Case Submission –

Time Management System

By -
Pushpak Shukla
 Market Analysis

Characteristics -
• Time tracking software market was valued at USD 425.32 billion in 2019 and is expected to reach USD 1785.36
billion by the year 2026, at a CAGR of 22.36%
• Apart from time tracking, features like project management, payroll, invoicing are in built or can be integrated
• Time theft and buddy punching affects 70-80% of companies
Drivers -
• Growing need among enterprises to centrally manage and track tasks
• Improve workforce utilization, transparency, invoicing by accurately measuring productive hours
• Ability to track tasks across various user types, business function, deployment type, region, access systems

Opportunities -
• Recent advancements in the areas of AI and ML, meaning granular tracking with minimum inputs
• Integration of software with other apps which companies use everyday ensures tracking even simpler

Challenges -
• Presence of many open source or free vendors in the task management software market
• Lack of awareness among enterprises about time management software
 Stakeholder Analysis

Objective – To create the world’s easiest TMS

Stakeholder Analysis

Manager Employees Owner/CXO

• Ensure workplace transparency by

accurate and effortless time tracking • Should be easy and
• Integration with project management intuitive
and HR apps • Option of offline time
• Customizable reporting and analytics, entry
alert notifications • Privacy,
• Ability to track time through varied micromanagement issues
systems and places, activity should be prevented
monitoring is good to have • Alert notification if time
entry is due
• Responsible for
compliance, overall
employee productivity
• Cost benefit analysis of
using the product
• Reporting and Analytics

Freelance/Remote Work
• Precise time and activity
reporting
• Automated payments
• Minimal inputs
• Employee monitoring to
boost productivity, prevent
client data misuse. To be
used with much caution as
it can decrease morale
User Personas
Field Workers
• Seamless tracing of mobile
workers via GPS and
geofencing
• Robust all-weather friendly
access control systems
• Accessible through various
devices – BYOD, mobile etc.
• Delegate timesheet entry
to manager in case of leave
• Offline time entry
Developers
• Easy manual timesheet entry
option
• Alert notification if time entry
is due
• Auto fill based on a template
for one click submission
• Accessible with different
browsers, OS
 App Functions

• Dashboard – A central location to access and modify data and settings about your teams’ performance
• Activity – Tracking activities by taking screenshots, recording apps and URLs visited
• Timesheet – Automated timesheet for view/submit based on time taken to do defined projects and tasks
• Locations – GPS tracking to track your staff’s locations through mobile app
• Payments – Payroll status and Payslip generation, set-up complete payment process
• Invoices - Easily generate invoices for your clients and send it to them directly, as well as record payments
• Schedules – Schedule shifts and send notifications in case of overtime etc. based on settings
• Time-off - Set policies and schedule the time off, leave, or paid holidays
• Projects – Add projects, To-do tasks, set budgets, create roadmaps, manage sprints
• Reports – Different types of reports like budget, attendance, time tracking, invoice
• Work Orders – Create specific tasks, scheduled time for the task, and/or a location as the worksite
• Settings and Policies – Setting permissions, plans for product use, user roles, disable screenshots & app tracking
 App Integrations

• Project Management Integrations –

Jira, GitHub, Trello, Zoho, Breeze, Teamwork Projects

• Payments, Accounting and Invoicing Integrations

Gusto, PayPal, Transferwise, QuickBooks

• HelpDesk Integrations

ZenDesk

API

• Allow you to create your own custom solutions for read and write the data from the app
 Feature Prioritization

Cohort Pain Points Feature Value Complexity Priority

Freelancers, Time entry full of hassles One click timer for task High Medium 1
Developers tracking

Field workers Lots of manual inputs Automated time tracking High High 1
required, Challenges in based on GPS
card scan, biometric if it
rains
All Can’t submit time due to Offline time tracking High Low 1
network issues

All Have to install bulky apps, Accessible with different High Low 1
clumsy UI devices/browsers, easy UI,
one click manual
submission
All Activity monitoring is Optional feature, take Medium High 2
intrusive consent of what is being
tracked, notify when a
screenshot is taken
App Wireframes – Automated Timesheet
App Wireframes – Manual Timesheet(1)
App Wireframes – Manual Timesheet(2)
App Wireframes - Dashboard
 OKRs and Launch Plan

Objectives How EasyTime App help achieve the objectives

Objective: Is the process simpler and hassle-free?
Objective: Activity monitoring should not a threat
Objective: Business needs should be met
Key Result 1: >=30 % increase in NPS
Key Result 2: <2 mins time spend per week
Key Result: >=70% employees ok with taking screenshots,
App/URL tracking
Key Result: Subscription growth rate>=5%

Launch Plan

• Feature launch as per prioritization, following Agile principles

• A/B testing of MVP after Phase 1 completion
• If tests are successful, Phase 2 will feature optional screenshots, App/URLs tracking
• Continuous monitoring of KRs after go live
Thank You