James Puke 12 STEM A – AURORA

Quarter 1 – Module 1 (Entrepreneurship)

Lesson 1
What I Know
1. True 6. False 11. True
2. True 7. True 12. True
3. True 8. False 13. True
4. True 9. True 14. True
5. True 10. True 15. True

Generalization
Entrepreneurs are the people who take the risk, they are innovators and contributors to
the development of the entrepreneurship.

Assessment
1. A 6. D 11. D
2. A 7. B 12. B
3. B 8. D 13. C
4. D 9. D 14. C
5. A 10. B 15. B

What’s New
1. SUPPLIERS 6. SUBTITUTES
2. BUSINNES 7. SERVICE
3. MARKET 8. COMPETITION
4. CREDITORS 9. CLIMATE
5. CUSTOMERS 10. ENTRANTS

Assessment
1. A 6. C 11. C
2. A 7. D 12. D
3. B 8. A 13. B
4. C 9. D 14. B
5. A 10. D 15. B

Lesson2
Assessment
1. A 6. A 11. D
2. B 7. B 12. C
3. A 8. A 13. C
4. B 9. A 14. D
5. C 10. C 15. B
Lesson 3
What I Have Learned
1. Primary 7. Personal Interview
2. Personal Interview 8. Focus Group Discussion
3. Exploratory 9. Interview
4. Survey 10. Focus Group Discussion
5. Data Collection 11. Interview
6. Interview 12. Telephone Interview

test l
1. D 5. C
2. B 6. A
3. D 7. D
4. A

Lesson 5
Assessment
1. The marketing mix is a set of controllable and interrelated variables composed of
product, place, price, and promotions that a company assembles to satisfy a target
group better than its competition.
2. Price
3. Refrigerator 
4.Pricing object 
5. Products can be goods, services, or ideas, such as intellectual property. Products
can be tangible or intangible. Products can also be classified by use, by brand, or by
other classifications as well.
6. Packaging 
7.The 7Ps model is a marketing model that modifies the 4Ps model.
8. People 
9. Brand awareness is a marketing term that describes the degree of consumer
recognition of a product by its name. Creating brand awareness is a key step in
promoting a new product or reviving an older brand. Ideally, awareness of the brand
may include the qualities that distinguish the product from its competition
10. Differentiated products try to claim a new space in the mind of the customer different
from the spaces occupied by existing products. The performance benefits may be close
to existing products but there would be additional benefits on special aspects of the
product
11. Management 
12.The fourth P in the marketing mix is the place where your product or service is
actually sold. Develop the habit of reviewing and reflecting upon the exact location
where the customer meets the salesperson. Sometimes a change in place can lead to a
rapid increase in sales.
13.The place a product occupies in consumers' minds relative to competing products is
called the product's position. To simplify the whole buying process, the mind organises
Stheir minds
14. Brand name
15. Branding is a powerful and sustainable high-level marketing strategy used to create
or influence a brand. It is used to generate a perception of, and thus a response in
relation to, a product or company. Demonstrating the quality and benefits of a service or
product and the company behind it.