% Magnolia Residences Tower A
Little Baguio Terraces Tower 1
Little Baguio Terraces Tower 4
Little Baguio Terraces Tower 3
Gilmore Tower
Burgundy East Forbes
Peninsula Garden Midtown Homes Molave
Manila Rivercity Residences - Kumagawa Building
Manila Rivercity - Yangtse Building
• Price range per sq.m.: P54,647 – P98,685
• Lowest price per sq.m.: Manila Rivercity Residences – Kumagawa Building
• Highest price per sq.m.: Little Baguio Terraces Tower 3
Data as of 1Q 2012 from Research team
Monthly Sales Take-up in the Area
100

80

60

40

20

-20

-40

Ave. sales take-up per month as of 1Q 2012

Average monthly sales take-up of SOR YTD, as of September 2012 is 14 sales

 Primary Target Market:
Competent Individuals
Demographics
These are modern, upwardly-mobile
individuals (31-40 years old) who desire an
ideal home and community environment
while still enjoying the privileges of in-city/
cosmopolitan living. They are looking for
modern communities with abundant
recreational facilities.
Psychographics
They are achievers/decision makers, career-
oriented professionals, executives and city-
dwellers, who are seeking for their “first
home” proximate to their place of work and
near business and commercial centers.
– need for a sense of achievement
– they take great pride in the fruits of their
labor.
– require recreational facilities that can sustain
their very active lifestyle.
 Personification
Patrick met Stella when they were still in college and they have been
together ever since. He was a Multimedia Arts student while Stella was a Public
Management student. He likes making jokes about being a B-type creative meeting an
A-type achiever. He’s so good at it that his friends always tell him to submit his
material to Comedy Cartel.

Fast forward ten years, Patrick is now a Business Development Manager in a

Tri-media agency in Makati, while Stella is an Community Development Manager in an
NGO company in Mandaluyong. The first-time parents made the big move from their
parents’ old house in Altura to their own home. A welcome addition to the family is
Ryan, their 6-year old son. The family enjoys the open spaces where they can run
around with Ryan, the pool where they can hang out, and the gardens where they
teach Ryan about the value of green living.

The couple has been advocating green living and an

environment-friendly lifestyle since their college days
and their advocacy is strengthened when they had
Ryan. They want to pass on the value reduced
environmental impact and responsible use of
resources.

Emotional Need
A growing family needs to find
work-life balance to nurture their
growing relationships
Working parents need an
opportunity to relax and unwind
A young family with children
needs a place that is safe and
secure
A start-up family with young
children desires to connect and
build positive, long-term
relationships within the
community
A young couple and their children
living in the city still need a place
that is fresh and healthy, away
from the polluted airways of city
life.
Needs-Benefit Analysis
Benefit
Proximity to the workplace
The combination of active
and passive activity areas
ensures a relaxing home life
PMO ensures safety and
security for its residents.
Exclusivity and low density
ensures a comfortable home
environment for your family.
Community development
activities enhance the
relationships of residents
within the community
Garden atriums and single-
loaded corridors ensure that
fresh air and natural light are
abundant even inside the
building.
Activities & Experience Link to Product
Spend more time at home than Strategic Location
on the road.
Have fun with the whole family at Diverse amenities
the swimming pool, the
landscaped roof deck gardens, the
sky lounge, and other amenities
at your disposal
Sleep soundly, knowing that your The fully gated property with
children are growing up in an 24hr security and CCTV
environment that suits their monitoring is well equipped
needs and protects them from to guarantee your safety.
outside elements. The PMO is available to
address your every need.
Families are able to connect with Community Development
their neighbors and enjoy fun programs
community bonding activities,
learning seminars and workshops.
Enjoy a natural home setting, not Landscaped atriums and
only through the themed gardens single-loaded corridors
and open spaces, but also inside
your very building.
 Secondary Target Market:
Upgraders/Halfway home seekers
Demographics
Those who desire to invest in and upgrade
to ideal halfway homes for immediate or
future use. These include parents seeking
for the right second home for their
children who will soon be studying and/or
working in the city, specifically in the
Sampaloc area, as well as OFWs who are
looking at having a second home in the city
or an investment.
Psychographics
They are cocooners, parents that are
practical, who are seeking homes that can
provide their children and themselves with
security, comfort and peace of mind. They
want to feel that though they are not there,
their children or loved ones are properly
taken cared of and have everything that they
could possibly need.
 Personification
Christian Manansala is taking his first year of residency at University of the East
– Ramon Magsaysay Memorial Center (UERMMC). He is on his way to becoming a
licensed neurosurgeon like his father.

Before living on his own, he lived with his family in an ancestral house along
Santol Street. He still drops by the ‘Old House’ as they call it, every chance he gets, since
it is just a stone’s throw away from his new home. He can even see their old home from
his unit.

Christian likes spending time with his fiancée, Trisha, who is a first year
pediatrics resident at UERMMC. The well-traveled couple have been to quite a number
of Asian countries, and have spent summers backpacking through Europe. Apart from
taking photographs while on the road, Christian also collects souvenir items from each
and every country they have visited.

