TRAINING & DEVELOPMENT

BMT2011

REVIEW - 1

Submitted by:

Bishal Kumar Sah – 20BBA0213

Sakvai Mohammed Raique – 20BBA0222
N R Monish Reddy – 20BBA0209
Sanjay S – 20BBA0218

Submitted to:
Prof, Sujatha. S
Slot – B2
VIT Business School,
Vellore.
About marketing manager:

A marketing manager supervises the marketing resources and activities of a certain product or a
business. For example, a marketing manager may determine which customers to target, define what
are the company's marketing advantages, and also analyses the competition in the market. A
marketing manager is responsible for managing the promotion and positioning of a brand or the
products and services that a company sells.

Typically marketing managers are employed to attract more customers to buy from the company and
to raise brand awareness through the creation of marketing campaigns. Marketing covers a vast
spectrum of duties within a business, from the promotion of products and services right way through
analyzing data and setting strategy for how a company is going to grow. Because marketing can
have a profound effect on every element of a company and the way it operates, marketing
management is a very responsible role.

Primarily the marketing department exists to find new ways of generating revenues and customers
aligned with the fast-moving pace of technology, as well as optimizing and modernizing traditional
marketing methods. A creative mind and a head for business are essential to succeed in the role of a
marketing manager. Strong communication coupled with the ability to lead and motivate a team are
considered core skills for this position.

Marketing management is an available and accessible career path for anyone at any stage in their
career, and salaries for marketing managers are generous. For those seeking to progress quickly,
senior marketing opportunities are plentiful, with wages and benefits increasing with experience and
level of responsibility.

Justification of why marketing manager:

A marketing manager is responsible for managing the promotion and positioning of a brand or the
products and services that a company sells. Typically marketing managers are employed to attract
more customers to buy from the company and to raise brand awareness through the creation of
marketing campaigns. Marketing manager also analyses the types of customers that a company
wants and how to attract them, and marketing manager figure out ways for the company to better
serve the customers they already have.
Marketing managers also ensure that the company sees a good return on investment through
marketing activities. Most importantly, marketing management is a career choice; it can offer the
potential to travel, handle luxury goods and services, attend large events, and even take part in new
technology trials.

Expecting skills required for marketing manager:

• Good teamwork skills

• Communication skills
• Leadership skills
• Organizational skills
• Creative skills
• Commercial skills
• Data/Analytics skills
• Technological proficiency

Expecting soft marketing skills

• Flexibility
• Intuition
• Emotional intelligence
• Collaboration and Negotiation
• Problem Solving
• Curiosity

Preparing questionnaire for training need analysis:

While considering about training need analysis, it must be helpful to determine the needs to be
completed in a certain period to allow their team to complete their job as effectively as possible, as
well as progress and grow.
Overview about the questionnaire formation:

From our expected skills we have framed the below questions regarding on what basis we are
required to provide training for the selected participants that is marketing managers. They are also
asked to provide their suggestions/opinions to improve the skills of one. At last, they were asked to
comment what they felt about this particular survey.
 Here, the questionnaire was formed with three parts, in that

• Part one comprises of basic demographic questions that the responders need to
type/write/pick from the given option.
• Part two comprises of forty-two questions that responders have to circle/shade the number,
how strongly do they agree or disagree with the given statements. These questions were
formed with the basic variables such as communication, interpersonal skills, conflict
resolution, team work, adaptability, time, and accountability.
• Part three comprises of ten questions which is to be answered in descriptive. This will help to
understand even better about them.
• Last part is just a comment about this survey.

Questionnaire
Dear participants, you are required to fill the following survey which is about your skills and
opinion.
PART –1
Demographics Data

Name (Mr./Ms.)

Age:

Gender:

Education Qualification:

Country:

Mobile:

E-mail:

Experience:

Past / Current Position:

Past / Current Organization or Company:

Awards (if any):

 PART - 2
Remember there are no right or wrong answers. Also, make sure that you were marking the answers
confidentially.

S.no Strongly Somewhat Neither Somewhat Strongly No

agree agree agree or disagree disagree opinion /
disagree I don’t
care

1. I’m knowledgeable about 1 2 3 4 5 6

current marketing theory.

2. I’m knowledgeable about 1 2 3 4 5 6

current marketing
practices.

