Professional Documents
Culture Documents
OVERVIEW
Tourism is big business. In 2006, travel and tourism directly contributed $740 billion to the
U.S. economy. Travel and tourism is one of America’s largest employers, directly employing
more than 8 million people and creating a payroll income of $178 billion. (Source: U. S. Travel
Association, December 2006).
In addition to creating new jobs, new business and higher property values, well managed
tourism improves the quality of life and builds community pride. According to a 2009 national
research study on U.S. Cultural and Heritage Travel by Mandela Research, 78% of all U.S. leisure
travelers participate in cultural and/or heritage activities while traveling translating to 118.3 million
adults each year. Cultural and heritage visitors spend, on average, $994 per trip compared to $611
for all U.S. travelers. Perhaps the biggest benefits of cultural heritage tourism, though, are
diversification of local economies and preservation of a community’s unique character. certification
from International Standard Organization (ISO) making them more competitive in the niche.
Cultural heritage tourism means traveling to experience the places and activities that
authentically represent the stories and people of the past and present. It includes irreplaceable
historic, cultural and natural resources.
One challenge in cultural heritage tourism is ensuring that tourism does not destroy the very
heritage that attracts visitors in the first place. Furthermore, tourism is a competitive, sophisticated,
fast-changing industry that presents its own challenges. It is generally a clean industry: no
smokestacks or dangerous chemicals. But it does put demands on the infrastructure — on roads,
airport, water supplies and public services like police and fire protection
OBJECTIVES:
Upon completion of this module, you are expected to;
1. Define tourism;
2. Define and understand the value of heritage;
3. Define the heritage tourism;
4. Identify agencies responsible for heritage tourism;
5. Identify the categories of heritage products;
6. Explain the forms of cultural heritage;
7. Identify examples of tangible and intangible product of cultural-heritage tourism
8. Understand the criteria of heritage site;
9. Understand the benefits, challenges ,other issues and opportunities in heritage tourism; and
10. Understand the positive and negative impact of Heritage Tourism
3. Built Heritage - is a historic buildings and sites which have been preserved and which have
architectural, historical, or other significant value. A growing number of such sites have become
involved in the tourism industry and serve as practical tools for urban and rural regeneration. Built
installations, or remains, which are associated with architectural, cultural, social, political, economic,
or military history.
CRITERIA:
1. "contains superlative natural phenomena or areas of exceptional natural beauty and esthetic
importance"
2. "is an outstanding example representing major stages of Earth's history, including the record of
life, significant on-going geological processes in the development of landforms, or significant
geomorphic or physiographic
features”
3. ”is an outstanding example
representing significant ongoing
ecological and biological
processes in the evolution and
development of terrestrial, fresh
water, coastal and marine
ecosystems, and communities of
plants and animals"
4. ”contains the most important
and significant natural habitats
for in-situ conservation of
biological diversity, including those containing threatened species of outstanding universal
value from the point of view of science or conservation”.
Heritage tourism protects historic, cultural, and natural resources in towns and cities
by involving people in their community. When they can relate to their personal, local, regional, or
national heritage, people are more often motivated to safeguard their historic resources. Heritage
tourism educates residents and visitors about local and regional history and shared traditions. Through
involvement and exposure to local historic sites, residents become better informed about their history
and traditions. Understanding the importance of one’s heritage provides continuity and context for a
community’s residents, and it strengthens citizenship values, builds community pride, and improves
quality of life.
Generally, the benefits of heritage tourism can be categorized into three groups: economic,
social and environmental.
Economic Benefits of Heritage Tourism
• Injects new money into the economy, boosting businesses and tax revenues
• Creates new jobs, businesses, events and attractions, thus helping diversify the local
economy
• Supports small businesses and enables them to expand
• Promotes the active preservation and protection of important local resources
• Builds vital relationships among and within local communities
• Helps encourage the development and maintenance of new/existing community amenities
Social Benefits of Heritage Tourism
• Helps build social capital
• Promotes preservation of local traditions, customs and culture. UNESCO now recognises
intangible cultural heritage as being as important as buildings.
• A market for experiences and traditional projects provides the economic support for keeping
these skills and traditions alive
• Promotes positive behaviour
• Helps improve the community’s image and pride
• Promotes community beautification
• Builds opportunities for healthy and useful community relationships and partnerships
• Provides research, education and work-placement opportunities for students
• Creates enjoyable opportunities for both local residents and visitors attracted to the cultural
arts, history and preservation
• Boosts local investment in heritage resources and amenities that support tourism services
Although there is a risk that this type of tourism can lead to a place being
‘loved to death’ (think the Taj Mahal or the Sistine Chapel), properly handled it can provide a
reason to investin thing like sewage and water resources in areas.
So that is why we think Heritage Tourism is so vital to the visitor economy –
and that destinations should seek to maximize the opportunities it brings.
CHALLENGES OF HERITAGE TOURISM
Planning and managing heritage tourism requires
a number of issues to be dealt with. For those involved in
heritage preservation the challenge is to understand and
work effectively with the tourism industry. For those in
the
tourism sector there is a need to understand the needs
of
host communities as well as the principles and concerns
that are part of preserving cultural heritage. Tourism will
not go away and poorly managed cultural heritage
destinations will not only negatively impact local
communities but also the industry when heritage
resources and values are degraded. The challenge is not
to stop tourism but rather for all stakeholders to work
together in achieving sustainable planning and
management. Planning and managing heritage tourism
requires
a number of issues to be dealt with. For those involved in heritage preservation the challenge is
to understand and work effectively with the tourism industry. For those in the tourism sector
there is a need to understand the needs of host communities as well as the principles and
concerns that are part of preserving cultural heritage. Tourism will not go away and poorly
managed cultural heritage destinations will not only negatively impact local communities but
also the industry when heritage resources and values are degraded. The challenge is not
to stop tourism but rather for all stakeholders to work together in achieving sustainable
planning and management.