Individual Assignment

NAME: Prianka A/P Palaniappan

ID: 1231184016
SUBJECT MIS 2013/Introduction to E-
CODE/TITLE:
Commerce
LECTURER’S Ms Mogana
NAME:
SUBMISSION DATE: 2nd June 2020
Table of Content

NO DETAILS PAGES
.
1. Businesses/Company’ History:

A) Lazada 3

B) Amazon 4

C) Wish 5
2. Types of E-Commerce Models Used 6
3. Value Proposition:

A) Lazada 6-7

B) Amazon 8

C) Wish 9
4. Revenue Models 10
5. Possible Security Threats Across All E-Commerce Platforms 10 - 11
6. Marketing Strategies:

A) Lazada 12

B) Amazon 13

C) Wish 14
7. Payment Methods in Each E-Commerce Sites 15
8. What Makes Their Website Easy for Visitors to Use 15 - 17
9. Design Features of Web Page 18 - 19
10. References 20 - 21
1) Businesses/Company’ History:

A) Lazada

Lazada, one of the biggest eCommerce group within the South East Asian Marketplace, has
been putting a milestone every year in view since 2012. Expanding over the years, Lazada
has attracted the large names around the sector to install their stocks into the business.
Lazada Group was founded by Maximilian Bittner with the backing of Rocket Internet with
the intention of organizing the Amazon commercial enterprise version in Southeast Asia to
take gain of the nascent online consumer marketplace and Amazon's weak presence there;
Rocket is a German incubator that builds businesses that replica the commercial enterprise
fashions of successful US tech corporations in rising markets. Lazada's e-commerce web
sites soft launched in 2012. It raised 4 rounds of investment in 2012 and early 2013. It also
introduced a 2-day guaranteed transport services, addressing one of the most common
complaints about Lazada's service, and one in all its largest challenges, which it had
attempted to deal with through making a "massive, incalculable investment" in warehouses
and delivery services.

B) Amazon

Amazon is a retail corporation headquartered in Seattle with a emphasis on e-commerce ,

cloud storage, video media and artificial intelligence. They have nearly 750,000 employees
and are considered to be one of the Big Five firms. In the past, Amazon was known as
Cadabra Inc. Amazon was created by Jeff Bezos, who is now the richest man in the world
in Bellevue, Washington, on July 1994. It initially commenced as a web market for book
but then grew to sell many other types of items online. The 4 concepts that Amazon
follows are, consumer obsession in preference to competitor focus, passion for invention,
commitment to operational excellence and long-time period thinking. Since 1994, Amazon
has been engaging in its operations on a large scale at the same time as attracting a huge
customer base throughout the globe. This was due to the strategic set up of its challenge
and vision statements that has helped propelled themselves further. Amazon business
technique is definite, with the management keen on ensuring all and sundry remains inside
the assignment and vision statements of this company

C) Wish

Wish is an American online e-trade platform that helps transactions between sellers and
buyers. Wish was founded in 2010 by means of Piotr Szulczewski (CEO), James
Prendergast (COO) and Danny Zhang (former CTO).Wish is operated by using
ContextLogic Inc. In San Francisco. The platform employs surfing technologies which
personalise shopping visually for every customer, as a substitute than relying on a seek
bar format. It allows dealers to list their products on Wish and sell directly to
consumers. Wish acts as an intermediary coping with payments however does now not