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Evidencia 2 Workshop products and services

Mercadeo Internacional (Universidad Nacional de Colombia)

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ACTIVIDAD DE APRENDIZAJE 2

EVIDENCIA 2: WORKSHOP ?PRODUCTS AND SERVICES?

INSTRUCTORA YUDY ALEJANDRA OVALLE MELO

BLANCA LORENA LONDOÑO RODRIGUEZ

TECNÓLOGO EN NEGOCIACIÓN INTERNACIONAL FICHA 2175826

SERVICIO NACIONAL DE APRENDIZAJE (SENA) CENTRO DE

FORMACIÓN AGROTURÍSTICO SENA SAN GIL

REGIONAL SANTANDER

COLOMBIA 2020

Actividad de aprendizaje 2

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Evidencia 2: Workshop “Products and services”

La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la menos
motivante, dado que en ocasiones hay textos muy extensos y con vocabulario complejo que
dificulta su comprensión y le resta interés al texto; afortunadamente existen nuevos métodos que
facilitan obtener la información necesaria y con ello aumentar el léxico personal.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte
el material complementario denominado Integration of products and services.

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

Paragraph 1
The evolution of growth and change of model in trade was established, given the relevance of the
consumer as the main actor and of technology as a co-participant and fundamental tool.

Paragraph 2
It is evident how the markets of services and products converge, where a product necessarily has
an added value which is a service, raising the value and attractiveness of the same

Paragraph 9
Technology brings with it the need for adaptation, and companies must always keep up with
market demand. Today, digital companies are required and the average is far below what is
required and expected.

Paragraph 10
The lag of a digital adoption is the reflection of stagnant industries in time, therefore the
European Union faced the challenge and is betting on this change with a digital implementation
looking for better services and high quality jobs.
Paragraph 11
A clear example of adaptation and evolution is Tesla, a company that has just emerged, starting
from a technological model, and arriving at the creation of electric cars with state-of-the-art
technology, and robust automation in its production and assembly lines.

Paragraph 12
Testa's products will bring with them a service, where the vehicle will fully comply with the
diverse functions required by the consumer, from a walking office, to an entertainment center, all
pointing to an integrality.

SUMMARY OF THE MAIN IDEAS

The evolution of the growth and change of model in the commerce is established, given the
relevance to the consumer as main actor and to the technology as co-participant and fundamental
tool we appreciate as it is evident that the markets of services and products converge; where
necessarily a product has a value added which is a service, elevating the value and the
attractiveness of the same one. Technology brings with it the need for adaptation, and companies
must always be on par with market demand, today digital companies are required and the average
is far below what is required and expected today the lag of a digital adoption is the reflection of
industries that are stagnant in time, therefore the European Union faced the challenge and is
betting on this change with a digital implementation looking for better services and high quality
jobs, A clear example of adaptation and evolution is Tesla, a company that has just emerged,
starting from a technological model, and arriving at the creation of electric cars with state-of-the-
art technology, and robust automation in its production and assembly lines. Thus, Testa's
products will bring with them a service, where the vehicle will fully comply with the diverse
functions required by the consumer, from a walking office, to an entertainment center, all
pointing to an integral approach.

2. Write a summary of ten lines from the text.

The need for a close relationship between technology and industry becomes more evident with
the passing of time, where as a principle the digitalization of processes helps to give added value
and implicitly provides services, which in the long run will end up being the purpose of the
product, since the service requires qualified labor and will last longer in time. The investments in
research and technology become a focus, where the profits for the developed activity must have a
percentage of reinvestment in the two fields already mentioned and the growth of the companies
that develop this plan in the medium terms, and train their personnel to carry it out, will be
directly proportional. The technology will determine the growth and evolution of the economy,
therefore its importance and necessary adaptation should not be ignored, if it is desired to
transcend in the time.
3. Choose a paragraph and translate it with your own words.

China as a world power projects an ambitious development plan, and bets on sustainable growth
where the key is investment in development and research, with added value in products and
services, since for the years 2000 to 2010 the lack of development and research was taking them
out of the market, as well as Europe, which led them to take measures to increase their
participation with greater dynamics of their competitiveness and productivity.

4. Choose ten words from the text and organize them alphabetically. Look for the
meaning of each word.

1. Change: Organizational change is that strategy to the need of a change. This need is
based on the organization's vision for better administrative, social, technical and
improvement assessment performance.

2. Development: Business development refers to the progress experienced by the

company as a result of its evolution over time ... Therefore, business development does
not always imply growth or increase in size, but under certain circumstances it can mean
the opposite.

3. Digital: is a type of organization that bases its competitiveness on the use or

development of technology.

4. Economy: Science that studies resources, the creation of wealth and the production,
distribution and consumption of goods and services, to satisfy human needs.

5. Globalization: Globalization is an economic, technological, political, social, and

cultural process on a global scale that consists of increasing communication and
interdependence among the different countries of the world, uniting their social markets
through a series of social and political transformations

6. Industry: Economic and technical activity that consists of transforming raw materials
into products suitable for human needs.

7. Research: Business research is a process of acquiring detailed information from all

business areas to maximize sales and profits of the organization. This study helps
companies to determine which products and services are the most profitable or the most
demanded.
 8. Product: In economics, a product is a benefit, a yield, an economic gain, a profit, a
profit or a fruit that is obtained from trade, from a thing that is sold or yielded.

9. Service: A service, in the economic field, is the action or set of activities designed to
meet a particular need of customers, providing a product immaterial and personalized.

10. Technology: all the technology that can be applied in the business sector in order to
make the company's activity more competitive and efficient. In this sense, business
technology can be divided into two main sectors: hardware and software.

5. Match the term with the corresponding meaning.

a Client d Things created by projects.

b Solution e A series of tasks to be done in a specified sequence.
c Engagement a A customer.
d Project b Products and services that solve a client’s problem.
e Deliverable c An agreement between client-service provider.
 BIBLIOGRAPHIC REFERENCE

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/SENA/Venta
s/122702/Contenido/OVA/Material_Reading_comprehension_and_reports_in_Englis
h/index.html