I&N BBQ

SAMPLE BUSINESS PLAN

SUBMITTED TO: SIR AHMAD BILAL

BY
IFTIKHAR HUSSAIN MBEW 020

NOMAN HAFEEZ MBTW 004

 FORM OF BUSINESS

Content Description
 Business title I&N BBQ

 Types of Organization Partnership

 Business Aim/ To become profitable by building trust with customers and turning
Objective it into profit

 Product Chicken Tikka, Seekh Kabab

 Prices As per Market Rate.

 HR required 3 employees

 Details of Business Name: Iftikhar Hussain

Owners Age 32
Experience Retail Operations
Name Noman Hafeez
Age 28
Experience Engineer
 Business Location Address Divine Garden New Airport Road Lahore.

 Contact Email I&N BBQ@gmail.com

Telephone No 0322-4544937

 Resources Required Financial:

1-Cash in hand
2- Bike
3- Shop
4- Furniture and others
Non-Financial:
1-Quality staff
2-Neat and clean Environment
3- PR
4-Marketing strategies
5-others
I&N BBQ Restaurant is a neighborhood BBQ restaurant and store that will be located in Divine
Gardens Lahore. The facility is centrally located and it is close to the popular Market Center and
a residential estate in Lahore.

We are a barbecue restaurant preparing and serving mutton ribs, chicken, beef brisket, and
several flavors of barbecue sauce for immediate consumption to the people in Lahore in a
conducive environment that is specifically designed for socializing and networking and free from
all forms of violence.

We will also engage in the retailing of barbecue grills and related accessories. Our BBQ
restaurant facility and store is centrally located in a busy street and it has the capacity to
accommodate 30 people per time.

I&N BBQ BBQ Restaurant is designed and constructed to meet both the health and safety
standard as recommended by the local authority. Our customers are going to be treated with good
music at all times. We have made provision for live band, karaoke, country side music and jazz
et al.  This will be played at the background to create the ambience that our customers will
cherish.

We are in business to make profits at the same to give our customers value for their money; we
want to give people the opportunity to choose from the wide range of barbecue and barbecue
sauce I&N BBQ BBQ Restaurant will go all the way to make available a wide range of BBQ
equipment and accessories.

Our goal is to make every day a day of celebration, networking and socializing for as many
people that will patronize our BBQ restaurant. No doubt, we will become the talk of town
amongst the socialites in Lahore because we have put plans in place to make our BBQ restaurant
lively 24 hours a day and 7 day a week and highly secured because we want to attract everybody
(celebrity and non-celebrity alike).

We will ensure that all our employees are selected from a pool of qualified and customer centric
people in and around Lahore.
We will make sure that we take all the members of our workforce through the required trainings
that will position them to meet the expectation of the organization and to compete with other
players in the Pakistan and throughout the globe.

I&N BBQ Restaurant is owned by Iftikhar and his friend Noman. Iftikhar is a retail specialist
and understands the psyche of a consumer. He has the magic wand to attract people.

The business will be managed by his trusted associate for many years, Usman who
coincidentally was recruited and trained by him 5 years ago in Metro store Lahore.

Our Product

We are doing all we can to see that our products meets the need of our consumers at all times.
I&N BBQ Restaurant is going to operate a standard BBQ restaurant and stores that will make
available assorted barbecue, barbecue sauce flavors and barbecue grills and accessories.

We are in business to services and satisfy our customers and also to make profits and we are
going to go all the way to achieve our business goals within the stipulated laws in Pakistan.
These are some of the products that will be found in our BBQ restaurant and stores

 Preparing and serving mutton ribs, chicken, beef brisket, and several flavors of barbecue
sauce for immediate consumption
 Non – alcoholic drinks
 Gas grills
 Charcoal grills
 Electric grills
 BBQ tools and accessories

Our Mission and Vision Statement

 Our vision is to establish a standard and secured BBQ restaurant and stores in Lahore,
that will be the melting pot of all lovers of barbecues, different flavors of barbecue sauce,
barbecue equipment and accessories and non – alcoholic drinks.
 Our mission is to establish a barbecue restaurant and store business that will make
available barbecues, different flavors of barbecue sauce, barbecue equipment and
accessories and non – alcoholic drinks at every given time to our highly esteemed
customers and a place where people can network and socialize.
Our Business Structure

I&N BBQ Restaurant is a business that is established to be a pacesetter when it comes to how
standard BBQ restaurant and store should be run in Lahore and even in the Pakistan.