3. I consider that I can 1 2 3 4 5 6

understand the written
sentences/statement in
work related documents.

4. I always pay attention to 1 2 3 4 5 6

what others are saying.

5. I always provide 1 2 3 4 5 6
effective feedback to
others.

6. I know how to ask 1 2 3 4 5 6

insightful questions

7. I do address the critical 1 2 3 4 5 6

customer issues in a
timely manner.

8. I can demonstrate me 1 2 3 4 5 6
understandings that I
 observed from others
point of view.

9. I think that recognizing 1 2 3 4 5 6

and rewarding behavior
will contribute excellent
performance.

10. I know how to 1 2 3 4 5 6

adapt/manage the needs
of the individual or in
any situation.

11. I know how to facilitate 1 2 3 4 5 6

constructive conversation
with the stakeholders.

12. I can identify the areas of 1 2 3 4 5 6

agreements and common
grounds.

13. I do know how to 1 2 3 4 5 6

think of alternate
solutions to resolve
conflicts.
14. I have an understanding 1 2 3 4 5 6
of how to deal with
employee grievances.

15. I know how to work and 1 2 3 4 5 6

collaborate with others to
accomplish the goals and
objectives.

16. I have an understanding 1 2 3 4 5 6

on how divisions and
 departments can work
better together.

17. I know how to share the 1 2 3 4 5 6

information and how to
communicate better
throughout the
organization.

18. I can work more 1 2 3 4 5 6

effectively in changing
environments.

19. I’m able to adjust 1 2 3 4 5 6

priorities to better meet
changing business goals.

20. I’m more flexible and 1 2 3 4 5 6

open to new ideas.

21. I know the appropriate 1 2 3 4 5 6

course of action to
workplace address issues.

22. I do finish work on time 1 2 3 4 5 6

within the allotted
budget.

23. I know how to simplify 1 2 3 4 5 6

the business processes
and procedures.

24. I know how to make 1 2 3 4 5 6

more effective use of
web-based calendar and
to-do lists.
25. I can deal effectively 1 2 3 4 5 6
with distractions and
interruptions.

26. I always accept my 1 2 3 4 5 6

responsibilities and I’m
accountable for achieving
goals and objectives.

27. I’m holding others 1 2 3 4 5 6

accountable for their
actions

28. I will give advance 1 2 3 4 5 6

warning on potential
problems and issues that
may affect others.

29. I always ask the right 1 2 3 4 5 6

questions to better
understand or evaluate
situations.

30. I know the best way Tio 1 2 3 4 5 6

divide problems into
manageable components.

31. I develop innovative 1 2 3 4 5 6

solutions to solve the root
cause of problems.

32. I understand the products 1 2 3 4 5 6

and services provided.

33. I usually understand the 1 2 3 4 5 6

costs, profits, margins,
 and values of different
service lines.

34. I do view problems from 1 2 3 4 5 6

a business perspective.

35. If I were a manager, I 1 2 3 4 5 6

do implement best
practice methods within
the department.

36. I have an understanding 1 2 3 4 5 6

of how to develop
solution or methods using
our products and
services.

37. I do always search for 1 2 3 4 5 6

opportunities which are
available for professional
development.

38. I’m keeping up with the 1 2 3 4 5 6

changes in technologies.

39. I do analyses 1 2 3 4 5 6
interpersonal problems
instead of reacting to
them.
40. If I was a manager, I 1 2 4 5 6
know how to mentor
others.

41. I always accept and 1 2 3 4 5 6

correct my mistakes
42. I accept if my senior 1 2 3 4 5 6
gives positive/ negative
feedback about me

PART - 3
Questions were asked, you have to answer it in a descriptive manner.

1. What inspired you to pursue a career in marketing?

2. What do you think are the three essential skills for a career in marketing?

3. What kind of management style do you prefer?

4. How would you manage a new product launch?

5. If we conducted a client survey and the vast majority of clients said they don’t use social media,
would you recommend we keep investing in our social media channels?

6. Where do you see yourself in five years?

7. What’s the most interesting project you’ve worked on in a past position?

8. What motivates you to work?

9. What is your preferred tenure period for training program?

10. Are you interested in training programs offered from the organizational side? If Yes/No, why?

PART – 4 (Final Comments)

Please include any general comments you would like to add regarding this survey or training and
development.

- Thanking you for your time in completing this survey -

- The End -