During weekends, when he is not staying in to watch the TV series he missed

because of his hectic schedule at the hospital, Christian can be seen lounging around in
the pool area.
 Needs-Benefit Analysis
Emotional Need
Ease of Travel
Young career-driven individual
needs a home where
everything is within reach
Good quality living space
As a discerning individual, you
would like to ensure that your
home is a reflection of your
good taste
Safety and Security
A young couple with children needs
a safe place conducive to
rearing well rounded
individuals
Link to Product /
Benefit Activities & Experience Amenity
Accessible to the workplace. Get home early and spend more time Strategic Location
Travel time & traffic are improving your quality of life
minimized, allowing you
to make the most out of Maximize your time by having all
your free time your needs within reach
Good quality material, superior Be at ease, knowing that your home High-quality output
construction capabilities is and everything in it is
of DMCI Homes protected from the elements
Exclusivity and low density Be able to concentrate on your work The fully gated property with
ensure a secured enclave knowing that your family is in 24hr security and CCTV
for your family. good hands monitoring is well
equipped to guarantee
Boosted community Various activities in the community your safety.
developments ensures promote values and personal PMO Programs to suit your
harmony and growth to all growth interests

Value for money
A startup family searching for the
perfect home that would
allow them the freedom to
pursue their other interests
and engage in community
building
Searching for the extraordinary
Being a modern individual, you
make sure that all of your
needs are not only met, but
exceeded
A true value-for-money Families are able to still afford
purchase that also serves travels locally and abroad with
as a long-time investment security that the purchase of
the property won’t empty their
savings account
Various spaces to grow and activities
to do
Resort-inspired amenities and Enjoy hanging out with your friends
surroundings that make at the pool complex
every day extraordinary Curl up with a good book at the
lounge area
Host unforgettable parties at the sky
lounge
Affordability and flexible
payment terms
Larger unit spaces
Indoor and outdoor amenities
(coffee shop, al fresco
lounge, game area, gym,
AV room, landscaped roof
deck, sky lounge)
 VALUE PROPOSITION STATEMENT
Sorrel Residences is
What A modern tropical, resort-themed high-rise development

Where In Sociego Street, Sampaloc, Manila within close proximity

to places of interest (schools and workplaces) in Quezon
City and Manila

How That offers efficiently planned unit spaces and amenities to

move around

Who For competent individuals and start-up families

Why Aspiring to live in a secure environment with fundamental

and functional amenities

When In a time of limited home options in the city

 Reasons To Believe
Safe Haven (Security, Exclusive Abode)

Located just a block away from V. Mapa and Ramon Magsaysay Blvd., residents
are shielded from the noise and pollution from this major thoroughfare. With
priority given to security features and exclusivity, Sorrel Residences provides its
future residents with peace of mind and worry-free living. This exclusive and
gated community boasts of 24/7 security and no commercial areas to further
take your safety to the next level.
 Reasons to Believe
True resort living like no other

Residents will enjoy freedom of space plus the invigorating benefits of resort
living as compared to most condominium projects . The generous allocation of
resort-like ground-level amenities differentiates this development from the
others in the area. Verdant landscaping, soothing water features and garden
atriums evoke an ambience of a completely comforting retreat amidst the city’s
hustle and bustle.
 Reasons To Believe
Efficiently planned unit spaces/ configuration
In an era of limited home options, buyers are constantly in search of value
for their money. In Sorrel Residences, one is assured of larger living and
breathing spaces that provides a relief from cramped city living conditions
that most city dwellers are used to. With larger unit offering, the buyers are
provided options based on their various spatial needs.
 Reasons To Believe
Worry-free travel and real convenience
Sorrel Residences is highly accessible, as it is a mere 150 meters from the
LRT2 Station of V. Mapa. It is also accessible via major roads, highways and
PUV’s along Ramon Magsaysay Boulevard and linked through roads and
transportation networks connected to major cities and CBD’s such as Quezon
City, Mandaluyong-San Juan, and Makati. Aside from this, its proximity to
major roadways, its nearness to major establishments and areas of interest
(schools, business centers) makes it an ideal abode for the target market.
 Reasons To Believe
Reliability and Stability courtesy of DMCI Homes brand
A smart investment decision avowed by 2012 Readers’ Digest Trusted Brand
Gold Awardee, DMCI Homes. A commitment to delivering quality
workmanship spanning nearly 60 years experience from its mother
company, intending only to deliver high standard products and first-class
services, and true value-for-money deals that offer superior products at its
best.
 Project Name & Logo

SORREL symbolizes beauty and brilliance

The Sorrel Residences logo is straightforward and modern like the architecture of the development.
The blue text is set in a well-defined typeface to represent the contemporary features of the development.
The stylized ‘o’ using brush strokes add a touch of organic element in the logo representing nature, which is
apparent in the development’s lush landscaping. This circular icon also represents the synergy of the project’s
amenities and features in creating a balanced living experience to the residents.
 Project In Focus:
Site Development Plan

Land Area : 3,813 sqm

Total Saleable Area : 23,800 sqm
Unit Saleable Area Ratio : 6.24
Density (units/ha) : 1,553
Amenity Area : 3,813 sqm
No. of building : One (1) High-rise building
No of units : 592 units
No. of parking slots : 434 slots
Modern Tropical Theme and Architecture

