Ans1: Nykaa is a top brand of beauty and personal care products.

Nykaa has now acquired a large

consumer base. Nykaa's marketing strategy has proven to be extremely effective. For men and women,
it offers cosmetics, haircare, bath and body, skincare, luxury, and other wellness products.

There are some strategies by which Naykaa communicate with their customers.

a) Video Marketing & Youtube: Youtube is a video-sharing website where individuals can pass the
time by viewing videos. Nykaa TV is a YouTube channel owned by Nykaa. Many people search
YouTube for “How to...” videos. Nykaa's YouTube account contains videos that show clients how to
use each product. Furthermore, some people are unsure about which product to use or which brand
is ideal for them. These films assist them in determining what they require and purchasing it from
Nykaa. They now have about 1 million subscribers and a large amount of views on their videos. The
best thing is that they continue to post videos on a regular basis to ensure that users receive
important information on a regular basis.
b) Influencer Marketing: This is also popular in Nykaa's marketing. Nykaa typically use this when
launching a new product. Nykaa believes that maintaining a proper relationship with the influencer
makes it easier to keep consumer loyalty. It can also boost customer involvement.
c) Offers & Discount: Offers and promo codes are the most effective techniques to attract clients
in a short period of time. Customers are offered Nykaa discount vouchers during festivals. The brand
and the coupons are spread via a variety of internet sites, brands, and so on. The coupon code can
be used to get a substantial discount on the merchandise. This has shown to attract a large number
of people for them, and as a result, they have a solid sale during the offer periods.
d) Content Marketing: This is another another fantastic marketing tactic employed by Nykaa that
has shown to be effective. In general, the difficulty with content marketing is that unless it is
extremely interesting, most people will not see or read it. To attract new clients and keep existing
ones, the content staff must be very inventive with their content. They have a staff of young and
motivated professionals working to create the greatest material possible. They ensure that the
information on various platforms, including as websites, blogs, other publications, and tutorials, is
both innovative and intelligible.
e) SEO: When people need something, they use a search engine to find it before going to a website or
YouTube. As a result, it is critical to ensure that the Nykaa website's page, blog, or post has the
appropriate keywords. They are aware of industry trends and keep themselves up to date with
them. They excel in optimising their material based on current trends and keywords. Their blogs and
products appear towards the top of the search results.