We have the goal of assembling a team of dedicated workforce who will give our customers
excellent customer service at all times, a team that will ensure that we will continue to have
repeated customers and a team that will indeed make us the melting pot for barbecue lovers and
socialites in Lahore.

In view of the above, we have been able to follow suits on what is obtainable in standard and
well – structured BBQ restaurant and store in the Pakistan and perhaps improve on the structure
with time when the need arises. We will work hard to ensure that we only attract people with the
right mindset to help us achieve our business goals and objectives in record time.

Below is the business structure that we will build I&N BBQ Restaurant;

 Chief Executive Officer (Owner)

 BBQ Restaurant Manager
 Accountants / Cashiers
 Baristas
 BBQ Chef
 Greeters / Customer Service Agent / Table Attendant
 Cleaners

Job Roles and Responsibilities

Chief Executive Officer – CEO:

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
providing educational opportunities.
 Responsible for providing direction for the business
  Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Designs job descriptions with KPI to drive performance management for clients
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
BBQ Restaurant Manager:

 Responsible for managing the daily activities in the BBQ restaurant and stores
 Ensure that the facility is in tip top shape and conducive enough to welcome customers
 Interfaces with vendors
 Reports to the Chief Executive Officer
 Attends to Customers complains and enquiries
 Prepares budget and reports for the organization
 Responsible for Recruiting, Training and Development in the organization
 Responsible for procuring of raw materials and equipment
 Handles any other duty as assigned by the CEO
BBQ Chef

 Responsible for preparing and serving pork ribs, chicken, beef brisket, and several flavors
of barbecue sauce for immediate consumption
 Handle any related duty as assigned by the BBQ restaurant manager
 We have well experienced chef from Green Valley
Baristas:

 Interacts with customers, take orders for drinks and snacks.

 Plans and present menu.
 Prepares beverages.
 Arranges bottles and glasses to make attractive displays.
  Assesses customers’ needs and preferences and make recommendations
 Makes lists of supplies in conjunction with the manager / management
 Prepare inventory or purchase requisitions as needed to replenish supplies.
 Ensures that the assigned bar area is fully equipped with tools and products needed for
Mixing beverages and serving guests.
Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for one or
more properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the company
 Serves as internal auditor for the company
Greeters / Customer Service Agent

 Opens door and welcome customers

 Ensures that customers feel relaxed and at home
 Handles customers enquiries
 Assesses customers’ needs and preferences and make recommendations
 Ability to Sell or influence others for up selling and suggestive selling.
 Provides recommendations and suggestions to guest for choosing BBQ flavors and
drinks.
 Serves customers in a friendly and helpful manner.
 Provides guidance to guests on resort activities, dining options and general resort and
Regional information.
  Demonstrates a thorough knowledge of barbecue, barbecue sauces and BBQ grills and
accessories, products, menus and Promotions
 Handles any other duty as assigned by the BBQ restaurant manager
Cleaners:

 Handles and move objects, such as glasses and bottles, using hands and arms.
 Cleans up after customers and clean work area.
 Clears ashtrays as and when required.
 Washes glassware and utensils after each use.
 Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors
and windows, etc. if required.
 Ensures that toiletries and supplies don’t run out of stock
 Handles any other duty as assigned by the BBQ restaurant manager.
Security Officers

 Ensures that the facility is secured at all time

 Controls traffic and organize parking
 Gives security tips to staff members from time to time
 Patrols around the building on a 24 hours basis
 Submits security reports weekly
 Any other duty as assigned by the BBQ restaurant manager

SWOT Analysis

I&N BBQ Restaurant is established with the aim of becoming the melting point for households,
lovers of barbecue and socialite in Lahore which is why we have taken our time to critically
analyze and conduct SWOT analysis to be able to identify areas we need to work on if indeed we
want to achieve our business goal.