• Modern architecture that closely

relates to designs that is from the
20th century or later that appears
“modern” or to date and
addresses the tropical climate as a
design consideration

•Light and airy

• Suitable for warm climates and

projects quiet elegance and
timeless appeal
Building Features
Gated Entrance
Soothing Water Features
Wide Garden Atrium
Outdoor Amenities
Lap Pool
Kiddie Pool and Children’s Playground
Lap Pool and Kiddie Pool
Lap Pool and Kiddie Pool
Lounge Area
Linear Park
Indoor Amenities
Hotel-like Lobby Lounge Areas

Game Area Fitness Gym

Sky Park

Sky Lounge
Building Facilities
 Convenience store Laundry station

(Insert picture) (Insert picture)

Water station Business Center

(Insert picture)
 Other Building Features
• Balconies in all units
• Single-loaded corridors
• Scenic elevators
 Property Management Office Services
• 24-hour security, with roving personnel
• Guarded entrance gate
• General maintenance of common areas
• Taxi call-in service
• Utilities application and payment assistance
Floor Plans
Unit Lay-outs
Turnover Finishes
 Turnover Finishes

STUDIO UNITS 1-BEDROOM UNITS 2-BEDROOM UNITS 3-BEDROOM UNITS

RESIDENTIAL AREAS
(29.00 SQM) (38.50 and 38.00 SQM) ( 48.00, 58.00 and 62.00 SQM) (77.00 SQM)

FLOOR FINISHES
Low maintenance resilient
Living, Dining and Kitchen Ceramic tiles with baseboard
flooring with baseboard
Bedrooms not applicable Low maintenance resilient flooring with baseboard
Balcony Ceramic tiles with pebble washout (where applicable)
Toilet Unglazed ceramic tiles

WALL FINISHES
Interior Walls Painted finish
Toilet Painted plain cement finish above tile

CEILING FINISHES
Living, Dining and Kitchen Painted plain cement finish
Bedrooms not applicable Painted plain cement finish
Toilet Painted ficem board ceiling

KITCHEN AREA Granite finish kitchen countertop with cabinet system

 Turnover Finishes
STUDIO UNITS 1-BEDROOM UNITS 2-BEDROOM UNITS 3-BEDROOM UNITS
RESIDENTIAL AREAS
(29.00 SQM) (38.50 and 38.00 SQM) ( 48.00, 58.00 and 62.00 SQM) (77.00 SQM)

DOORS
Entrance Door Wooden door on metal jamb
Bedroom Door not applicable Framed sliding glass panel Wooden door on metal jamb
Toilet Door Wooden door on metal jamb
Balcony Door Aluminum framed glass panel (where applicable)

WINDOWS Aluminum framed glass panel

FINISHING HARDWARE
Main Door Lockset Lever type keyed lockset
Bedroom Lockset not applicable Lockset for sliding panel Lever type keyed lockset
Toilet Lockset Lever type privacy lockset
STUDIO UNITS 1-BEDROOM UNITS 2-BEDROOM UNITS 3-BEDROOM UNITS
TOILET AND KITCHEN
(29.00 SQM) (38.50 and 38.00 SQM) ( 48.00, 58.00 and 62.00 SQM) (77.00 SQM)
FIXTURES
Water Closet Top flush, one-piece type
Under counter type and
Lavatory Wall-hung with semi-pedestal type Under counter type wall-hung with
semi-pedestal type
Kitchen Sink Single Bowl Single Bowl with Drain Board
Kitchen Faucet Lever Type
Shower Head and Fittings Exposed bath and shower mixer
Soap Holder White, Recessed type
 Price List Summary
Unit Type Gross Floor Area Unit Area (sqm) Total Units for sale

Studio 29 25 46
1 BR - A 39 33 92
1 BR - B 38 35 200
2 BR - C 48 41 46
2 BR - A 58 49 100
2 BR - B 62 53 100
3 BR 77 66 8

Cash Price Range

Gross Floor Net Floor Area
Unit Type (net of Cash and PDC List Price Range
Area (sqm) (sqm)
Discounts)
Studio 29.00 25 1.66Mn – 1.81Mn 1.88Mn - 2.05Mn
1 BR - A 38.50 33 2.23Mn - 2.41Mn 2.53Mn - 2.73Mn
1 BR - B 38.00 35 2.20Mn – 2.88Mn 2.50Mn - 3.26Mn
2 BR - C 48.00 41 2.69Mn - 3.28Mn 3.05Mn - 3.72Mn
2 BR - A 58.00 49 2.88Mn – 3.60Mn 3.26Mn - 4.08Mn
2 BR - B 62.27 53 3.66Mn – 4.62Mn 4.15Mn - 5.24Mn
3 BR 77.00 66 4.61Mn – 4.77Mn 5.23Mn - 5.40Mn
 Selling Program, Payment Terms,
Implementation Guidelines

•Effectivity of Pricelist – August 24, 2012

•RFO: January 2015

•Minimum Down payment will be at 20%