CHAPTER-1

INTRODUCTION
1.1. INTRODUCTION OF THE STUDY

Learning something beyond the classroom about the company and the field
was going to work is an important part. Theoretical experience to learn and
the Practical will made an experience and make an good management
student. This report is made of such study in the company called SHINE
PROJECTS.

This study primarily focus on the understanding of an organizational

structure of the organization from a management point of view. It also seeks
to apply the theory of management to practical, real world situation and
draw conclusions.

SHINE PROJECTS is an educational company that offers a courses on

various departments and it will help us to improve the carrers options to the
students who study the courses and they also offers them a placements for
the students in their company who studied a courses on the company.

Due to ongoing global pandemic and resulting lockdown during the period
of study, all communications happened online or telephone. This report has
been made taking into account all the limitations and adhering to all
government rules and restrictions caused due to corona during july - august
2021.
 OBJECTIVE OF THE STUDY:

PRIMARY OBJECTIVE:

 To conduct an organizational study of SHINE PROJECTS.

SECONDARY OBJECTIVE:

 To study the overall working of SHINE PROJECTS.

 To understand the organizational structure of SHINE PROJECTS.
 To study the functions of different departments.
 To perform SWOT analysis of the organization.

IMPORTANCE OF STUDY

The study helps to understand the Manufacturing industry in general; with specific
techniques, manpower management, finances and operations, distribution methods
under the identified sector.

SCOPE OF THE STUDY

The study focuses on understanding the macro view of the organizational structure
and working of the various departments in it. It also aims at understanding the
information flow within the sub units and how they cumulatively add up to the
organizational goal.

PERIOD OF STUDY

Summer internship was done for 6 Weeks at SHINE PROJECTS understanding

the organizational functions and different functional department working and co-
existence in the company.
CHAPTERIZATION

 Chapter 1: This chapter contains, Introduction, Objective, Importance,

Scope and Period of the study.

 Chapter 2: This chapter consists of Company and Industry Profile,

Product profile.
 Chapter 3: This chapter consists of Functions of various departments
of the firm.
 Chapter 4: This chapter contains the findings, suggestions and
conclusion of the study
INDUSTRY PROFILE

Educational Services Industry is composed of establishments that provide

instruction and training on a wide variety of subjects.

These institutions, including schools, colleges, universities and training

centers, are either privately or publicly owned. Private institutions may be
further classified as "for-profit" or "not-for-profit". We report on publicly
traded, for-profit schools that have a focus on post-secondary education.
According to the most recent data provided by the U.S. Department of
Education, post-secondary education is being provided to about 18.2 million
students. Of that population, some 1.4 million are receiving their education
through for-profit schools.

Industry Dynamics
Educational Services is widely considered a counter-cyclical industry. That
is to say, typically, when the economy is doing poorly and unemployment is
rising, more working adults, as their career prospects start to dim, decide to
upgrade their education. This, in turn, leads to higher enrollment and
increased profit at the schools. We note that traditional undergraduate
education for young students is generally non-cyclical. Culinary arts
schools, however, can be labeled as moderately cyclical. Also, certain types
of educational institutions do perform largely in sync with the broader
economy. For example, providers of information technology instruction
benefit in good times, when companies are likely to boost related
investment.

There is a growth element to this industry. Education companies are

reporting a trend of rising demand from working adults. More and more
employers are requiring college degrees for a greater range of jobs.
Enrollment rates are tracking higher at most schools. To an 18-year old,
thinking about the future, or a 30-year old without a college degree, looking
for a career boost, diplomas are becoming the standard rather than the
exception.

PROFIT GENERATION
Schools are seeing improving enrollment rates in both the traditional and
online formats. Traditional schooling caters to young students that have just
graduated from high school. Online instruction is more tailored to working
adults who prefer to attend classes at evening time or during weekends. Web
classes typically carry higher margins than the traditional classroom setting,
since professors can connect to a significantly larger number of students and
there are no direct brick-and-mortar costs. Globalization also augurs well for
the industry. Due to global outsourcing, there is increasing pressure on
workers in developed countries to enhance their skills.

There are two other important trends running in the industry's favor. As the
U.S. continues to transition from a manufacturing-based economy to one
heavily reliant on the service sector, for-profit educators stand to gain from
offering courses in information technology, healthcare and business
management. And, companies have the opportunity to tap an enormous
under-educated segment of the world population. Lucrative markets include
China, Brazil and other developing nations. A few educators have already
established beachheads in promising overseas regions.