No investor would want to invest his or her hard earned money without assessing the risks
involved in the venture and also his or her capability to deliver and make profits from the
business. The ability to make profits from any business and to favorably compete with
competitors in the industry starts with the result you get from your SWOT analysis.
In view of that, I&N BBQ Restaurant hired a business and HR specialist to help conduct SWOT
analysis for the business and below is a summary of the result that was generated;

 Strength:
It is very vital to have one’s areas of strength spelt out. This is one of the very reasons why we
employed the services of experts to tell us about the strength as a company. We have an excellent
and detailed customer service.

We offer a wide range of assorted barbecues, different flavors of barbecue sauce, barbecue
equipment and accessories and sizzling drinks. Easy to access and excellent facility, excellent
ambience and perfect location in Lahore.

 Weakness:
Just like as there are areas of strength, there will also be areas of weaknesses. So, Our perceived
weakness could be that we are new business, and we may not have the financial muscle to
sustain the kind of publicity we want to give our business.

 Opportunities-: There are unlimited business opportunities available to BBQ restaurant

and store businesses in busy cities like Lahore; Lahore is one of the cities in the world
where social life is at its peak.

Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another
threat that may likely confront us is the arrival of a new BBQ restaurant and store business in
same location where our target market exist and who may want to adopt same business model
like us.

MARKET ANALYSIS

 Market Trends
The BBQ and Outdoor Cooking Stores industry has been regenerated over the last five years by
rising new household formation and growth in per capita disposable income, which has revived
discretionary purchases on outdoor cooking equipment such as barbecues, smokers and related
accessories. In the coming years, these trends are set to continue, keeping demand for industry
products and services soaring higher.

In recent time, BBQ restaurant and stores have begun to incorporate a larger variety of barbecue
choices and drinks as part of their product offerings. The concept brings the tastes of fancy BBQ
restaurants to a dressed-down setting.

So also, it is now common to find BBQ restaurant owners and chefs take the opposite approach
and use wine bars as an opportunity for expansion. Lastly, just like any other related business,
the ability to conduct thorough market survey and feasibility studies before launching this type of
business will go a long way to determine the success of the business.

Little wonder it is common to find aspiring entrepreneurs or investors who want to start a BBQ
restaurant or BBQ retail outlets hiring the services of business consultants to help them conduct
thorough market survey and feasibility studies before launching their business. One thing is
certain, if your BBQ restaurant and store is well positioned in an environment with the right
demographic composition, then you won’t struggle much.

Our Target Market

For any business to do pretty well, there must be robust plans in place to attract the target market.
Before starting our BBQ restaurant and store business in Lahore – California, we conducted a
thorough market survey and feasibility studies and we are certain that there is a wide range of
people who would patronize our BBQ restaurant and store on a regular basis.

In view of that, we have created strategies that will enable us reach out to various groups of
people who are likely going to become our loyal customer. Below is our target market;

 Housewives
 Corporate Executives
 Society Residents
 Taxi Drivers
 Socialites
 Business People
 Sports Men and Women
 Government Official
  College Students
Our Competitive Advantage

We are mindful of the fact that there is stiffer competition in The BBQ and Outdoor Cooking
Stores industry in the Pakistan hence we have been able to hire some of the best business
developer to handle our sales and marketing.

Part of what is going to be our selling point in Lahore is the fact that we operate a standard BBQ
restaurant and store business, in a perfect location for the kind of business that we run and also
the fact that facility is highly secured. Another factor that will give I&N BBQ Restaurant
competitive edge is that we have enough packing space to accommodate the numbers of
customers our BBQ restaurant and store can accommodate per time.

We are not ruling out the fact that we have a dedicated and customer centric workforce that are
willing to go the extra mile to give our customers full value for their money and time whenever
the patronize us. The robust experience of our CEO and the manager is also a positive for I&N
BBQ Restaurant.

Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (startups BBQ restaurant and stores businesses) in the industry
meaning that they will be more than willing to build the business with us and help deliver our set
goals and achieve all our aims and objectives.

SALES AND MARKETING STRATEGY

 Marketing Strategy and Sales Strategy

Top of the list on our marketing and sale strategy document is generating a buzz for our BBQ
restaurant and store via word-of-mouth and leveraging on road show.

The model of BBQ restaurant and store business we intend running is a neighborhood BBQ
restaurant and store business hence we are not going to rely only on the conventional ways of
marketing. We don’t have the plans to run paid adverts on Local TV stations, local radio stations
or even local newspaper but we will sure maximize every other available means to promote our
business.
Our unique selling proposition is that we are into preparing and serving mutton ribs, chicken,
beef brisket, and several flavors of barbecue sauce for immediate consumption and also the
retailing of drinks, Gas grills, Charcoal grills, Electric grills, BBQ tools and accessories.

In view of that, we are going to adopt the following marketing strategies to ensure that we do not
only attract customers but generate repeated sales from them. Part of the marketing and sales
strategies that we will adopt are;

 Open our BBQ restaurant and store in a grand style with a party for all.
 Introduce our BBQ restaurant and store by sending introductory letters alongside our
brochure to organizations, households and key stake holders in Lahore – DHA
 Ensure that we have a wide range of barbecue, barbecue sauce, BBQ grills and
accessories and non-alcoholic drinks at all times.
 Make use of attractive hand bills to create awareness and also to give direction to our
BBQ restaurant and store
 Position our signage / flexi banners at strategic places in and around Lahore
 Position our greeters to welcome and direct potential customers
 Create a loyalty plan that will enable us reward our regular customers
 Engage on road shows within our neighborhood to create awareness for our BBQ
restaurant and store.
 Social Media
Sources of Income

One rule of thumb that we have to adhere to overtime is identifying our sources of income. I&N
BBQ Restaurant is established with the aim of maximizing profits in The BBQ and Outdoor
Cooking Stores industry in Pakistan and we are going to go all the way to ensure that we do all it
takes to attract our target market.

The sources of income for I&N BBQ Restaurant are stated below;

 Preparing and serving mutton ribs, chicken, beef brisket, and several flavors of barbecue
sauce for immediate consumption
 Retailing drinks
 Retailing Gas grills
 Retailing Charcoal grills
  Retailing Electric grills
 Retailing BBQ tools and accessories

Sales Forecast

It is the wish of any business to attract massive sales at all times. Our business is well positioned
to attract loads of clients and that is why we are leaving no stone unturned in doing this.  One
thing is certain when it comes to BBQ restaurant and store business, if your BBQ restaurant and
store is well stocked and centrally positioned, you will always attract customers cum sales and
that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Lahore and we are quite optimistic that
we will meet our set target of generating enough income / profits from the first six month of
operations and grow the business and our clientele base.

We have been able to critically examine the BBQ restaurant and store market and we have
analyzed our chances in the industry and we have been able to come up with the following sales
forecast. The sales projection is based on information gathered on the field and some
assumptions that are peculiar to startups in Lahore.

Below is the sales projection for I&N BBQ Restaurant, it is based on the location of our business
and other factors as it relates to BBQ restaurant and store start – ups in the Pakistan;

 First Fiscal Year-: Rs10,00,000

 Second Fiscal Year-: Rs25,00,000
 Third Fiscal Year-: Rs50,00,000
N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there won’t be any major economic meltdown and there won’t be any major competitor
offering same products and customer care services as we do within same location. Please note
that the above projection might be lower and at the same time it might be higher.

 Our Pricing Strategy

The prices of our mutton ribs, chicken, beef brisket, and several flavors of barbecue sauce for
immediate consumption and also the retailing of drinks, Gas grills, Charcoal grills, Electric
grills, BBQ tools and accessories will be what is obtainable in the market. In fact we will try as
much as we can to sell below the industry’s average so as to attract loads of customers.
We are aware that pricing is one of the key factors that give leverage to BBQ restaurant and store
business, it is normal for consumers to go to places where they can get good deals. We are aware
of this trend which is why we have put structures in place that will enable us retail our products a
little below the industry’s average.