REGULATION AND COMPETITION

Companies in this industry adhere closely to the Higher Education Act.
Compliance with the Act is critical to maintain accreditation; it provides the
ability to operate in various states. Accreditation allows a school's students
to apply for financial aid under Title IV (low income) of the Act, the Pell
Grant, and the G.I. Bill. This is important since a majority of students
receive some sort of aid. Notably, the Act, and other regulation, has been
fairly successful in shutting down and prohibiting "diploma mills", thus
ensuring a fairly high overall quality of instruction.
Competition among these schools for prospective students is intensifying.
Expenses of new-student leads and marketing continue to rise. Barriers to
entry in this industry are significant. It is very expensive for a potential
market entrant to build a school from scratch. The start-up phase can be
difficult, especially without a substantial government-supported student
base. Also, IT investment can be complex and quite costly, particularly for
online operations. Financial constraints can limit a school's ability to expand.
Schools prefer to tap the equity market, when their share prices are at
elevated levels, rather than issue debt.

INVESTMENT CONSIDERATIONS
There are several things to look for when investing in individual companies
in the Educational Services Industry. Investors should seek schools that have
steadily rising enrollment, which typically leads to strong revenue and
earnings growth. Favorable new-student starts and high conversion rates
(from inquiries to enrollment) are good indicators of a company's prospects.
Schools that have tapped or have plans to enter emerging markets will likely
have a "first-mover" advantage and solid long-term growth potential.
Institutions that have a sizeable mix of top-quality online business can better
lever expanding demand at the bottom line.

Capable management is also an important consideration in weighing these

stocks for investment. The industry is susceptible to "headline" risk. An
adverse ruling, or even just the hint of an investigation, from the U.S.
Department of Education can cause a sharp decline in valuation. Such
problems are frequently the result of inadequate compliance or misleading
enrollment figures. If news breaks that a particular company is under
investigation for reporting irregularities, its stock, and those of its peers,
could be affected. Too, a strong, experienced leadership team is necessary
when companies merge. (The industry has undergone substantial
consolidation in recent years.) Often, operating results will suffer from a
combination during an initial integration period. A proven track record
strengthens the chance of long-term success.
COMPANY PROFILE

Shine Projects is a pioneer in conducting internship

programs for students globally.
 NAME SHINE PROJECTS
OVERVIEW Shine Projects is a pioneer in
conducting workshops for students
and companies across the globe,to
address the gaps and to take seekers to
the next level. We hire Marketing and
Business Development interns across
the globe.
WEBSITE https://www.shineprojects.in/
GROWTH STAGE Pre-Revenue Startup
EMPLOYEES Unlisted
GLOBALISATION Global
PLATFORM EXPERIENCE No experience
REMOTE COLLABORATION yes
OPEN TO Under Graduate\post graduate
SPONSORSHIP AVAILABE No
HIRING POTENTIAL Follow-on Projects
Formal Internship
Entry Level Full-Time
Upper Level Full-Time
SHINE PROJECTS is the India’s Fastest growing educational company. It is a
poineer in conducting workshops for students and companies across the globe, to
address the gaps and to take seekers to the next level. We hire marketing and
business development interns across the globe.

Why Shine projects?

SHINE PROJECTS is Rated as the best startup of the year 2020 & the best
company in focus 2021. Shine Projects is a leading Educational company that
offers affordable training. We are currently operating in India , ME, US& UK.

ABOUT FOUNDER:

VENKATA HARSHA
FOUNDER AND MANAGING DIRECTOR, SHINE PROJECTS
He holds an MBA in Finance and Marketing, along with many certification
modules conducted by BSE and NSE. He is a certified stock market analyst and a
macroeconomics expert.

A passionate educator and lecturer, he has worked on international platforms,

catering to audiences in India, Middle East, U.K, and the U.S. He started Shine
Projects in 2017(Jan) with the mission of providing sound financial literacy and
awareness to everyone. He strives to make his modules affordable and easily
accessible for all. His in depth knowledge and drive, coupled with ability to think
on his feet and innovate has today turned his passion project into India’s fastest
growing education company.

One of the strongest pillars of his initiative has been his ability to connect and
interact with his students with absolute ease and comfort. It is due to his vast
experience in taking offline & online courses, that he can ensure all his classes are
highly interactive, which enables him to make even the most complicated of
concepts, easily understandable to everyone.

In addition to being an educator, he has also written extensively on financial

markets, even providing his insights and inputs to many acclaimed academic
journals and papers, and is also an active guest speaker. Since equal access to
education is a an issue that is absolutely close to his heart, apart from training
students and interns, he also volunteers at Make a Difference to teach English to
the underprivileged.