We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the
first six months of launching the business just for the purpose of attracting loyal clients and build
our clientele base. We also have plans in place to discount our products once in a while and also
to reward our loyal customers.

 Payment Options
We want to be sure that we give everybody a flexible payment option per time. At I&N BBQ
Restaurant, our payment policy is all inclusive because we are quite aware that different people
prefer different payment options as it suits them.

Here are the payment options that will be available in every of our restaurant;

 Payment by cash
 Payment via Point of Sale (POS) Machine
In view of the above, we have chosen banking platforms that will help us achieve our payment
plans without any difficulty.

Publicity and Advertising Strategy

Despite the fact that our BBQ restaurant and store will be well located, we will still go ahead to
intensify publicity for the business. We are going to explore all available means to promote our
business.

I&N BBQ Restaurant has a long term plan of covering various locations in major cities in the
Pakistan which is why we will deliberately build our brand to be well accepted in Lahore before
venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers
over but to effectively communicate our brand. Here are the platforms we intend leveraging on to
promote and advertise I&N BBQ Restaurant;

 Encourage the use of word of mouth publicity from our loyal customers
  Leverage on the internet and social media platforms like; YouTube, Instagram,
Facebook ,Twitter, LinkedIn, Snap chat and other platforms (music online forums) to
promote our business.
 Ensure that our we position our banners and billboards in strategic positions all around
Lahore.
 Distribute our fliers and handbills in target areas in and around our neighborhood
 Contact corporate organizations, households, landlord associations and political parties
by calling them up and informing them of I&N BBQ Restaurant and the products we sell
 Advertise our BBQ restaurant and store business in our official website and employ
strategies that will help us pull traffic to the site
 Brand all our official cars and vans and ensure that all our staff members and
management staff wears our branded shirt or cap at regular intervals.

Startup Expenditure (Budget)

We have gone back to our drawing table to ensure that in setting up any business, the amount or
cost will depend on the approach and scale you want to undertake. If you intend to go big by
renting a place, then you would need a good amount of capital as you would need to ensure that
your employees are well taken care of, and that your facility is conducive enough for workers to
be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and
aspirations for your business. The tools and equipment that will be used are nearly the same cost
everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a BBQ restaurant and store business; it might differ
in other countries due to the value of their money. This is what it would cost us to start I&N
BBQ.

 The Total Fee for Registering the Business in Lahore, Rs7,500.

 Legal expenses for obtaining licenses and permits as well as the accounting services
totaling – Rs120,000.
 Marketing promotion expenses (2,000 flyers at Rs10 per copy) for the total amount
of Rs20,000.
  Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of
– Rs105,600.
 Cost for facility remodeling – Rs50,000.
 Other start-up expenses including stationery – Rs5,000
 Phone and utility deposits – (Rs2,500)
 Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– Rs600,000
 The cost for Start-up inventory – Rs100,000
 Cost for serving area equipment ( glasses, flatware) – 3,000
 Cost for store equipment (cash register, security, ventilation, signage) – Rs130,750
 The cost for the purchase of BBQ grillers and accessories- Rs100,000

 The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs,
Sound System, tables and chairs et al) – Rs 300,000.
 Miscellaneous – Rs25,000

Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too long before the business
close shop.

One of our major goals of starting I&N BBQ Restaurant is to build a business that will survive
off its own cash flow without the need for injecting finance from external sources once the
business is officially running.

We know that one of the ways of gaining approval and winning customers over is to properly
position our BBQ restaurant and store, ensure adequate security, availability of assorted barbecue
and barbecue flavors and excellent customer service et al.

I&N BBQ Restaurant will make sure that the right foundation, structures and processes are put in
place to ensure that our staff welfare are well taken of. Our company’s corporate culture is
designed to drive our business to greater heights and training and re – training of our workforce
is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of three years or more. We know that
if that is put in place, we will be able to successfully hire and retain the best hands we can get in
the industry; they will be more committed to help us build the business of our dreams.